This document provides guidelines for measuring meat color, covering topics such as myoglobin chemistry, the physics of color and light, visual appraisal principles, display guidelines, visual and instrumental color measurement techniques, laboratory procedures, analytical analyses, pictorial color guides, and photography of meat. It aims to bring consistency to reporting of color data in research by outlining essential experimental details. The document is a reference for designing protocols to reliably evaluate meat color through visual and instrumental assessments.