Business strategy refers to how a company competes and plans for the future. It is important for companies to have a business strategy to help them achieve their goals and adapt to changes. Strategic management is the process of formulating and implementing strategies to achieve long-term goals and objectives. It can fail if a company does not properly analyze its environment, align its resources, or implement and monitor its strategies effectively. Core competencies are unique skills that provide competitive advantages, while strategic leadership requires vision and guiding a company's strategic direction.

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Assignment
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
BK ID B1519
CREDIT & MARKS 2 CREDITS; 30 MARKS
Note: Answer all questions. Each question is followed by evaluation scheme.
Q. No Questions Marks Total Marks
1 What is business strategy? Explain the need for business strategy.
Meaning of business strategy
Explanation of the need for business strategy
3
7
10
2 Define strategic management. What are the causes for failure of Strategic
Management?
Definition of Strategic Management
Causes for failure of Strategic Management
3
7
10
3 Write short notes on the following:
a) Core competencies and their importance
b) Strategic leadership.
a) Core competencies and their importance
b) Strategic leadership.
5
5
10