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Group (
Sustainability And The Environment
1. Sivanathaa (ID:I41110939) 2. Narasimha Bhat (ID:765HLC94) 3.Shawn (ID:008BIPE5)
4. Aziz Tarek (ID:790RPKSA) 5. Zahrin (ID:028I4BZH)
Part A
Awareness of the Current Situation
Annual waste generated - 2.01 billion metric tonnes
Expected to go up to 3.4 billion metric tonnes by
2050.
Plastic, Paper & food waste contributes to 70% and
more (Worldbank, 2017)
Plastic are produced/discarded within the same
year instead of recycled or returning to the
economic market
Steep growth in production/consumption and
disposal have ended up contributing to higher
waste internationally (Estimated 15–35% of
household solid waste globally) (Diggle & Walker,
2022).
Data shows 1950 to 2015 increased plastic waste. If
the same trend if continues till 2050 we will reach
an alarming level of Plastic pollution on the
environment. Pollution from plastics is a global
challenge and requires immediate attention with
significant policy changes on the plastic industry
(Ncube et al., 2021)
3
Wastes are dumped in landfills destroying natural habitats for wildlife.
The release of methane gas in such landfills has serious
environmental concerns surrounding it.
Discharges have a serious health impact on those who live and work
around landfills. A study in New York found that there is a 12%
increased risk of congenital malformations in children (Colorado,
2021)
Overall waste mismanagement seriously threatens wildlife on land
and at sea, global environmental health, and human livelihoods.
It is evident that pollution created by plastic and waste has a serious
impact on
wildlife around the world (Diggle & Walker, 2022).
Social Enviornmental Econimic
Dumped waste impacts
human health
Negative impact, because of the pollution of
land, rivers and oceans,
Challenges on poor countries
Impact current & future
generation
Climate change due to the release of
greenhouse gases in the atmosphere
More work/ resource to be spend to
clean
Possible danger of new
deseases
Water animals health issues to humans
Pressure and new challenges to
Govt. officials and organizations
Impact of Poor Waset Management
4
1. Shifting to alternatives has economic development as positive but there are side effects of carbon
emissions that effective management. There is a point for carbon emissions will increase first and then
decrease after a specific point, so, longer term it benefits everyone.
2. Technology progress has an impact on economic development and can play a key role in the short and
long term.
3. To promote such ideas, stringent environmental regulation will be needed for deep decarbonization. One
alone cannot achieve this, but needs policymakers, government bodies, and institutions to come together.
4, By considering the policy effect, we obtain that the policies related to energy savings and emissions
reduction can have a great impact on controlling carbon emissions. When there are effective policies, the
impact of economic development on carbon emissions becomes much smaller. Additionally, the negative
influence of other variables becomes less significant as pollution control strengthens (Oláh et al., 2018)
What Next?
5
Risks and Opportunities
Risks and Opportunities of Alternative Food Packaging in the
Global Nexus of Ecology, Social, and Economic Challenges
Environmental
• By utilizing discarded by-products and
residues, valuable raw materials can be
obtained for alternative packaging (Gaspar &
Braga, 2023).
• Agricultural waste, such as tomato waste,
pumpkin waste, and fruit/vegetable peel, can
be processed to yield polymers and proteins
for edible packaging (Gaspar & Braga, 2023).
Reduced Environmental Impact and Resource Conservation
• Transition to a circular economy mindset
encourages the use of agricultural and
industrial waste for resource conservation
(Cristofoli et al., 2023).
• This shift creates opportunities for
sustainable packaging solutions that focus
on waste reduction, reutilization, and
closed-loop systems (Cristofoli et al., 2023).
Circular Economy and Closed-Loop Systems
Figure 1: Circular Economy Model of Food Packaging Chain (Cristofoli et al., 2023)
Opportunity
Risk
• Environmental conditions during
processing and storage affect the
barrier and transport properties of
alternative packaging (Trajkovska
Petkoska et al., 2021).
• Alternative packaging contributes to
sustainability but may not completely
solve the problem of plastic waste
pollution (Trajkovska Petkoska et al.,
2021).
Life Cycle Analysis and Carbon Footprint
Social
Engaging Consumers in
Sustainability Initiatives
Enhanced Brand Reputation and
Customer Loyalty
• McDonald's, Unilever, Nestlé, Kraft-
Heinz, PepsiCo, and Coca-Cola have
established action plans to enhance the
sustainability of their packaging by 2025
and beyond (Boz et al., 2020).
