This document provides an introduction to using Twitter and best practices. It outlines that Twitter has over 340 million monthly active users, with 80% being mobile users. It then defines common Twitter terms and functions like tweets, retweets, follows, etc. The document offers tips for using Twitter like searching for and following the right people, including content and calls to action in tweets, and measuring effectiveness. It also provides guidance on events marketing and using hashtags, as well as gaining insights from Twitter analytics.

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I KNOW TWITTER, BUT
HOW DO I USE IT?

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• 340 MILLION MONTHLY ACTIVE USERS
• 28 MILLION OF THESE ARE IN THE UK
• 850 MILLION TWEETS A WEEK
• 80% OF TWITTER USERS ARE MOBILE
• 18% OF PEOPLE WILL SHARE YOUR CONTENT MORE IF YOU
TAG APPROPRIATLELY AND ADD AN IMAGE
*Facts based on Twitter stats provided in July 2015

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Task Command
@mention By placing the @ symbol in front of a username, you can tag
another user in your Tweet.
@reply By starting your Tweet with @username, you can reply publicly
to a single user.
Direct message (DM) A private message can be sent directly to a user on Twitter
who is already following you.
Follower A follower is someone who follows you on Twitter and sees
your updates on his home feed.
Retweet (RT) This is a way for someone to share a Tweet from another
user's account.
Favourite Show a user you have enjoyed their content.

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WHAT IS A TWEET?
WHEN SHOULD I DO IT?

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YOUR USER
PROFILE

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SETTING UP (GET EVERYONE SET UP)
USERNAME
BIO
PROFILE PICTURE
CONTACT DETAILS
BACKGROUND IMAGE

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TIPS
4 Simple Twitter Tips to Improve Your Results
#1: Search and Follow the Right People
#2: Direct Users to your Website by Having Content
#3: Ensure Imagery and Videos
#4: Have a Call To Action and measure what works

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The Famous #
• SEARCH TRENDS
• GIVE EMPHASIS
• MANAGE CAMPAIGNS

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Content promoted on each platform:
60% shared knowledge and influencer content for your
community
20% product/sales information
20% brand information.
This encourages community and advocates to your
brand, not just a sales pitch.

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FINDING THE
RIGHT PEOPLE

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#1: Have a strong profile and pin a Tweet

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#2: Have a Call To Action in your message
@ USER
LINK TO WEBSITE
LINK TO BLOG

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#3: Search for appropriate people

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#3: Search for appropriate people

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#4: Create Lists

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#5: Advanced Search
(Intermediate to Advanced)
Start by using Twitter search to query a few things you think your
potential customers might talk about on Twitter in relation to your
products or services.
For example, if you have are looking for end users of medical billing,
you might want to search for recommended medical billing?
-http -link to find people looking for recommendations for your services.

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#5: Your End Users (Advanced Search Results)

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#5: Get Specific Tweets Emailed to You

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ADVANCED (AND TIMELY)

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EFFECTIVE EVENT
MARKETING

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EVENTS – MAINTAIN COMMUNICATION
• WHAT IS THE EVENT?
• WHERE IS THE EVENT?
• IS THERE A HASHTAG?
• WHO IS SPEAKING?
• WHO IS ATTENDING?
PRE
DURING
POST

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CONTENT
MARKETING

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EXAMPLE TWEET:
Invoicing doesn’t have to be so hard to track @GarryChapman @CONSUMER1
(LINK)

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REPORTS AND
INSIGHTS

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TWITTER ANALYTICS

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TWITTER ANALYTICS
TWITTER ANALYTICS
DEMONSTRATE YOUR REACH
(HOW MANY PEOPLE CAN
POTENTIALLY SEE YOU)
AND YOUR ENGAGEMENT RATES
(HOW MANY PEOPLE INTERACT AND
COMMUNICATE WITH YOU)
DON’T FORGET GOOGLE ANALYTICS
CAN TELL YOU HOW MANY PEOPLE
CLICK THROUGH TO YOUR WEBSITE
FROM TWITTER.

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Gain more information and learn how to
generate leads on Twitter.
Contact us now
Auld Digital
07850112024
0207 105 3193
ashleigh@aulddigital.com