HCL used a social media contest called #MeAndMyChamp to promote the ME CHAMP TABLET and connect with parents. The contest asked parents questions over 3 days about parenting issues in today's digital age. Parents submitted their creative solutions for a chance to win an ME CHAMP TABLET for their child. The contest received over 7.6 million impressions and over 10,000 entries, trending alongside major hashtags, and engaged and interacted with over 2,000 parents in just 3 days.