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Melody Quincey
In what ways does your media
     product use, develop or
challenge forms and conventions
     of real media products?
We looked at different music videos from
different genres. Each genre of music has
different conventions, our genre of pop and
 dance music has specific conventions we
       have to analyse before filming
The typical conventions that were found were
 fast cuts and close ups used a lot. With our
 music video being so energetic, the fast cuts
 were necessary for this to work and give the
    impression and atmosphere of this off.
We went against the typical ‘glamour’
       and went for a completely different
                 boxing style.

   http://www.youtube.com/watch?v=DP3MFBzMH2o
Fast dance music is used in boxing
     gyms for the motivation and
           encouragement

Breaking away from this convention of
 glamour was hard to imagine at first as
this is the convention everyone expects
to see, though our music video has had
              great feedback
 Very     plain and simple costume
  The same jumper is involved, the
 young boy received the jumper a long
 time ago which has grew up with him
      and in his fight which he wins it
                actually fits him
 it isn’t the typical glamour you would
                    expect
Media 1st Draft SECTION 1

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Media 1st Draft SECTION 1

  • 1.
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 4. We looked at different music videos from different genres. Each genre of music has different conventions, our genre of pop and dance music has specific conventions we have to analyse before filming
  • 5. The typical conventions that were found were fast cuts and close ups used a lot. With our music video being so energetic, the fast cuts were necessary for this to work and give the impression and atmosphere of this off.
  • 6.
  • 7. We went against the typical ‘glamour’ and went for a completely different boxing style.  http://www.youtube.com/watch?v=DP3MFBzMH2o
  • 8. Fast dance music is used in boxing gyms for the motivation and encouragement Breaking away from this convention of glamour was hard to imagine at first as this is the convention everyone expects to see, though our music video has had great feedback
  • 9.  Very plain and simple costume  The same jumper is involved, the young boy received the jumper a long time ago which has grew up with him and in his fight which he wins it actually fits him  it isn’t the typical glamour you would expect

Editor's Notes

  1. As a group we looked at different music videos from different genres. Each genre of music has different conventions, our genre of pop and dance music has specific conventions we have to analyse before filmingClose Ups, Establishing Shots and shots that give a sense of feeling, Calvin Harris is surrounded by people and enjoying himself.
  2. We developed on to the conventions used in real media together when filming our project. The typical conventions that were found were fast cuts and close ups used a lot. With our music video being so energetic, the fast cuts were necessary for this to work and give the impression and atmosphere of this off.
  3. We went against the typical ‘glamour’ and went for a completely different boxing style.
  4. Fast dance music is used in boxing gyms for the motivation and encouragement, so therefore this is our link between the two different media products. Breaking away from this convention of glamour was hard to imagine at first as this is the convention everyone expects to see, though our music video has had great feedback
  5. The costume used throughout our music video was very plain and simple. It was boxing style clothes/casual clothes. However costume came to be important when there was the same jumper involved, the young boy received the jumper a long time ago which has grew up with him and in his fight which he wins it actually fits him, this is showing to the audience it is the same boy growing up. This goes against conventions of a music video as it isn’t the typical glamour you would expect with all glittery clothes and jewellery you would see in a music video these days.