• These initiatives aim to improve brand
reputation and foster customer loyalty
through their commitment to sustainability
(Boz et al., 2020).
• Alternative packaging meets
consumer demand for eco-friendly
and sustainable products, addressing
environmental concerns and
regulatory pressures (Nair et al.,
2023; Prakash & Mishra, 2023).
• Companies can engage consumers in
sustainability initiatives by offering
waste-free and eco-friendly packaging
solutions through alternative
packaging (Nair et al., 2023).
Figure 2: Research been carried out from 2012 – 2022
regarding alternative food packing (Asgher et al., 2020)
Acceptance and Behavior Change Challenges Among
Consumers
Labor and Supply Chain
Implications
• The biodegradability of alternative packaging materials may
impact their protective functions over time, necessitating
investigation for stability and safety during storage (Prakash &
Mishra, 2023).
• Alternative packaging demands careful shipping due to its
sensitivity to temperature changes (Nair et al., 2023).
Risk
Opportunity
Economic
Alternative packaging
provides innovative uses
and serves as an
alternative to traditional
packaging technologies
(Prakash & Mishra, 2023).
This opens opportunities
for market differentiation
and expanded possibilities
in food packaging and
protection (Prakash &
Mishra, 2023).
Innovation
and Market
Differentiation
Alternative packaging extends product
shelf life, minimizing costs related to
spoilage and food waste (Nair et al.,
2023).
It acts as an oxygen barrier, delaying the
ripening of fruits and vegetables and
enhancing freshness, leading to improved
operating costs for food manufacturers
(Nair et al., 2023; Prakash & Mishra,
2023).
.
Cost-Saving
Potential in
the Long
Term
Opportunity
Risk
Companies often prioritize plastic
collection and recycling over
adopting sustainable packaging
alternatives (Gaspar & Braga,
2023).
Current production of alternative
packaging is mostly on a costly
laboratory scale compared to
synthetic plastic films, requiring
research for cost reduction and
larger-scale commercial feasibility
(Prakash & Mishra, 2023).
Initial
Investment
and Cost-
Effectiveness
Alternative packaging may
lack mechanical strength and
barrier properties, limiting
their suitability for packaging
materials (Gaspar & Braga,
2023).
The alternative packaging
industry is still relatively small,
with only a few companies
involved in this area (Gaspar
& Braga, 2023).
Unclear benefits of alternative
packaging may hinder
consumer acceptance and
understanding of its
advantages (Trajkovska
Petkoska et al., 2021).
Market
Competition
and Demand
Uncertainties
Figure 3: Cost Different between Plastic packaging
and Alternative Packaging(Deal, 2020)
Part B
COMPLEXITY:
Ecofriendly vs. function / cost
• Consumer will not buy just for environmentally friendly if its too
expensive or has worst function (Boaz et al, 2020, p. 10).
Being misunderstood
• If Companies don’t communicate their sustainability well,
consumers will not be aware product’s sustainable (Boaz et al,
2020, p. 7).
Eco-mindset for all
• Make eco-mindset appeal to all demographics, e.g., likely
women or affluent consumers purchases eco-label products
and engage in recycling (Boaz et al, 2020, p. 13).
Food safety
• Not enough Toxicology data biodegradable materials for human
consumption / interaction (Gaspar & Braga, 2023, p. 3).
• No effective method so far to filter microscopic material
(phthalates) that is hazardous (Ncube et al, 2020, p. 3).
To eat or not to eat
• Source bio-plastics from by products instead of raw materials,
this is also to avoid having a conflict of use against (Guillard,
2018, p. 2)
What complexities limit sustainability?
Figure 7
Framework for consumer eco-friendly
buying intention (Granato et al, 2022)
Material : Conventional Plastic
Format : Flexible Bag
open / close mechanism : non-re-closable
Color : Transparent
Material : Biodegrable and compostable
Format : Rigid box
open / close mechanism : re-closable
Color : Opaque
Figure 8
Food Packaging compared (Granato et al, 2022)
11
INTERCONNECTEDNESS
How are the policies , businesses and consumers interconnected in pursuing alternate food packaging?
Global iniative for sustainability
• Increasing participation from businesses to promote their
sustainability achievements (United Nations, 2023)
Life cycle analysis
• Life cycle analysis helps optimize food packaging to improve its
shelf life thus reducing eventual food loss(Guillard et al ,2018, p. 6).
