1. Resource Scarcity Is An Undeniable Issue
With Real Implications for Business
Did You Know?

2. Fossil fuels, including oil and natural gas, are
predicted to run out in the next 30 - 70 years,
depending on consumption rates.
Source: “What Is Renewability In Packaging and Why Should We Care?”
http://f9e0dfa8cad947a5e53c-bf2639f3dc0fdb0366ce44291f9e8418.r68.cf2.rackcdn.com/
What-Is-Renewablity-In-Packaging-and-Why-Should-We-Care.pdf

3. As a whole, humanity extracted resources
more than 52 percent faster than they
could be regenerated.
Source: The Carbon Trust http://www.carbontrust.com/news/2013/03/how-businesses-are-sleepwalking-into-a-resource-crunch

4. If people cannot change their
behavior by 2030, even two
planets won't be enough to
support modern society.
Source: WWF http://internationalpresentationassociation.org/2012/05/report-over-consumption-threatening-earth/

5. 51 percent of business executives
and thought leaders think
core business objectives will be
affected by natural resource
scarcity in 3-5 years.
Source: Ernst & Young LLP http://www.ey.com/US/en/Newsroom/News-releases/Companies-recognizing-sustainability-related-risk

6. 75 percent of American adults reported
that they purchased “green” products
or services within the last year.
Source: MeadWestvaco (MWV): http://newsroom.mwv.com/press-release/corporate/consumption-compact-opportunity-brands

7. 56 percent of millennials are willing to
pay more for sustainable products.
Source: Tork/Harris Interactive
http://www.torkusa.com/Resources/news/News/2014-Tork-Green-Business-Survey-US/

8. 42 percent of consumers believe
brands and manufacturers are most
responsible for sustainability.
Source: MeadWestvaco (MWV): http://newsroom.mwv.com/press-release/corporate/consumption-compact-opportunity-brands

9. 37 percent of consumers
regularly check for
environmental logos
on food packaging.
Source: Tetra Pak http://www.tetrapak.com/documentbank/Environmental_Trends.pdf

10. 77 60M
177%
51%
Access to carton recycling is on the rise in the US
77 of the top 100 US cities have
access to carton recycling
60 Million Households in 8,422
communities can recycle cartons
177% increase in
access since 2009
51% of households have
access to carton recycling

11. HOW CARTONS ARE RECYCLED
Cartons are mainly
made from a renewable
resource, paperboard,
from selectively
harvested, regrown
trees. Then they are
filled with food and
beverage products like
orange juice, milk or
broth and shipped to
retail stores.
Once the product is
consumed, the carton
is placed in a recycling
bin or cart.
A collection truck takes
the cartons, along with
other recyclables, to a
local recycling facility
for sorting and baling.
Cartons are then sorted
from other materials
and separated, then
baled for shipping to a
paper mill.
At a paper mill, fiber
from cartons is
extracted and made
into pulp by mixing the
cartons with water in a
machine called a
“hydrapulper.”
Cartons and the
materials om cartons,
can be made into paper
products (paper towel,
tissue and other) or
green building materials
ceiling tiles and
backerboard.
The Origins
of Cartons
1 2 3 4 5 6
At Home Collection Sorting
and Baling
Pulping Recycling

12. Used cartons are not waste
They are a valuable raw material for new products

13. equals 11 billion
cereal boxes
equals 1 billion
plastic pens
equals 12 million
bicycle frames
Paper
Plastic
Aluminum
Our used cartons make a difference
Lots of new products were made from the
39 billion cartons recycled globally in 2012!

14. Recycle
Moving to the front
The Packaging Life Cycle
But We Must Move Beyond Current Practices
Recycling Alone Is Not Enough To Achieve Genuine Sustainability
If we expand attention to the front end of the packaging lifecycle,
we will achieve bigger wins for business and the planet.

15. Source: Tetra Pak http://www.tetrapak.com/documentbank/Environmental_Trends.pdf
Food industry stakeholders
rank bio-based materials as
one of most important
environmental trends in
packaging today.

16. 2013
32 billion packages FSC certified in 53 countries
41% of paperboard certified by FSC
2014
100% of packages from responsibly
managed sources
Tetra Pak’s Commitment
Sustainable Sourcing and Renewable Resources
2013
1.1 billion packages made with bio based polymer caps
2014
Bio based LDPE for package layers in Brazil
Long-term ambitions
100% renewable materials
from responsibly
managed sources

17. Source: McKinsey http://www.mckinsey.com/insights/manufacturing/how_much_will_consumers_pay_to_go_green
Upward of 70 percent of consumers
would pay an additional 5 percent
for a green product if it met the
same performance standards as a
non-green alternative.
70%

18. SALES
Not Just Rhetoric
Use of renewables: a competitive advantage
Long term business growth: secured long term supply of resources,
retailer pressure, consumer demand
Better risk management: more reliable supply chain with less business
disruption around supply of resources, better ability to manage costs
and experience less price volatility.
Brand equity and Reputation: ability to make an emotional
connection with consumers as the awareness around resource
scarcity grows; ability to meet climate change goals
1
2
3

19. Renewable resources contribute
to low carbon footprint
Board is ~74% of weight but only
20% of carbon emission contribution
Base materials in Tetra Pak cartons
Greenhousegasemissions
(CO2equivalents)

20. As Renewables Go Up, Carbon Emissions Go Down
HeliCap 27 - green option
Overcap
made
of HDPE
Green HDPE share 44% of total closure
Renewable share +7 % pts.
*CO2 cap only - 19 % pts.
*CO2 full package - 2.1 % pts.
Overcap
made
of HDPE
DreamCap 26 – green option
*Based on internal Tetra Pak packaging material assessment
(for Tetra Prisma Aseptic 1000ml using /jll PoB).
Green HDPE share 40% of total closure
Renewable share +7 % pts.
*CO2 cap only - 17 % pts.
*CO2 full package - 3.9 % pts.
*Based on internal Tetra Pak packaging material assessment.