This paper is about the analysis of Mayu LLC Company. Mayu LLC is a service and product company dealing in fashion and design.

1. Running Head: INVESTMENT
INVESTMENT IN AUSTRALIA
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Professor
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Table of contents
Contents
Table of contents...............................................................................................................................2
Executive Summary..........................................................................................................................3
Introduction......................................................................................................................................3
Analysis of International Business Opportunity................................................................................4
Economic environment..............................................................................................................4
Social environment....................................................................................................................5
Operation of the Proposed Business...........................................................................................7
References.......................................................................................................................................10

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Executive Summary
Mayu LLC is a service and product company dealing in fashion and design. The company
was founded by Star Mc Cain. The company makes use of ecofriendly, modern and upcycled
materials to create attractive and ancient water art. The company takes part in appreciation events,
image enhancing programs for outreach centers and hospitals, bridal showers, guiding programs
as well as gals and ceremonies. The company’s objective in the event is designing and make it
colorful. Currently. This organization is located in the U.S.A ands has gained much success. Its
popularity and success in the American art and hospitality industry has led eyeing a possible
market in Australia.
Introduction
Mayu art is a small business that has gained much popularity in the American art and design
market. Mayu art company specializes in art and design by making use marble silk products in
producing its products. The company produces various products from headbands, scarves,
neckties, and bowties, painted origami flowers, marbled cotton, and placemats. The organization
aims at setting up a branch in Australia due to various reasons. To start with, the Australian fashion
industry has been performing poorly and the manger believes that introducing a new form of design
in the fashion and design industry would bring a major success to the company as well as the
fashion and design industry (Bjorklund, 2014). The organization also aims at setting up their firm
in Australia since the country provides a good environment for growth of foreign organizations.
Additionally, the Australian government offers significant support to small business hence the firm
stands an opportunity to grow. However, a major barrier to the company is the already existing
fashion and design companies in the region. However, the company will use marble products to
its own advantage. The firm also reviewed studies and research on how small companies faired I

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Australia. The reports showed that 1000 in every 3000 small businesses succeed in the Australian
economy. This report showed that the firm stood a chance of succeeding in the Australian
economy.
Analysis of International Business Opportunity
Economic environment
Australia has had 25 consecutive years of impressive output growth. The gross domestic
product per capital is high. In spite of the world product super cycle, the Australian economy still
does well. The equilibrium of the of economic activity from product investment to different
activities is advances, and facilitated by fiscal and monetary policies, product markets, flexible
labor and currency depreciation. However, the country’s economy shares a universal risk of the
“low growth trap”. Alongside most OECD nations, increase in productivity growth slowed since
the 1990’s. In recent decades, Australians economy have heavily relied on trade (Bjorklund,
2014). Trades role in Australian economy can be observed through the GDP percentage, which
has significantly grown in the last two decades to 48%. In 2008, economic development and
growth was achieved through the significant rise in the two way trade in services and goods.
The central bank is the regulatory agency obligated for maintaining stability and integrity
of Australian Financial System. In Australians private sector, there are four domestic banks
operating nationally and provides various services to their customers. The increase in size and
complication of the Australian financial system has had a rapid increase in the last two decades
via factors like technology advancement and financial deregulation. The major characteristics of
financial deregulation from international investment are elimination of numerous controls in
foreign exchange. Guarantees, loans and other financing tools are often used development of
infrastructure. However, the country also provides the funds magnitude required for large scale

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infrastructural investments and could facilitate partnership of governments to infrastructural. The
economic department has offered a single loan and is considering the utilization of financial
instruments and further loans that reflect the help policy focus on innovating and collaborating
with the private sector.
Social environment
Australia is made up of a cacophony of already established traditions and influences from
other cultures. The nation’s original inhabitants’ are the Toress strait people and Aboriginal.
People from this culture have lived in Australia for about 40, 000 years. The rest of the Australian
population is made up of immigrants who arrived in Australia from roughly 200 centuries ago.
Australian population is 23 million mainly made up of the aboriginal and Toress strait. Most
immigrants who came to Australia in 1945, were encouraged by family commitment and escaping
prosecution, war and poverty (Brammall, 2013). Migrants have had a significant social impact.
This has enriched various factors of the Australian life from art to business, comedy. Science,
sporting and cooking. This has led to an enriched life in Australia influenced by different culture
and tradition. In Australia, there are various shred values. They include: respect for individuals,
their freedom, dignity and worth. Freedom of association and speech, freedom of secular
government and religion. People are expected to show support for the parliamentary democracy
and law. Australians are also expected to have an egalitarianism spirit through embracing mutual
respect, patience and tolerance, religious beliefs and gender. All Australians are motivated to learn
their national language to unify the Australian society element. However, there other languages
like Greek, Vietnamese, Arabic, Australians, Mandarin and 200 languages. The major clothing
worn in Australia nation shows diversity and climatic variations.