Pro Eco thinking
• Effluent consumers tend to seek out products that satisfy their
belief system like sustainable food packaging (Boaz et al, 2020, p.
11).
Sustainbility branding
• Majority of shoppers did not look at sustainability logos even if they
have sustainability as consideration (Boaz et al, 2020, p.22)
• Brands that showcase their sustainability efforts( through fliers), got
more awareness and lead to better sales (Boaz, 2020, p.22).
Figure 3
% increase of companies publish sustainability
report from 2020 to 2021 (United Nations ,2023)
Figure 4
Example of Modified Atmosphere Packaging vs. conventional (Guillard et al ,2018)
12
INTERDEPENDENCY:
Eco-friendly economy
• In Europe there are close to 20 million people in Bio-economy and 2.2
trillion € in revenue in 2014 (Hamed et al, 2021, p. 8).
Expanded producter responsibility
• With enforcement of extended producer responsibilities, companies
must plan all aspects of their product, including planning on disposal
(Ncube et al, 2021, p. 12).
Dual purpose
• Extract byproducts from the producing food into bio polymers. gives
another alternative material for packaging while also disposing the by-
products(Hamed at el, 2021, p. 22)
Overcompensate
• Else, consumer might overcompensate and completely neglect others
e.g., excessive use of paper products because its recyclable (Boaz et al,
2020, p. 12).
Sustainable mindset
• Once a consumer can start a habit sustainable, it can cultivate other
green activities (Boaz et al, 2020, p. 12)
Figure 5
illustrates plastics in linear economy (Payparus, 2021)
How the factors are dependent on each other to achieve sustainability?
Figure 6
Cicular economy illustration using food by products (Guillard, 2018)
13
Example Singapore Context :
Of the 1125 participants surveyed,
How many know about the eco-label?
• Those aged 18-24 were least familiar with the label and more than half were
unaware of what Green label was.
• Overall close to 40% were not aware of the Green label was.
(Tan, 2022)
Figure 8
Examples of Eco-labels in Singapore (Tan, 2022)
Table 1
Distribution by age on familiarity with Singapore GreenLabel, (Tan, 2022)
Q: How familiar with
Singapore green label,
n=1125
Answer distributed by age (%)
ALL 18-24 25-34 35-44 45-54 5
Quite / Very familiar 8.1 3.3 11.0 11.3 9.3 5
Not familiar / Have no
seen this before
37.4 53.2 38.2 27.4 34.7 3
How much are they willing to pay ?
• More than half were not willing to pay more than
10% coffee/tea
• For all flour milk, it was most likely a consumer was
willing to pay between 50%-80% more or not more
than 10%
(Tan, 2022)
Figure 9
Illustration of how much more (%) willing to pay for Eco-Label (Tan,
2022)
7
.
9
6
.
1
7
.
9
5
.
5
14
Evaluation of various stakeholders perspectives
of alternative packaging business and building
shared values.
Fig 1 Source: Simon-Kucher & Partners; Global Sustainability study 2021
(N=10281).
• The research has been conducted by 10,281 consumers globally
and aware the importance of sustainability.
• The research is based on sustainability topics which has been
categorised into aspire, commit, prioritise & spend.
• By the year 2032 the market share of sustainability packaging is
projected to reach up to the size of USD $200 billions.
• The year on year of market growth is estimated up to 8%.
Fig 2 Source: www.precedenceresearch.com
STAKEHOLDERS
CONSUMERS
SUPPLIERS
• End user
• Regular Shopper
• Restaurant
owners
SUSTAINABILITY
&
ENVIRONMENT
CORPORATE
INVESTORS
GOVERNMENTS
• Legislation
• Regulations
• Associated
agencies (NEA,
FDA & etc)
• Wealthy
Individuals
• Investment
Companies
• Distributors
• Supply Chain
• Vendors
• Manufacturers
• Research
companies
• Private companies
• Government
companies
16
PERSPECTIVES Government
Investors
Corporate
Suppliers
Consumers • Needs to understand
consumer perspective
of what they want.
• Be knowledgeable of
consumers interest to
tackle the environment
issues.
• Helping company to do
better together with
policy maker (Hao et al.,
2019).
• Companies with good
green records can
increase their revenue
as the global market
forecast fig 2 to growth
rapidly.
• Transforming company
policy towards greener
future.
