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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
PGDIB – (SEM 1)
SUBJECT CODE & NAME MBF403 - CRM AND IT IN BANKING
SEMESTER 4
BK ID B1410
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. A private bank has implemented CRM. Discuss the benefits that the bank and the customers will
achieve because of the implementation?
Answer : BENEFITS OF CRM TO BANKS
CRM Banking Focuses on the Customer
CRM manages to places the customer at the focal point of the organization in order to
cater to his needs, satisfy him and thus maximize the profits of the organization. Banking
CRM understands the needs of the customer and integrates it with people, technology,
resources and business rocesses. It focuses on the existing data available in the organization
and uses it to improve its relationship with customers. Banking CRM uses information and
analytical tools to secure customer focus. Thus it is completely essential that banks
implement CRM in order to secure this.
2.Discuss the important factors for the preference of SAP in banking.
Answer : SAP has largely been transnational system thus far. However, SAP is already planning its
move to become Application based system leaving behind the old transaction based system. That
said, you no longer need different SAP transactions to carry out certain activities or tasks. All major
transactions such as leave request, invoice creation, and so on can be moved to application with SAP
FIori and SAPUI5. SAP is also promoting create once, run anywhere approach and SAP Portal Mobile
edition is exactly what I am saying. SAP Portal Mobile edition is an add-on that allows role based,
multi-channel content integration that can be rendered consistently on desktop or mobile device.
3.Discuss the advantages and disadvantages of Business Process Reengineering.
2. Answer : Business process reengineering is a program that systemically breaks down the process a
business uses and starts over with new, more efficient methods -- basically a redesign or a reboot. A
business process is a collection of procedures, steps or activities the business uses to get the product
from development to the customer. Businesses use BPR for various reasons, including to cut costs
and improve overall production, but the program also has its drawbacks.
Identifies Waste
4.Write a note on present status of e- cheques in India. Describe the cheque truncation model for
India.
Answer : E-cheques are already operational in the US, Australia has put them on trial since
November 2001 and now they are here in India.
Need For Electronic Tokens:
Most E-Commerce applications are based on the Credit Card. Internet users will log on to different
sites giving their credit card nos. along with some additional information such as Birth Date, a Pre
defined Password / Email ID. But these features do not provide the facility of Cash. Accepted, that
even villages today are going for credit cards, but it cannot replace the flexibility of Cash. The
liquidity aspects of cash cannot be replaced
5.Analyse how do software packages help in performing data mining operations. Applications of
data mining techniques in banks.
Answer : Data mining is a process that analyzes a large amount of data to find new and hidden
information that improves business efficiency. Various industries have been adopt data mining to
their mission-critical business processes to gain competitive advantages and help business grows.
This tutorial illustrates some data
6.Consider that you are working as a system-administrator in the bank that uses information
systems for its operations. Identify the security requirements that help the bank to take care of its
information systems.
Answer : Banking as a business involves the management of risks based on a repository of trust
extended by the customers. If this objective has to be accomplished, it becomes imperative for all
security concerns especially customer sensitive data to be addressed in an effective way so as to
ensure that the trust levels are well preserved and information assets perform the role that they are
supposed to.
Dear students get fully solved SMU BBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
