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Trademark Law


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Trademark Law

  1. 1. TRADEMARKS ®
  2. 2. TRADEMARK Any word, name, slogan, design or symbol that is used in commerce to identify a particular product and distinguish it from others
  3. 3. Service Marks distinguishes the services of a company
  4. 4. Trade Names identifies and distinguishes the company itself
  5. 5. Protected by the Federal Trademark Act of 1946 – Lanham Act
  6. 6. REQUIREMENTS <ul><li>Use in commerce </li></ul><ul><li>Distinctiveness </li></ul>
  7. 7. Unique Words <ul><li>Exxon </li></ul>
  8. 8. <ul><li>Kodak </li></ul>
  9. 9. Common Words Uniquely Applied <ul><li>Ivory -- soap </li></ul>
  10. 10. <ul><li>Camel -- cigarettes </li></ul>
  11. 11. <ul><li>Designs must be distinctive as well </li></ul><ul><li>No generic terms </li></ul><ul><li>Descriptive terms only if have acquired “secondary meaning” -- are customarily associated with the product </li></ul>
  12. 12. <ul><li>No personal names unless have acquired secondary meaning. </li></ul><ul><li>No geographical names. </li></ul><ul><li>No immoral, offensive or deceptive marks. </li></ul><ul><li>No official flags or insignias. </li></ul><ul><li>Titles of magazines, tv programs or series of books--okay to trademark. </li></ul>
  13. 13. <ul><li>use it or lose it </li></ul><ul><li>if mark becomes generic, lose protection </li></ul>
  14. 14. Infringement <ul><li>Similar enough to cause likelihood of confusion in marketplace </li></ul>
  15. 15. Antidilution <ul><li>Protect dilution of a distinctive mark. </li></ul><ul><li>Mark is well known. </li></ul><ul><li>Defendant’s actions raise a likelihood of dilution. </li></ul>
  16. 16. Unfair Competition <ul><li>Protection of communicative creations from unauthorized use by others. </li></ul>
  17. 17. Palming Off <ul><li>Pass off your good as someone else’s. </li></ul><ul><li>Ordinary, prudent consumers could be misled or confused. </li></ul>
  18. 18. Barbie
  19. 19. <ul><li>The song “Barbie Girl” is a social comment and was not created or approved by the makers of the doll. </li></ul><ul><li>1997 Aqua Aquarium </li></ul><ul><li>MCA Records </li></ul>
  20. 20. Barbie Food Chain