This document discusses various business models for media companies, including advertising, subscriptions, events, sponsored content, tech sales, licensing, and access/social media. It notes that advertising rates and sell-through rates are higher for podcasts than other content at Slate. It provides data on the New York Times' growing number of digital subscribers and revenue from digital subscriptions. It also quotes executives discussing how licensing revenues fund editorial content at Atavist and how digital advertising has surpassed print at The Atlantic.