• Being a suitable supplier
emphasizing in sustainability
is
• Guarantee to businesses
management with green
practices
• Supplying raw materials or
products they procured for
business and consumers to
be free from any environment
issues.
• Abiding to all or any
standards set by businesses.
• Incorporating green circular
economy.
• Need to make the necessary
changes in the supply chain
for better collaboration with
businesses.
• Placing robust and firm
regulations.
• Ensuring that business
and innovators are
among the key factors to
conserve natural
resource and protecting
the environment (Higgins
et al., 2018).
• Assisting business to
push for green initiatives
with national green
guidelines.
• Giving out green
incentives.
• Promoting business
branding adhering to
green policies.
• Emphasizing sustainable
economy growth.
17
• Research in fig 1 shows
an increase in
consumers concerns
• Impact from waste
package product has on
the environment.
• Increase consumers
behaviours changes to
accepting green
products.
• Consumers shows more
interest in purchasing
alternatives package
products to non eco
friendly pacakges
(Ketelsen et al., 2020).
• Even though price would
be higher.
• Vital role to mitigate
plastic waste problems
(Rhein & Schmid, 2020).
• Integral role supporting
business to funds their
innovation for better
alternative packaging.
• Funds injected can help
innovators find necessary
packaging ideas which in
turn eliminating any
environmental issues
(Silva et al., 2021).
• Creating opportunities to
business by collaborate
with research companies
• Develop packaging
platforms relying on
renewable resources
(Moustafa et al., 2019).
• Recognize the positive
value in investing eco
companies.
EVALUATION
CONSUMERS SUPPLIERS CORPORATE INVESTORS GOVERNMENT
RELEVANCE
• Social responsibility
• Unity for common
cause
• Eco friendly
product choice.
• Influencing in green
market trend.
• Conserving natural
resource.
• Meeting in demand for
consumers and business.
• Adhering to
environmental
requirements
• Acknowledged the
importance of green
business operations.
• Consumer demands for
sustainable products.
• Corporate social
responsibility (CSR)
• Access to fresh funds.
• Seeking to invest in
prospect green
companies.
• Confidence with green
market growth.
• Protecting the
environment
• Promoting renewable
resources
• Consumers protection.
IMPACT
• Increase in positive
behavior.
• Reducing waste.
• Dispose waste
properly
• Consumer
awareness.
• Ensuring materials
source is sustainable
produce.
• Partnering with business
for green practices.
• Adapting to long term
business profitability.
• Better waste management
• Supporting in company
transformation.
• Driving for innovations.
• Funds for new
sustainable research
study.
• Regulating waste
disposal management
• Maintaining
sustainable circular
economy.
• Promoting green
initiatives.
CHALLENGES
• Prefer more
information about
packaging.
• Better packaging
design
• Less varieties to
select in the market
• High demand for
sustainable
packing.
• Big competitive green
market.
• Changing methods ways
of doing things.
• Aligning to meet business
standards.
• Demand for better product
design.
• Improving company
branding.
• Producing products for
more affordable.
• Updating with regulations.
• Embracing green mindset.
• Advocating companies
to ensure compliance to
green practices.
• Immediate returns may
not be possible due to
long term commitment.
• Resources to monitor
data.
• Convincing business
to change to
sustainable practices.
• Maintaining green
policy.
• Cultural differences
which can influence
sustainability.
18
Business Strategies For Food Packaging
 Effective food packaging plays a crucial role in the success of
any food business. The quality and freshness of products also
serve as a powerful marketing tool to attract consumers. This
requires careful product protection, sustainability, branding,
and consumer convenience.
The business strategy should consider complying with future
sustainability requirements
• Active packaging
• Intelligent packaging
• Bioactive packaging
• Intelligent supply chain
• Edible packaging.
• Recycled packaging materials.
Example of Biz Strategy to comply with further requirements
for sustainability:
• 5-year plan for 25% of petroleum plastic to Bio-base:
• Harvest production waste from the process as feedstock for Bio-basses:
• Start to Apply LCA (Life Cycle Analysis) on products to map out a
sustainability roadmap (where we can reduce/replace:
• Market / Promote sustainability gain for customer awareness/branding:
• Lobby with goy for eco-label (stricter) for comp edge
19
Packaging solutions in this category
include the Triple Bottom Line (TBL)
approach based on economic, social, and
environmental impacts (Jain and
Hudnurkar, 2022
It is also noted that sustainable packaging
always comes with an environmental
impact, therefore ‘more’ and ‘less’
sustainable packaging would be a more
appropriate term (Boz et al., 2020
FOOD PACKAGING STRATEGY
The following graph summarises the key issues to consider in the
design and selection of sustainable food packaging strategy options.
