Eseune Business School takes its MBA students to China for full immersion with its business environment. The activities take place not only in the classroom. Students have direct contact with Chinese and International organizations while visiting and doing internships. In order to understand some of China’s long history, students carry out activities at some of its main tourist venues. This presentation was used for the preparation class of an activity carried out at the Great Wall. Students learned some China’s history while experiencing some tourism at Mutianyu Great Wall. They exchanged ideas with local Chinese people while developing their communication skills in a Chinese environment. Last, they contributed with some bags to try to help to keep the National Park clean and tidy. If you would like to know more about Eseune Business Schools programs: www.eseune.edu/english.

1. 长成
cháng chéng
Great Wall
Global Emergency Markets MBA
Executive MBA & Global MBA
中国 – 北京, 2012年
Beijing (China), 2012
马路易
Luis Martin-Domingo
1

2. Tourist Venues
Beijing
Great Wall
Xi’an
Forbidden City
Terracotta
2

3. Eseune at the Great Wall
2 3
Wall Village
Hike Lunch
history
1 4
Highway
Bus to
to Wall Beijing
3

4. Previous Objectives
Tourism History Fun
4

5. New Objectives
Tourism History Fun
Rural Commu- Sustaina-
China nication bility
5

6. 5 6
Restored Traditional
Wall Wall
Hike Hike
3 7
Cable Car Village
Xizhazi
西栅子
2 8
Great Wall Eco-Hike
Mutianyu Hiking
While
Cleaning
GW
1 9
Hotel Video Highway
Bus to
to Wall Beijing
6

7. Class Methodology
Luis Martín-Domingo - July 2012
Objective Objective Objective
Objectives … … …
1 2 3
Proposal Material Intro Outdoor Home Wrap-up
Idea Feedback
OK Generation Class Class work Class
No
PPT Class info Video
Material
7

8. GEM-MBA Oct 2012 – Great Wall
Luis Martín-Domingo - Oct 2012
China Communi- Sustaina-
Tourism History Rural Fun
Objectives cation bility
Proposal Material Intro Outdoor Wrap-up
Idea Homework Feedback
OK Generation Class Class Class
No
Video
PPT Class info
Youtube
Material Slideshare Thinkbinder
Tudou
8

9. Values
9

10. Values
2
1
3
4
10

11. 3 Global 1 People
Values
4 Action 2 Innovation
11

12. 1 - People
Key organizations | new skills | ideas
12

13. Activity
1 People
You
Communication in China
Class
Present yourself in 1 minute as if you were in front of a
Chinese person (highlight one point)
13

14. Innovation
Different - Out of the box | Mistakes
14

15. Video - prepared to be wrong
2 Innovation
“If you are not prepared to be wrong, you will never come up with
anything original”
Source: sirkenrobinson.com - Youbube
15

16. I am prepared to be wrong
2 Innovation
16

17. I am prepared to be wrong
2 Innovation
17

18. Communication
2 Innovation
Video
18

19. Video Example – Tesco South Korea
Source: Youtube click here for the link
19

20. Video Introduction Video
1.- Idea
2.- Script
3.- Story board
4.- Plan for shooting
5.- Shooting: Video images
6.- Video montage: Images + Sounds
>> careful with author rights – www.jamendo.com)
20

21. Activity
2 Innovation
Communication in China
At the great wall
Class
Let’s make groups for the activity (one camera at each
one)
To prepare the video script
21

22. Global
Location | Culture | History
22

23. China’s Size
1:10 thumb rule
3 Global
x 120 x 5
Panama x 400 x 12 Mexico
x 300 x 40
Costa Rica x 105 x 70 Romania
CN
x 10 x 10
Colombia x 30 x 50 Venezuela
rg
dia.o
ikipe
x 7 x 20 x 20
ww.w
x 45 x 100 x 30
c e: w
Peru Zimbawe Spain
Sour
23

24. China’s Size vs. US & BRIC
3 Global
x 1
USA x 4
x 0.5
Russia x 9
CN
x 1
Brazil x 7
rg
dia.o
ikipe
x 3
ww.w
x 1
c e: w
India
Sour
24

25. CN Neighbor countries
North Korea 1
Russia 2
Mongolia 3
Kazakhstan 4
Kyrgyzstan 5
14 neighbor countries Tajikistan 6
3 Global
Afghanistan 7
Pakistan 8
2 India 9
4 Nepal 10
Bhutan 11
5 3
Myanmar 12
1
6 Laos 13
7 Vietnam 14
9
10
11
rg
12
dia.o
14
ikipe
13
ww.w
c e: w
Sour
25

