For NPR, impact is about fostering a mindset, not action. Steve Mulder, NPR Digital Services' Director of User Experience and Analytics explains.

1. Measurement and Mindset
Steve Mulder

2. 2
Analytics service for public media stations
Reporting on
key metrics
Website analytics,
Triton streaming
metrics, Chartbeat live
dashboard,
system rollup & comparisons
Actionable
insights
Key user behaviors,
important trends,
content/feature usage,
best practices
Focused
testing
A/B testing on
important business goals
(e.g., pledge optimization)
Analytics setup
& training
Webinars,
blog posts,
1-on-1 consulting

3. 3
Station Analytics System

4. 4
The mission of NPR is to work in partnership with member
stations to create a more informed public — one
challenged and invigorated by a deeper understanding and
appreciation of events, ideas and cultures.

5. 5
Awareness
Curiosity
Knowledge
Empathy
Insight

6. 6
For NPR, impact is about
fostering mindset, not action

7. 7
From LFA Group: Learning for Action
Framework for media impact