FOOD PACKAGING STRATEGY
20
CIRCULAR ECONOMY
Even though sustainability and circular
economy have similar concerns, the
terms have different focal points.
Sustainability aims to integrate the three
pillars in organisations by reducing
material flows and unwanted outcomes
from production and consumption
processes. Circular economy, on the
other hand, stretches the boundaries of
environmental sustainability (Genovese et
al., 2015), aiming to maximise the value
of products and materials, and to
minimise resource consumption. It also
challenges the paradigm of the current
(linear) business models (Genovese et
al., 2015; Pieroni et al., 2019). The Ellen
MacArthur Foundation (2013, p.7) defines
circular economy as:
21
Recyclable packaging is made of materials that
can be re-introduced within the circle with the
help of disposal, collection, sorting, and
reprocessing with mechanical or chemical
methods. Efficiency or economics are not
included in this definition, nor if recycling is
down-cycling. Muranko et al. (2021), Wang
et al. (2021)
Circular packaging is designed according to the
principles of the circular economy (recycled
content, reusability, design for disassembly, and
recyclability) to preserve natural resources,
optimize their use, and minimize the negative
impact on the environment. Zero-waste
packaging is specifically focused on the
material flow, with no waste. However, often
confused with zero landfill. In this case also, at
end of life, the packages are reused, repaired,
or redistributed within the system. Testa et al.
(2020); Jäger and Piscicelli (2021); Song et al.
(2015)
RECYCLING
22
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Towards the Circular Economy. Economic and Business Rationale for an Accelerated Transition (2013
Trajkovska Petkoska, A., Daniloski, D., D’Cunha, N. M., Naumovski, N., & Broach, A. T. (2021). Edible packaging: Sustainable solutions and novel trends in Food
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CW1 - Final Rev. (3).pptx

  • 1. CW 1 Group ( Sustainability And The Environment 1. Sivanathaa (ID:I41110939) 2. Narasimha Bhat (ID:765HLC94) 3.Shawn (ID:008BIPE5) 4. Aziz Tarek (ID:790RPKSA) 5. Zahrin (ID:028I4BZH)
  • 3. Awareness of the Current Situation Annual waste generated - 2.01 billion metric tonnes Expected to go up to 3.4 billion metric tonnes by 2050. Plastic, Paper & food waste contributes to 70% and more (Worldbank, 2017) Plastic are produced/discarded within the same year instead of recycled or returning to the economic market Steep growth in production/consumption and disposal have ended up contributing to higher waste internationally (Estimated 15–35% of household solid waste globally) (Diggle & Walker, 2022). Data shows 1950 to 2015 increased plastic waste. If the same trend if continues till 2050 we will reach an alarming level of Plastic pollution on the environment. Pollution from plastics is a global challenge and requires immediate attention with significant policy changes on the plastic industry (Ncube et al., 2021) 3
  • 4. Wastes are dumped in landfills destroying natural habitats for wildlife. The release of methane gas in such landfills has serious environmental concerns surrounding it. Discharges have a serious health impact on those who live and work around landfills. A study in New York found that there is a 12% increased risk of congenital malformations in children (Colorado, 2021) Overall waste mismanagement seriously threatens wildlife on land and at sea, global environmental health, and human livelihoods. It is evident that pollution created by plastic and waste has a serious impact on wildlife around the world (Diggle & Walker, 2022). Social Enviornmental Econimic Dumped waste impacts human health Negative impact, because of the pollution of land, rivers and oceans, Challenges on poor countries Impact current & future generation Climate change due to the release of greenhouse gases in the atmosphere More work/ resource to be spend to clean Possible danger of new deseases Water animals health issues to humans Pressure and new challenges to Govt. officials and organizations Impact of Poor Waset Management 4
  • 5. 1. Shifting to alternatives has economic development as positive but there are side effects of carbon emissions that effective management. There is a point for carbon emissions will increase first and then decrease after a specific point, so, longer term it benefits everyone. 2. Technology progress has an impact on economic development and can play a key role in the short and long term. 3. To promote such ideas, stringent environmental regulation will be needed for deep decarbonization. One alone cannot achieve this, but needs policymakers, government bodies, and institutions to come together. 4, By considering the policy effect, we obtain that the policies related to energy savings and emissions reduction can have a great impact on controlling carbon emissions. When there are effective policies, the impact of economic development on carbon emissions becomes much smaller. Additionally, the negative influence of other variables becomes less significant as pollution control strengthens (Oláh et al., 2018) What Next? 5
