Ken Ikeda and Erik Langner discuss their efforts at Public Media Co. to build a database of best practices around impact measurement for public media.

1. Database Presentation
Dissection
April 2014

6. Why a Public Media Database?
Improved Decision-Making
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Enhanced Communication
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Benchmarking and Cohort-Based Learning

8. Data Equivalency
Local Context
Real-Time Data Access
Cohorts by Objective
Benchmarks
Data Management

9. Relevance ≠ Audience & Revenue

10. Amplifying Impact and Shifting the
Story Require Intentionality

11. Relevance
Engagement
Bottom Line

12. Contact Information
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Erik Langner
erik@publicmedia.co
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Ken Ikeda
ken@publicmedia.co