26. Time line
221 BC
207 BC
220
280
Long History 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
26

27. Time line
221 BC
207 BC
220
280
China 220 BC: Qin Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
27

28. Time line
221 BC
207 BC
220
280
China 200 BC- 200 AD: Han Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
28

29. Time line
221 BC
207 BC
220
280
China 200- 300 AD: Three Kingdoms 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
29

30. Time line
221 BC
207 BC
220
280
China - 600 AD: Sui Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
30

31. Time line
221 BC
207 BC
220
280
China 700 AD: Tang Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
31

32. Time line
221 BC
207 BC
220
280
China 900-1200: Song Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
32

33. Time line
221 BC
207 BC
220
280
China 1200 – 1300: Yuan Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
33

34. Time line
221 BC
207 BC
220
280
China 1300 – 1600: Ming Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
34

35. Time line
221 BC
207 BC
220
280
China 1600 – 1900: Qing Dynasty 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
35

36. Time line
221 BC
207 BC
220
280
China Present 581
3 Global
617
960
1279
1368
1644
1911
rg
dia.o
Today
ikipe
ww.w
c e: w
Sour
36

37. Time line
221 BC
207 BC
220
280
Summary 581
3 Global
617
2
960
4
5 3 1279
1
1368
6
7
9 1644
10
11
1911
12
rg
dia.o
14 Today
13
ikipe
ww.w
Area Population
c e: w
Sour
37

38. Time line
221 BC
207 BC
220
280
Activity 581
3 Global
617
At the great wall
Some history 960
1279
1368
Class
1644
What happens to the great wall during the different 1911
dynasties? Today
Will be presented at the wall.
38

39. Action
Communication | Tourism | Rural | Sustainable
39

40. 5 6
Restored Traditional
Wall Wall
Hike Hike
3 7
Cable Car Village
4
Xizhazi
西栅子
2 8
Great Wall Eco-Hike
Mutianyu Hiking
While
Cleaning
GW
1 9
Hotel Video Highway
Bus to
to Wall Beijing
40

41. Objectives
4
Tourism History Fun
Commu- Sustaina-
Rural
nication bility
41

42. Some Tourist Venues
4
Beijing
Great Wall
Xi’an
Forbidden City
Terracotta
42

43. Great Wall Tourism
4
Restored
Wall
Mutianyu
Rural
Tourism
Xizhazi
43

44. Rural Vs. Urban Income
4
1 USD = 6.33 RMB
1 Eur = 8.20 RMB
26 Sep 2012 source: oanda.com:
25000 Renta anual disponible per cápita
Rural Urbana
20000
15000
10000
5000
0
Source: NBS, National Bureau of Statistics
44

45. Social Structure
4
“nuevos people”
“new rich ricos”
12
5
10 urban young professionals
jóvenes profesionales urbanos
25
65 192
urban medium-high class
clase media-alta urbana
50 155
Other
Nivel de renta
450 resto
urban
población 498
Rent
population
urbana
800 rural
población
656
rural
population
2004 2011
Source: ICEX
45

46. Objectives
4
Tourism History Fun
Commu- Sustaina-
Rural
nication bility
46

47. Time line
221 BC
207 BC
220
280
History at the Wall 581
617
4
960
1279
1368
1644
1911
Today
47

48. Communication Video
4
Tourism History Fun
Commu- Sustaina-
Rural
nication bility
48

49. Sustainability
4
Tourism History Fun
Commu- Sustaina-
Rural
nication bility
49

50. 4
Sour
c e: w
ww.a
c-na
ncy-m
etz.fr
Sustainable
50

51. Trash Bags / Eco-Hike
4
8
Eco-Hike
Hiking
While
Cleaning
GW
51

52. 5 6
Restored Traditional
Wall Wall
Hike Hike End
3 7
Cable Car Village
4
Station Xizhazi Dep
at the top 西栅子
2 8
Great Wall Eco-Hike
Mutianyu Hiking
慕田峪 While
Ticket Cleaning
Cable Car Day 1 GW
1 Day 2 9
Hotel Highway
Bus Beijing
to Wal Arrival
52

53. Sustainability
4
Tourism History Fun
Commu- Sustaina-
Rural
nication bility
53

54. Video - Eseune Great Wall April 2012
4
Source: Youtube click here for the link
54

55. 长成
cháng chéng
Great Wall
Global Emergency Markets MBA
Executive MBA & Global MBA
中国 – 北京, 2012年
Beijing (China), 2012
马路易
Luis Martin-Domingo
55