TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
Rodolfo- the owners of the new the media (2)corregido
1. The Owners of the "News" Lesson by Caroline Devane
The role of the media is essentially defined by the manipulation of information oriented towards the
control of "public opinion", but their goals are not social as described in the mythology of "journalistic
objectivity". The famous ethical flags of journalism: fairness, objectivity and freedom of expression, are
nothing more than myths concealing the billionaire media business that moves daily market information
on a global scale. The process of manufacturing and distributing information is not motivated by the need
to "inform" but by the capitalist need to sell news. To do this, the media, like any capitalist company,
generates massive consumer needs in society and plots information strategies aimed at encouraging
business growth, positioning themselves in order to successfully compete in the market.
First, information is a commodity to produce economic returns like any other commercial product offered
in the capitalist market. In functional terms (and beyond the legend that is produced around it) the
newspaper businesses are not guided by social purposes but for the pursuit of economic gain. Secondly,
in the light of the strategic nature of the communication function to develop from the point of view of
preservation of the "governance" system the media is a key tool for the control and manipulation of the
economic, political and social processes.
The media does not practice "objective information" or editorial independence for two main practical
reasons:
They are companies that do not work with social objectives but rather with business objectives subject to
the capitalist law of searching for profitability.
Its structural dependence depends on the system that controls all the means of production, finance and
international trade over the countries and worldwide.
In the news business, like any business venture, the media only works for those who can pay for their
"informative" services. This is why a relationship of mutual survival between the media, governments and
major economic groups exists. These groups decide what is new and what is not and use this strategy to
control political, economic and social trends.
http://www.ecenglish.com/learnenglish/lessons/the-media-advanced-reading
Instructions: Test your understanding by answering true, false or if the text doesn’t say something
about, to the following sentences.
Question True False DS
1. The article suggests that the media manipulates information in order to control what
the people believe.
2. Information is a billion dollar business that moves information on a global scale.
3. According to the article, the main objective of the media is the distribution of
information.
4. In accordance with the article, the media conceives society as a market in which they
can maximize profits by using information as a product for sale.
5. There are some schools that work with political objectives.
6. According to the article, the media business is independent of any economic system.
7. According to the article, it is society that decides what is new and what is not.
8. According to the article, the media business aims to aid social development and not
economic benefit.
9. The media only do his job for the companies.
2. Now that you had read the article above, find someone to work with, so that you can talk about the
following question:
1. How does the media work in your country/city?
2. Why would you think are the media? Is it good their purpose?
3. What’s the main purpose of the media, economic, politic or social processes?
Instructions: Now that you have read the article of “The owners of the news” write an essay based on
the tittle “The media as a key to manipulate the … ____________” there is one thing missing that has to
be on the line and it is one of the following three aspects; so chose one and then star writing.
1. The economic.
2. The politic
3. The social processes.
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