911 Ice
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- 911ice is a free service that allows loved ones and medical providers to share life-saving information and support through a virtual waiting room when someone has a medical emergency. - It works by having users add a contact labeled "ICE" (In Case of Emergency) to their mobile device. If an emergency occurs, medical providers can then access the person's critical health information through the ICE contact. - The service aims to improve on traditional emergency response models by facilitating real-time collaboration between various parties through mobile access to a person's medical records and status updates.
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The document provides advice on starting a startup. It discusses finding a problem to solve, focusing on execution over ideas, hiring people better than yourself, prioritizing relentlessly, and focusing on products and sales to generate profits rather than seeing financing as the goal of success. Fundraising advice includes starting with friends and family, then pitching to angels and VCs, with the goal of securing a small seed round before larger rounds.
Ted Rheingold
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- It recommends regularly testing your data and insights, minimizing review of statistics to avoid "info-porn", and providing a case study of how dynamic landing pages improved conversion rates for a marketing initiative.
- Tools mentioned for analytics, testing, and metrics include Google Analytics, Website Optimizer, CrazyEgg, and others.
Jason Nazar
The document provides 7 ways to get traffic on the web:
1. Optimize the site for search engine traffic by establishing SEO-friendly architecture and indexing many pages.
2. Build inbound links and referral traffic from other sites over time.
3. Leverage social media like Reddit, Twitter and StumbleUpon by producing shareable content tailored to each platform.
4. Partner with other popular sites to integrate core site functionality through widgets.
5. Keep users engaged by continuously providing refreshing content on heavily trafficked pages.
6. Create a viral loop turning users into marketers through rewards, recognition and triggered auto-emails.
7. Solve a personal need for users around money, health
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