McDonalds Financial Status
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This essay shows graphs/charts of how McDonalds financials operate.
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McDonald's entered the Indian market in 1996 through a joint venture. It analyzed India's large and diverse population as well as the fragmented food market. McDonald's developed local supply chains and customized its menu and operations to Indian tastes by adding vegetarian and regional options. It targeted younger families and focused its marketing on positioning McDonald's as a family restaurant through promotions and surveys. This localization strategy helped McDonald's succeed and grow to over 200 outlets in India.
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McDonald's entered the Indian market in 1996 through a joint venture. It analyzed India's large and diverse population as well as the fragmented food market. McDonald's developed local supply chains and customized its menu and operations to Indian tastes by adding vegetarian and regional options. It targeted younger families and focused its marketing on positioning McDonald's as a family restaurant through promotions and surveys. This localization strategy helped McDonald's succeed and grow to over 200 outlets in India.
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