Ukrainian uprising began in November 2013 after the government refused to sign an agreement with the EU. It progressed through various stages including pro-EU, anti-government, anti-repression, and anti-annexation. Media activism flourished online through sites like Facebook, Twitter, and YouTube to provide information, coordination, support, and documentation of events. While this helped shape national identity and spur creative expression, there were also weaknesses like duplication of projects, hate speech, poor language considerations, reactivity over proactivity, and issues with rumor control and charity management. The analysis can help future media activists in times of crisis.