Cutting Edge of Social Media – Insider Trends' presentation at Digital Shoreditch 2012

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The document discusses the increasing importance of personalization in social media. It notes that personalization can increase conversions by up to 400% by tailoring websites, recommendations, and experiences based on individual users' preferences, connections, and browsing history. The document also explores how personalization could be extended offline and through location-based services, suggesting it may serve as a "passport" to fully navigate the internet and social media in personalized ways. It poses questions about how to maximize personalization across online and offline experiences.

The Cu3ng Edge of Social Media 
Cate Tro*er – Head of Trends 

Twi*er: @insidertrends 
© Cate Tro*er, May 2012

An ever‐more compeTTve landscape 

1994 – 623  2011 – 325 billion 

Source: Ma* Bri3n, MD, Google UK, June 2011  
© Cate Tro*er, May 2012

Source: Go‐Gulf.com, June 2011  © Cate Tro*er, May 2012

PersonalisaTon 

© Cate Tro*er, May 2012

Smarter recommendaTons 

Personalised Twi*er recommendaTons  © Cate Tro*er, May 2012

Smarter recommendaTons 

Ticketmaster SpoTfy mashup 
h*ps://apps.facebook.com/Tcketmaster  © Cate Tro*er, May 2012

Smarter recommendaTons 

Volkswagen ‘Analyze Me’  © Cate Tro*er, May 2012

PersonalisaTon across the web 

© Cate Tro*er, May 2012

PersonalisaTon across the web 

Personalised sites and 
experiences increase 
conversions by as much 
as 400% 

Source: Adtelligence, ‘Technology to MoneTze the Social Web’, November 2011 
© Cate Tro*er, May 2012

PersonalisaTon oﬄine 

h*ps://sync.americanexpress.com/twi*er/Index  © Cate Tro*er, May 2012

Personalised websites 

Levi’s Friends Store 
h*p://store.levi.com 
© Cate Tro*er, May 2012

Personalised experiences 

h*p://Tnyurl.com/meet‐and‐seat  © Cate Tro*er, May 2012

Personalised media 

www.waltswisdom.com  © Cate Tro*er, May 2012

LocaTon‐based ﬁltering 

Foursquare Radar  © Cate Tro*er, May 2012

Pushing it further 

© Cate Tro*er, May 2012

A passport to the web 

Social media  

The internet  
© Cate Tro*er, May 2012

The anTdote to too much informaTon 

© Cate Tro*er, May 2012

How can you overlay a user’s preferences, connecTons 
and history to fully personalise the experience? 
How can you do this both online and oﬀ? 
How can you clearly present the beneﬁts to your users? 

© Cate Tro*er, May 2012

Trend Strategy and ExecuTon 
Trend PresentaTons & Reports 

www.insider‐trends.com 

+44 (0) 844 504 8080 
cate@insider‐trends.com 

Trend feed on Twi*er: @insidertrends 
© Cate Tro*er, May 2012

The document discusses social media strategies for businesses. It recommends defining an ideal customer and social media goals. It then provides tips for using key platforms like Facebook, Twitter, Instagram and YouTube to build content, engage audiences, share content, and potentially sell products. The document stresses starting slow with social media and applying gentle pressure relentlessly over time. It closes by inviting the reader to contact the author to discuss social media strategies further.

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