This document provides analytics data for a vendor comparing behavior targeting to registration targeting. It shows impressions, click-throughs, conversions, and other engagement metrics for various content placements. In total there were nearly 8 million impressions for the vendor, with the highest being over 1.6 million for the News C Level placement. Engagement rates such as click-through rate and conversion rate varied across different placements.

1. Vendor 1 Behavior Targeting vs. Registration Targeting
Data
Vendor Placement Sum of Vendor Impressions
Vendor Finance C Level 632,411
Finance News 781,604
Finance Personal Finance 590,824
Finance Quote Home Page 726,856
Finance Quote Results 140,309
News Business 782,261
News Business Front Page 693,153
News C Level 1,673,905
RON C Level 914,793
RON Finance 747,829
RON Tech Software Business Productivity 286,531
Vendor Total 7,970,476
Grand Total 7,970,476

2. geting
Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR
179 170 0.03% 0.03%
733 704 0.09% 0.09%
592 567 0.10% 0.10%
462 422 0.06% 0.06%
79 76 0.06% 0.05%
503 492 0.06% 0.06%
206 185 0.03% 0.03%
472 461 0.03% 0.03%
368 345 0.04% 0.04%
688 640 0.09% 0.09%
160 146 0.06% 0.05%
4,442 4,208 0.06% 0.05%
4,442 4,208 0.06% 0.05%

3. Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions
22 12.29% 21
113 15.42% 80
105 17.74% 74
102 22.08% 75
35 44.30% 27
151 30.02% 104
37 17.96% 27
145 30.72% 98
60 16.30% 50
95 13.81% 75
19 11.88% 12
884 19.90% 643
884 19.90% 643

4. Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions
1 11 44
33 68 1,062
31 43 1,186
27 71 888
8 100 192
47 56 740
10 60 336
47 48 622
10 16 283
20 23 917
7 2 112
241 498 6,382
241 498 6,382

5. Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio
23 101 22 0
120 281 93 14
97 195 80 8
97 146 85 4
35 264 35 0
143 396 127 10
44 196 24 3
152 314 130 9
68 105 67 0
81 56 67 8
19 39 14 5
879 2,093 744 61
879 2,093 744 61

6. Sum of Other video Sum of Total RSS/Pod Sum of Home
0 1 10
0 13 54
0 9 33
0 8 63
0 0 100
0 6 49
0 17 43
2 11 26
0 1 16
0 6 16
0 0 2
2 72 412
2 72 412

7. Client Name: Company.com
Report Start Date: January 17th
Report End Date: June 17th
RON Tech Software Business Productivity 286,531
RON Finance
RON C Level
News C Level
News Business Front Page
News Business
Finance Quote Results 140,309
Finance Quote Home Page
Finance Personal Finance 590,824
Finance News
Finance C Level
- 200,000
140 120
120 97 97
Sum of Unique Click Throughs 170 704 567 422
100
80
60 35
Sum of Click-throughs 179 733 592 462
40 23 Sum of Site Engagements
20
- 0% 10% 20% 30% 40% 50% 60% 70% 80%
Finance C Finance Finance Finance Finance
Finance C Level
Level News Finance News
Personal Quote Home QuoteFinance Personal Finance
Finance Quote Home Page Finance Quote Results Results
Finance Page
192 44

8. 888 1,062 Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
1,186
Finance Quote Results
4 8
8
9
14 13
- - 1
Sum of Total Audio Sum of Other video Sum of Total RSS/Pod Sum of Home
Finance C Level Finance News Finance Personal Finance Finance Quote Home Page
Vendor Placement Sum of Vendor Impressions
Vendor Finance C Level 632,411
Finance News 781,604
Finance Personal Finance 590,824
Finance Quote Home Page 726,856
Finance Quote Results 140,309
News Business 782,261
News Business Front Page 693,153
News C Level 1,673,905
RON C Level 914,793
RON Finance 747,829
RON Tech Software Business Productivity 286,531
Grand Total 7,970,476

9. 747,829
914,793
1,673,905
693,153
782,261
726,856
590,824
781,604
632,411
200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
Impression Level
0% 20% 40% 60% 80% 100%
Sum of Total Primary Conversions 21 80 74
422 76 75 27 Finance C Level
Finance News
Finance Personal Financ
Sum of Total Secondary Conversions 1 33
462 79 31
Sum of Site Engagements 27 8 Finance Quote Home Pa
Finance Quote Results
80% 90% 100% Sum of Total Tertiary Actions 11 68
43 71
100
e Personal Finance
Finance Quote Results 35

10. Finance Quote Home Page
Finance C Level
Finance News Finance Personal Finance
Finance Personal Finance
Finance Quote Home Page Finance News
Finance Quote Results 22
Finance C Level
- 10 20 30 40 50 60 70 80
63 281
101 195
146 264
33
54 Finance C Level
Finance News Finance
10
Personal Finance Quote
Sum of Home Home Page Finance Quote
Finance
Results
Finance Quote Home Page
Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR
179 170 0 0
733 704 0 0
592 567 0 0
462 422 0 0
79 76 0 0
503 492 0 0
206 185 0 0
472 461 0 0
368 345 0 0
688 640 0 0
160 146 0 0
4,442 4,208 0 0

11. 1,800,000
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
85

12. 85
80
93
80 90 100
Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions
22 0 21
113 0 80
105 0 74
102 0 75
35 0 27
151 0 104
37 0 27
145 0 98
60 0 50
95 0 75
19 0 12
884 0 643

14. Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions
1 11 44
33 68 1,062
31 43 1,186
27 71 888
8 100 192
47 56 740
10 60 336
47 48 622
10 16 283
20 23 917
7 2 112
241 498 6,382

16. Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio
23 101 22 -
120 281 93 14
97 195 80 8
97 146 85 4
35 264 35 -
143 396 127 10
44 196 24 3
152 314 130 9
68 105 67 -
81 56 67 8
19 39 14 5
879 2,093 744 61

18. Sum of Other video Sum of Total RSS/Pod Sum of Home
- 1 10
- 13 54
- 9 33
- 8 63
- - 100
- 6 49
- 17 43
2 11 26
- 1 16
- 6 16
- - 2
2 72 412