The document discusses how television consumption has changed drastically over the past decade, especially in the last 5 years. It says the author's household almost never watches live TV and rarely watches shows with advertisements, instead preferring on-demand content without ads. The author doesn't want to alarm but suggests the TV business may be starting to collapse as consumption habits change.

1. ARE
YOU
NORMAL?

2. IN OUR HOUSEHOLD, AS IN MANY HOUSEHOLDS,
TELEVISION CONSUMPTION HAS CHANGED MASSIVELY
OVER THE PAST DECADE, ESPECIALLY OVER THE PAST 5
YEARS.
WE ALMOST NEVER WATCH TELEVISION SHOWS
WHEN THEY ARE BROADCAST ANYMORE
(WITH THE VERY NOTABLE EXCEPTION OF LIVE SPORTS)
WE RARELY WATCH SHOWS WITH ADS, EVEN ON A DVR
WE WATCH A LOT OF TV AND MOVIE CONTENT,
BUT ALWAYS ON DEMAND AND ALMOST NEVER WITH ADS
DON’T MEAN TO BE ALARMIST,
BUT THE TV BUSINESS MAY
BE STARTING TO COLLAPSE
HENRY BLODGET
CEO AND EDITOR-IN-CHIEF, BUSINESS INSIDER JUNE 3, 2012
IN OUR HOUSEHOLD
WE ALMOST NEVER WATCH TELEVISION SHOWS
WHEN THEY ARE BROADCAST ANYMORE
WE RARELY WATCH SHOWS WITH ADS
BUT ALWAYS ON DEMAND AND ALMOST NEVER WITH ADS

3. THE WORKING DAY
66%
% OF WAKING TIME SPENT WORKING
MEDIA PROS GENERAL POP
46%
Source: USA Touchpoints..
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6a
6.30a
7a
7.30a
8a
8.30a
9a
9.30a
10a
10.30a
11a
11.30a
12p
12.30p
1p
1.30p
2p
2.30p
3p
3.30p
4p
4.30p
5p
5.30p
6p
6.30p
7p
7.30p
8p
8.30p
9p
9.30p
10p
10.30p
11p
11.30p
% Working by Time of Day
WE
WORK
REALLY
HARD!!

4. DAILY MEDIA USE
Source: Turner Research from MediaPost News: “Study Reveals Media Pros Have Digital Media Bias” by Joe Mandese
USE MOBILE APPS
USE SOCIAL NETWORKS
USE TABLETS
LISTEN TO RADIO
WATCH TV
READ PRINT
92%
50%
25%
42%
75%
42%
25%
19%
9%
80%
85%
25%
MEDIA HABIT
MEDIA
PEOPLE
NORMAL
PEOPLE
SO, PLEASE STOP TELLING EVERYONE WHAT YOU OR YOUR KIDS DO AT HOME.
MEDIA PEOPLE ARE NOT NORMAL USERS!