  • 6. Risks and Opportunities Risks and Opportunities of Alternative Food Packaging in the Global Nexus of Ecology, Social, and Economic Challenges
  • 7. Environmental • By utilizing discarded by-products and residues, valuable raw materials can be obtained for alternative packaging (Gaspar & Braga, 2023). • Agricultural waste, such as tomato waste, pumpkin waste, and fruit/vegetable peel, can be processed to yield polymers and proteins for edible packaging (Gaspar & Braga, 2023). Reduced Environmental Impact and Resource Conservation • Transition to a circular economy mindset encourages the use of agricultural and industrial waste for resource conservation (Cristofoli et al., 2023). • This shift creates opportunities for sustainable packaging solutions that focus on waste reduction, reutilization, and closed-loop systems (Cristofoli et al., 2023). Circular Economy and Closed-Loop Systems Figure 1: Circular Economy Model of Food Packaging Chain (Cristofoli et al., 2023) Opportunity Risk • Environmental conditions during processing and storage affect the barrier and transport properties of alternative packaging (Trajkovska Petkoska et al., 2021). • Alternative packaging contributes to sustainability but may not completely solve the problem of plastic waste pollution (Trajkovska Petkoska et al., 2021). Life Cycle Analysis and Carbon Footprint
  • 8. Social Engaging Consumers in Sustainability Initiatives Enhanced Brand Reputation and Customer Loyalty • McDonald's, Unilever, Nestlé, Kraft- Heinz, PepsiCo, and Coca-Cola have established action plans to enhance the sustainability of their packaging by 2025 and beyond (Boz et al., 2020). • These initiatives aim to improve brand reputation and foster customer loyalty through their commitment to sustainability (Boz et al., 2020). • Alternative packaging meets consumer demand for eco-friendly and sustainable products, addressing environmental concerns and regulatory pressures (Nair et al., 2023; Prakash & Mishra, 2023). • Companies can engage consumers in sustainability initiatives by offering waste-free and eco-friendly packaging solutions through alternative packaging (Nair et al., 2023). Figure 2: Research been carried out from 2012 – 2022 regarding alternative food packing (Asgher et al., 2020) Acceptance and Behavior Change Challenges Among Consumers Labor and Supply Chain Implications • The biodegradability of alternative packaging materials may impact their protective functions over time, necessitating investigation for stability and safety during storage (Prakash & Mishra, 2023). • Alternative packaging demands careful shipping due to its sensitivity to temperature changes (Nair et al., 2023). Risk Opportunity
  • 9. Economic Alternative packaging provides innovative uses and serves as an alternative to traditional packaging technologies (Prakash & Mishra, 2023). This opens opportunities for market differentiation and expanded possibilities in food packaging and protection (Prakash & Mishra, 2023). Innovation and Market Differentiation Alternative packaging extends product shelf life, minimizing costs related to spoilage and food waste (Nair et al., 2023). It acts as an oxygen barrier, delaying the ripening of fruits and vegetables and enhancing freshness, leading to improved operating costs for food manufacturers (Nair et al., 2023; Prakash & Mishra, 2023). . Cost-Saving Potential in the Long Term Opportunity Risk Companies often prioritize plastic collection and recycling over adopting sustainable packaging alternatives (Gaspar & Braga, 2023). Current production of alternative packaging is mostly on a costly laboratory scale compared to synthetic plastic films, requiring research for cost reduction and larger-scale commercial feasibility (Prakash & Mishra, 2023). Initial Investment and Cost- Effectiveness Alternative packaging may lack mechanical strength and barrier properties, limiting their suitability for packaging materials (Gaspar & Braga, 2023). The alternative packaging industry is still relatively small, with only a few companies involved in this area (Gaspar & Braga, 2023). Unclear benefits of alternative packaging may hinder consumer acceptance and understanding of its advantages (Trajkovska Petkoska et al., 2021). Market Competition and Demand Uncertainties Figure 3: Cost Different between Plastic packaging and Alternative Packaging(Deal, 2020)
