This 3 sentence summary provides an overview of the document: The document is a synopsis report submitted to Jawaharlal Nehru Technological University in Hyderabad by Md. Ali to fulfill the requirements for a Master of Business Administration degree. The report, completed under the guidance of Dr. U. Kanaka Rao, examines consumer behavior towards Venkataramana Automobiles and was submitted by Md. Ali as a student at Swarna Bharathi Institute of Management Science in Khammam, India between 2013-2015.