May 2022 Gordon Robertson: Rational Thoughts on Sustainable Packaging With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching. ​   Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand   Want to keep learning from Dr. Sand? View more of her presentations and articles at https://www.packagingtechnologyandresearch.com/expertise.html Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine http://www.packagingtechnologyandresearch.com/

1. Gordon
Robertson:
Rational Thoughts
on Sustainable
Packaging
May 2022
Connect with me at 612-807-5341 or
claire@packagingtechnologyandresearch.com
Dr Claire
Sand’s article
in IFT’s Food
Technology
Magazine

3. performed reliably at a commercially acceptable cost.
This area must continue to be a research priority.
Q: What exactly is it about biodegradable food
packaging research that makes you want to let loose
and scream?
Robertson: Many academics appear to think
that they can help the environment by developing a
biobased, biodegradable film, and many of their grad
uate students have been set this task-which is not
that difficult. However, converting a laboratory-de
veloped film into a commercially viable packaging
material is hugely expensive and time-consuming.
To appreciate this effort and expense, we can reflect
on the development of polyethylene furanoate, a
wonderful, biobased polymer that is close to mar-
ket release after almost 20 years of intense work.
It always surprises me that so many food sci
ence researchers in academia start from the position
that biodegradation is essential for any packag-
ing material, without critically examining the basis
of this assumption. Glass and metal packaging
materials do not biodegrade, and neither do most
plastics. Biodegradation and composting of packag
ing materials result in the conversion of a solid into
greenhouse gases, in sharp contrast to conserving
packaging material via recycling.
Q: With your blend of indus
try and academic experience, you
are quite refreshingly ratio-
nal in terms of thinking about
developing more sustainable
food packaging. Why do you
think a more rational approach
can be successful here?
Robertson: Sustainable pack
aging is the topic du jour that
dominates conferences, trade
magazines, published litera-
ture, and social media. Despite
attempts by many to provide a
meaningful definition, it essen
tially means whatever the current
user of the term wants it to mean.
This has led to huge confusion
(much of it intentional, I suspect)
concerning plastics, bioplastics,
and compostable packaging.
The paper industry has been
quick to capitalize on this irra
tional hatred of plastics by
offering paper substitutes that
often don't provide the same bar
rier properties as plastics and
thus result in a reduced shelf
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life. So they are not viable replacements for plas-
tic. The sheer quantity of greenwashing in this area
is out of control, and the Federal Trade Commission
really needs to step up and put a stop to it.
Adopting simplistic approaches to sustainable
packaging is not helpful and can actually be coun
terproductive. For example, last year a company
that marketed a package made from 100% recy
cled PET [polyethylene terephthalate] received an
international award for having developed a sus
tainable package. If only it was that simple!
When a UK supermarket recently switched
from HDPE [high-density polyethylene] bot-
tles to cartons for milk, there was online outrage
because the cartons have a much lower recycling
rate than the HDPE bottles. However, recycling
rate is not a reliable indicator of environmen-
tal impacts such as carbon footprint. A life cycle
assessment confirms that 90% of the impacts occur
before end oflife (EOL) options such as recycling.
While there is much talk about a circular economy,
the brutal reality is that most used packages have a
negative value at their EOL, and therefore money (and
energy) is required to collect, sort, and recycle them.
At the risk of being accused of heresy, disposing of
them in a modern sanitary landfill is
the most environmental and econom
ical option in many cases. Achieving
high recycling rates for most pack
aging materials will require huge
subsidies, which ultimately will
be paid for by consumers. And
the environmental and economic
costs may exceed any benefits.
Q: Do you think the renewed
extended producer responsi
bility (EPR) movement within
the United States and Canada
will lead to improved pack
aging sustainability?
Robertson: Extended producer
responsibility is the term used to
describe laws that mandate respon
sibilities for manufacturers/brand
owners for EOL management of
their products. EPR shifts EOL
financial-and sometimes physi cal-
responsibility upstream to the
producers and away from the public
sector, and it can provide incentives
to producers to incorporate envi
ronmental considerations into the
design of their products and pack
aging. According to proponents of
Gordon Robertson's classic textbook, first published in 1992
and now in its third edition, is available in three languages.
Gordon L. Robert5on
60 Food Technology I May 2022

5. • Claire Sand is a Global Packaging Leader with 35+ years of broad
experience in the food and packaging science spectrum in industry -
from basic research to marketing - and in academia - tenured
professor and director.
• Sand's mission is to enable a more sustainable food system with
science and value chain innovations that more sustainably increases
food shelf life and prevents food waste.
• She solves packaging and food industry challenges using a blend of
packaging and food science and value-chain expertise.
• Dr. Sand holds a PhD in Food Science and Nutrition from the
University of Minnesota and MS and BS in Packaging from Michigan
State University.
Questions?
Let’s Connect!
Call 617-807-5341 or email
claire@packagingtechnologyandresearch.com
www.PackagingTechnologyandResearch.com