  • 11. COMPLEXITY: Ecofriendly vs. function / cost • Consumer will not buy just for environmentally friendly if its too expensive or has worst function (Boaz et al, 2020, p. 10). Being misunderstood • If Companies don’t communicate their sustainability well, consumers will not be aware product’s sustainable (Boaz et al, 2020, p. 7). Eco-mindset for all • Make eco-mindset appeal to all demographics, e.g., likely women or affluent consumers purchases eco-label products and engage in recycling (Boaz et al, 2020, p. 13). Food safety • Not enough Toxicology data biodegradable materials for human consumption / interaction (Gaspar & Braga, 2023, p. 3). • No effective method so far to filter microscopic material (phthalates) that is hazardous (Ncube et al, 2020, p. 3). To eat or not to eat • Source bio-plastics from by products instead of raw materials, this is also to avoid having a conflict of use against (Guillard, 2018, p. 2) What complexities limit sustainability? Figure 7 Framework for consumer eco-friendly buying intention (Granato et al, 2022) Material : Conventional Plastic Format : Flexible Bag open / close mechanism : non-re-closable Color : Transparent Material : Biodegrable and compostable Format : Rigid box open / close mechanism : re-closable Color : Opaque Figure 8 Food Packaging compared (Granato et al, 2022) 11
  • 12. INTERCONNECTEDNESS How are the policies , businesses and consumers interconnected in pursuing alternate food packaging? Global iniative for sustainability • Increasing participation from businesses to promote their sustainability achievements (United Nations, 2023) Life cycle analysis • Life cycle analysis helps optimize food packaging to improve its shelf life thus reducing eventual food loss(Guillard et al ,2018, p. 6). Pro Eco thinking • Effluent consumers tend to seek out products that satisfy their belief system like sustainable food packaging (Boaz et al, 2020, p. 11). Sustainbility branding • Majority of shoppers did not look at sustainability logos even if they have sustainability as consideration (Boaz et al, 2020, p.22) • Brands that showcase their sustainability efforts( through fliers), got more awareness and lead to better sales (Boaz, 2020, p.22). Figure 3 % increase of companies publish sustainability report from 2020 to 2021 (United Nations ,2023) Figure 4 Example of Modified Atmosphere Packaging vs. conventional (Guillard et al ,2018) 12
  • 13. INTERDEPENDENCY: Eco-friendly economy • In Europe there are close to 20 million people in Bio-economy and 2.2 trillion € in revenue in 2014 (Hamed et al, 2021, p. 8). Expanded producter responsibility • With enforcement of extended producer responsibilities, companies must plan all aspects of their product, including planning on disposal (Ncube et al, 2021, p. 12). Dual purpose • Extract byproducts from the producing food into bio polymers. gives another alternative material for packaging while also disposing the by- products(Hamed at el, 2021, p. 22) Overcompensate • Else, consumer might overcompensate and completely neglect others e.g., excessive use of paper products because its recyclable (Boaz et al, 2020, p. 12). Sustainable mindset • Once a consumer can start a habit sustainable, it can cultivate other green activities (Boaz et al, 2020, p. 12) Figure 5 illustrates plastics in linear economy (Payparus, 2021) How the factors are dependent on each other to achieve sustainability? Figure 6 Cicular economy illustration using food by products (Guillard, 2018) 13
  • 14. Example Singapore Context : Of the 1125 participants surveyed, How many know about the eco-label? • Those aged 18-24 were least familiar with the label and more than half were unaware of what Green label was. • Overall close to 40% were not aware of the Green label was. (Tan, 2022) Figure 8 Examples of Eco-labels in Singapore (Tan, 2022) Table 1 Distribution by age on familiarity with Singapore GreenLabel, (Tan, 2022) Q: How familiar with Singapore green label, n=1125 Answer distributed by age (%) ALL 18-24 25-34 35-44 45-54 5 Quite / Very familiar 8.1 3.3 11.0 11.3 9.3 5 Not familiar / Have no seen this before 37.4 53.2 38.2 27.4 34.7 3 How much are they willing to pay ? • More than half were not willing to pay more than 10% coffee/tea • For all flour milk, it was most likely a consumer was willing to pay between 50%-80% more or not more than 10% (Tan, 2022) Figure 9 Illustration of how much more (%) willing to pay for Eco-Label (Tan, 2022) 7 . 9 6 . 1 7 . 9 5 . 5 14
  • 15. Evaluation of various stakeholders perspectives of alternative packaging business and building shared values. Fig 1 Source: Simon-Kucher & Partners; Global Sustainability study 2021 (N=10281). • The research has been conducted by 10,281 consumers globally and aware the importance of sustainability. • The research is based on sustainability topics which has been categorised into aspire, commit, prioritise & spend. • By the year 2032 the market share of sustainability packaging is projected to reach up to the size of USD $200 billions. • The year on year of market growth is estimated up to 8%. Fig 2 Source: www.precedenceresearch.com