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There are various laws that impact most investing contracts. The Australian state and
government a ns well as territorial legislation is established to protect the environment, the
community, and the consumers as well as promote competition and fair trade. The laws control
the manner in which business associates with customers, suppliers and other businesses. These
laws include
Competition Laws
He Australian economy is made up of a statutory framework that ensures that trade is fair
for consumers and businesses. The administration and enforcement of this framework is the
Australian Competition and Consumer Commission.
Product Liability regulation
The Australian state also has a framework that regulates products information standards
and safety. Territory and state governments are involved in enforcing product safety laws.
Environmental Legislation
The Australian government also puts in place various policies that protect the environment.
The Australian government legislation, controls the assessment and approval process of cultural
concerns and environmental concerns.
Privacy Laws
Australia entails a state privacy legislation that is controlled by OAIC that controls the
manner in which business collects, accesses and stores personal communication and information.
There are particular requirements on management of information considered to be sensitive.

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Operation of the Proposed Business
Organization
The company is owned by McCain and his sons Edam Mc Cain and Oliver Goodwood.
The firm does not support a hierarchy leadership system but instead work as a team. Being a
fashion and design firm, the use of teams and collaboration place a significant role in enhancing
creativity and improving the design and the quality of services given by the firm. While investing
in Australia, there are various start up processes that require to be followed to make the investment
successful as well as provide information on the fashion and design market in Australia. To start
with, is seeking advice regarding the investment (Delimatsis, 2016). This will involve consulting
a Chartered accountants to aid in financial advice, starting up and business planning. This could
also include seeking mentorship for employees as well as business guides on how to get additional
finance. The other ste4p involves development of a business plan. The business plan is a process
that shows how to execute the business idea and is made up of how to execute the idea, market
research, the method of delivery and calculating the resources needed. The company is structured
to be a limited company.
The third step entails finding investors to fund a project. Despite the factor that the
company has been faring well in America and has accrued major profits. There is still need for
additional investors who will aid in the establishment of a better firm that will enable mass
production and quality production.
Product
The products produced by the design company include, painted origami flowers, marbled
cotton, and placemats and services like designing events. With various cultural operations in the
country, such products can be marketed during events or through creation of events related to the

8. INVESTMENT 8
products. Additionally, this products could be supplied in art and fashion ships as well as in house
hold shops dealing in flowers, cotton, and placemats.
Transformation
The well connected and developed Australian infrastructure enhances easy transport
through road. Most products will be delivered through roads since it is cheaper, effective and
timely. However, the major risk associated with this cost is lateness and destruction of materials.
Market Entry
The company will make use of indirect exporting which refers to exporting materials and
later making up the end product. The exported material will include, garments, color as well as
labor. The company will make a five years contract with Australian government to get
authorization of trading in the country
Marketing strategy Plan
A major marketing strategy that will be used will be the pricing strategy. The organization
will have a fair price on its services and products to lure consumers. Additionally, the company
will also make use of advertisements to show people on the how to use new forms of art. . In order
to have profit from their sales (Shankar & Carpenter, 2012). The company shall consult the
governments to ensure that it is not highly taxed. The required resources are moved in bulk to
minimize the cost of transportation hence enabling a fair price.
Therefore, MAYU Company stands a great chance of succeeding in the Australian
economy. The friendly social, economic and political environment also highly contributes to
fathoms that could enhance growth of the country. The fashion industry in Australia still has a gap
that Mayu could cover and achieve succe3ss hence increasing and expanding their firm. It is also

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evident that the Australian government imposes less tariff and taxes that enable foreign countries
perform well.

10. INVESTMENT 10
References
Brammall, B., Tyson, E., & Griswold, . (2013). Getting Started in Property Investment For
Dummies. Hoboken: Wiley.
Bjorklund, A. (2014). Yearbook on international investment law and policy 2012-2013. Place of
publication not identified: Oxford University Press.
Delimatsis, P. (2016). Research handbook on climate change and trade law.
Shankar, V., & Carpenter, G. S. (2012). Handbook of marketing strategy. Cheltenham, UK:
Edward Elgar Pub.