Media convergence is occurring as different media like television, computers, radio, and newspapers combine into a single media due to technological progress. An example is most websites now contain video content like television. Technological convergence means different technologies can perform similar tasks, like people now listen to music using phones rather than just radios. Synergy involves cooperation between organizations to create a jointly more successful product. Cross media ownership is when a person or corporation owns multiple media businesses. A conglomerate is a company that owns large numbers of companies across different media like television, radio, publishing, movies, and the internet. A subsidiary is a company over 50% controlled by another, and in media an oligopoly is when a small number of firms control