- 911ice is a free service that allows loved ones and medical providers to share life-saving information and support through a virtual waiting room when someone has a medical emergency. - It works by having users add a contact labeled "ICE" (In Case of Emergency) to their mobile device. If an emergency occurs, medical providers can then access the person's critical health information through the ICE contact. - The service aims to improve on traditional emergency response models by facilitating real-time collaboration between various parties through mobile access to a person's medical records and status updates.

1. IN CASE OF EMERGENCY “CONNECTOR” OUT: Killer Apps IN: Life Saving Apps Robert Gregg, CEO and Founder

2. http://www.msnbc.msn.com/id/21134540/vp/8745619#8745619

3. What Do We DO? “ Together when it maters most” 11ice is a FREE service that is accessed through the I n Case of Emergency (ICE)- contact in mobile devices. Together, loved ones and providers share life-saving information, updates, and support in our one of a kind virtual waiting room we connect loved ones, providers, and critical health information from the ice contact in your mobile device

4. How it Works 800-ICE-8900 Collaborate Future integration partners Register for free

5. How it works ICE your Mobile 800-ICE-8900

6. Future integration partners Link PHI XXXXXXXXXXXXX XXXXXXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXX

7. Virtual Waiting Room Robert says “OMG I got the message, but I’m in Seattle today” Kathy says ”I’m on way now, what about kids..” Pam says “Don’t worry, you go take care of mom and update us” Kathy says.” btw, I just forwarded the link to the family in Atlanta” Uncle Bob says “Im in T okyo , but spoke to your mom last night and she told me she had fell and hit her head” Adam says ”call the hospital right now and tell them or when the doctor calls one of us” Kathy says “I’ll be there in 10 min and I”ll remind them about the Diabetes, Allergies, and DNR

8. Problem:Solution Accurate personal health information and human-human collaboration are most often inaccessible in medical emergencies and natural disasters emerging nations have no 911 911 ice Dynamic Process One to Many + Data = Saving Lives Problem Solution Old model 911 ice model Medical records

9. Go to Market Corporate Partnerships Launch on Google Health, Microsoft HealthVault and other PHI platforms Social containers Mobile Apps SEO Government Sponsorships “ friend ” - One who assists in a time of need

10. Revenue Model Freemium Land grab with free compelling app= future subscription upgrades (location awareness, telemedicine, other secrets) Opt-in health care services Pharma, compliance, Disease Mgmt, mail order Rx

11. Team Founder and CEO Robert Gregg Director of Emergency Services Bob Brotchie (inventor of "ICE”) Advisory includes professionals from Google, Instedd.org, and The President’s Council for Service and Civic Participation

12. Why Did you Come Today? Synergy Partnerships Value - Adds

13. Why Did I come Today? To Nail This ....and make it what it could and should be ... Collaboration Nokia Motorola Att&T t-Mobile Verizon Microsoft Google VCs

14. We Need Partners My email address is robert@911ice.org