2. Who are The Apocalipsticks (Performance part):
When I was thinking about the name to the fictional band, I have made a close compound word:
Apocalipsticks. It is originated by the nouns: apocalypse and lipsticks. The noun โapocalypseโ is associated with
damage/destruction. I would like to represent this through the destruction of patterns, stereotypes and archetypes. I
have chosen as well lipsticks to be the main motif of my band, because of its denotation. Lipsticks are usually
associated with the female empower, but on this case this will not be my main focus, I would like to bring to this
feeling to my target audience. To give the chance to them to feel this power and confidence when we(women) use
them.
When I was designing my band's logo I have chose the contrast between red and black. These two colours
are usually associated with power which will make my target audience feel empowered. The colour black also has
connotations with rebellion and strength which are themes I would like to associate with my band. I included red as
well as it is not only a colour associated with strength and power which is also known as a very emotionally intense
colour. Seeing red is proven to increase respiration and heart rate which will make my audience feel energized and
upbeat. I hope this will make my band memorable
3. Inspiration to the music video concept (Narrative
part):
During the narrative part of my music video, I would like to make the young part of the target audience identify
themselves with the protagonist. Although it is a hyperbolic representation of atypical teenager from the contemporary
times. May this will make them active and start to think about the critique that I am trying to recreate. Originally this song
criticises the post 9/11 United States when the politicians and media were telling the American citizens what to do, what
to buy, what to believe. I would be an hypocritical to specify this critique to only them, but it is to everyone who lives in the
21st Century. It is recognisable the benefits and disadvantages of this new technologies, making our lives easier and
practical in many ways. On the other hand, it makes the society shallower and pretending more than ever, especially in the
internet and social media. The growth of people sharing moments virtually instead of enjoy intensely with people that they
love. The easy access to the world in our pockets by one touch. The people choosing their own mobile phones instead of
other human beings. The continuous increase of downloads in editing apps to look better in a picture, fits in a beauty
pattern and consequently gain more likes in a photo. Even worst, when people are showing fake happiness or
relationships. People being aggressive to other without any compassion or empathy with them, when they are hiding
themselves in an anonymous profiles. Those are factors to be worried, it is crazy, how people currently value more
technology instead of real life experiences, feelings and people. This contemporary addiction is linked to Baudrillard,
because the society is getting addicted to this shallow values in a way that social media is becoming our hyperreality and
we are living in a world of simulacra, which links as well with the Allegory of the Cave by Plato.
4. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
1
(0:00-0:02) Full Shot 2s Guitarist is playing the
initial solo(Part 1)
2
(0:03-0:05)
Close up 3.2s Drummer is playing the
initial solo(Part 1)
3
(0:06-0:08)
Full Shot 2s Guitarist is playing the
initial solo(Part 2)
4
(0:07-0:08)
Close up 1.5s Drummer is playing the
initial solo(Part 2)
5. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
5
(0:10-0:13) Medium Shot 3s Vocalist is singing the
chorus
6
(0:13-0:19)
Establishing shot 6s Teenager is walking with
her phone in a
playground
7
(0:20-0:23)
Mid Shot 3s Newspaper pile is
growing(Part 1)
8
(0:24-0:25)
Close Up 1.8s Newspaper pile is
growing(Part 2)
6. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
9
(0:26-0:28) Medium Shot 2s Teenager is throwing
away the newspapers
10
(0:28-0:31)
Close up to Mid Shot 3s Guitarist is doing
another solo
11
(0:32-0:36)
180 degree rule 4s Teenager is in a swing
with her phone
12
(0:36-0:42)
Screen Recording 6s Teenager is taking a
photo with her healthy
lunch
7. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
13
(0:42-0:45) Mid Shot 3s Teenager is denying the
salad
14
(0:45-0:50)
Medium shot 5s Teenager eats a candy
instead
15
(0:51-0:52)
Mid Shot 1s Drummer is doing
another solo
16
(0:52-1:00)
Medium shot 8s Teenager is taking
photos with her phone
in the playground
(outsider point of view)
8. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
17
(1:00-1:08) Screen Recording 8s Teenager is taking
photos with her phone
in the playground
(outsider point of view)
18
(1:08-1:10)
Middle Shot 2s Teenager in the swing
with her phone
19
(1:10-1:12)
Close up 1.5s Guitarist doing another
solo
20
(1:12-1:13)
Middle Shot 1s Teenager is throwing
away another
newspaper
9. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
21
(1:13-1:13) Close up 0.5s Drummer is doing
another solo
22
(1:13-1:15)
Medium Close Up 2s Vocalist is singing
23
(1:15-1:17)
Over the shoulder shot 2s Teenager is taking a
completely fake picture
24
(1:18-1:23)
Screen Recording 5s Teenager is posting the
completely fake picture
10. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
25
(1:25-1:34) Medium Shot 9s Teenager is
recommending some
books
26
(1:35-1:38)
Medium Shot 3s Teenager moves the
books away and uses her
phone
27
(1:39-1:42)
Close up 3s Guitarist is doing a solo
28
(1:43-1:47)
Medium shot to Close
up
4s Teenager is walking in a
field with her phone
11. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
29
(1:47-1:48) Close Up 1s Drummer is performing
30
(1:49-1:52)
Middle Shot 3s Guitarist is doing a solo
31
(1:52-1:55)
Full Shot 3s Guitarist is doing a solo
32
(1:56-1:57)
Medium Shot 1s Drummer is performing
12. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
33
(1:58-1:59) Full Shot 1s Teenager in the street
with her phone
34
(2:00-2:05)
Middle Shot 5s Guitarist is doing a solo
35
(2:06-2:09)
Full Shot 3s Drummer is performing
36
(2:10-2:12)
Close Up 2s Teenager in her phone
13. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
37
(2:13-2:15) Full Shot 2s Teenager in the street
with her phone
38
(2:16-2:19)
Mid Shot 3s Teenager in the
bedroom with her phone
39
(2:20-2:23)
Full Shot 3s Teenager in the field
with her phone
40
(2:24-2:27)
Medium Shot 3s Teenager is trying to
read the newspaper,
then she gave up
14. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
41
(2:28-2:31) Medium Shot 3s Vocalist is singing
42
(2:32-2:34)
Mid Shot 2s Teenager is taking a
picture with the salad
43
(2:35-2:36)
Medium Shot 1s Teenager is trying to
read the newspaper,
then she gave up
44
(2:37-2:38)
Over the shoulder shot 1s Teenager is looking for
beach photos in Google
15. Shot List:
Shot number
(number)
Shot Type
Shot Length
(Time that the shot lasts)
Shot descriptions
(What is happening in
the shot?)
45
(2:39-2:39) Medium Shot 0.5s Teenager is using her
phone
46
(2:40-2:42)
Close Up 2s Drummer is performing
47
(2:44-2:52)
Full Shot 8s Guitarist is doing her end
solo
48
(2:52-2:53)
Zoom Shot 1s Close up to the band
logo
+ Credits
+ Social Media Links
16. Website ideas:
-Band's logo
-Exclusive posters and photos
-Countdown to the single release date to the most varied music streaming platforms
(Spotify, iTunes and YouTube)
-Embedded video: Interview with the artist
-History of the band
-The Apocalispticks Social Media(Instagram, Snapchat, Spotify links)
-Promotion to a raffle to participate of a promotion to win an autographed single
album and a ticket to The Apocalipsticks concert. The funds will go to the poorer
areas in the world.
