Ray Kroc opened the first McDonald's restaurant in 1955 in Des Plaines, Illinois, establishing the McDonald's Corporation. McDonald's principles focus on quality, service, and cleanliness for customers. As of 2008, McDonald's had over 31,000 locations worldwide, 400,000 employees, and served 47 million customers daily. While experiencing global success, McDonald's also faces threats such as economic slowdowns, competition, and concerns over the health effects of its products.

1. The Dexterous

2. McDonald's .

3. History 1955 Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created. 1959 The 100th McDonald's opens in Chicago. 1965 McDonald's Corporation goes public. 1993 The first McDonald's at sea opens aboard the Silja Europe, the world's largest ferry sailing between Stockholm and Helsinki. 1996 McDonald's opens in India – the 95th country.

4. Principles of McDonald’s Quality, Service, Cleanliness. Customers must always get quality products. Passion and a responsibility for enhancing and protecting the McDonald's brand. Collaborative management approach. Opportunity to innovate and lead the industry on behalf of our customers.

5. Facts Type Public (NYSE: MCD) MAY 15,1940 Headquarters Oak Brook, Illinois, USA Number of locations 31,000+ worldwide James A. Skinner (Chairman) & (CEO) Serves 47 million customers daily

6. Financial Performance Revenue US$ 22.79 billion ( 2007 ) Operating income US$ 3.879 billion ( 2007 ) Net income US$ 2.359 billion ( 2007 ) Total assets US$ 29.39 billion ( 2007 ) Total equity US$ 15.27 billion ( 2007 ) Employees 400,000 ( 2008 )

8. Strength Global presence. Domestic and international markets. Enormous size. Real estate portfolio. Brand recognition. Market planning. Youth market capture.

9. Weakness Looming market saturation. Growth by around 2% per year. Product innovation. Increasing price competition.

10. Opportunities Chipotle Grill –Non Mac Donald’s branded chain of restaurants. Internet access. More International Expansion. Penetrate in many countries especially in Europe, Asia and Latin America. New premium salads and fruit n’ Yogurt Parfaits.

11. Threats Changes in the global economy. Economic slowdown. Foreign currency fluctuation. Competitive sector. Limited margins to gain market share. Other fast food industry are doing the same “ Junk” foods.

12. What We Learned Thinking big Profit Maximization Hands on in the Field Thinking About the Local Culture Diversification Collaboration Decision Making

13. Bibliography: www.mcdonalds.com www.google.com THANK YOU