  • 16. STAKEHOLDERS CONSUMERS SUPPLIERS • End user • Regular Shopper • Restaurant owners SUSTAINABILITY & ENVIRONMENT CORPORATE INVESTORS GOVERNMENTS • Legislation • Regulations • Associated agencies (NEA, FDA & etc) • Wealthy Individuals • Investment Companies • Distributors • Supply Chain • Vendors • Manufacturers • Research companies • Private companies • Government companies 16
  • 17. PERSPECTIVES Government Investors Corporate Suppliers Consumers • Needs to understand consumer perspective of what they want. • Be knowledgeable of consumers interest to tackle the environment issues. • Helping company to do better together with policy maker (Hao et al., 2019). • Companies with good green records can increase their revenue as the global market forecast fig 2 to growth rapidly. • Transforming company policy towards greener future. • Being a suitable supplier emphasizing in sustainability is • Guarantee to businesses management with green practices • Supplying raw materials or products they procured for business and consumers to be free from any environment issues. • Abiding to all or any standards set by businesses. • Incorporating green circular economy. • Need to make the necessary changes in the supply chain for better collaboration with businesses. • Placing robust and firm regulations. • Ensuring that business and innovators are among the key factors to conserve natural resource and protecting the environment (Higgins et al., 2018). • Assisting business to push for green initiatives with national green guidelines. • Giving out green incentives. • Promoting business branding adhering to green policies. • Emphasizing sustainable economy growth. 17 • Research in fig 1 shows an increase in consumers concerns • Impact from waste package product has on the environment. • Increase consumers behaviours changes to accepting green products. • Consumers shows more interest in purchasing alternatives package products to non eco friendly pacakges (Ketelsen et al., 2020). • Even though price would be higher. • Vital role to mitigate plastic waste problems (Rhein & Schmid, 2020). • Integral role supporting business to funds their innovation for better alternative packaging. • Funds injected can help innovators find necessary packaging ideas which in turn eliminating any environmental issues (Silva et al., 2021). • Creating opportunities to business by collaborate with research companies • Develop packaging platforms relying on renewable resources (Moustafa et al., 2019). • Recognize the positive value in investing eco companies.
  • 18. EVALUATION CONSUMERS SUPPLIERS CORPORATE INVESTORS GOVERNMENT RELEVANCE • Social responsibility • Unity for common cause • Eco friendly product choice. • Influencing in green market trend. • Conserving natural resource. • Meeting in demand for consumers and business. • Adhering to environmental requirements • Acknowledged the importance of green business operations. • Consumer demands for sustainable products. • Corporate social responsibility (CSR) • Access to fresh funds. • Seeking to invest in prospect green companies. • Confidence with green market growth. • Protecting the environment • Promoting renewable resources • Consumers protection. IMPACT • Increase in positive behavior. • Reducing waste. • Dispose waste properly • Consumer awareness. • Ensuring materials source is sustainable produce. • Partnering with business for green practices. • Adapting to long term business profitability. • Better waste management • Supporting in company transformation. • Driving for innovations. • Funds for new sustainable research study. • Regulating waste disposal management • Maintaining sustainable circular economy. • Promoting green initiatives. CHALLENGES • Prefer more information about packaging. • Better packaging design • Less varieties to select in the market • High demand for sustainable packing. • Big competitive green market. • Changing methods ways of doing things. • Aligning to meet business standards. • Demand for better product design. • Improving company branding. • Producing products for more affordable. • Updating with regulations. • Embracing green mindset. • Advocating companies to ensure compliance to green practices. • Immediate returns may not be possible due to long term commitment. • Resources to monitor data. • Convincing business to change to sustainable practices. • Maintaining green policy. • Cultural differences which can influence sustainability. 18
  • 19. Business Strategies For Food Packaging  Effective food packaging plays a crucial role in the success of any food business. The quality and freshness of products also serve as a powerful marketing tool to attract consumers. This requires careful product protection, sustainability, branding, and consumer convenience. The business strategy should consider complying with future sustainability requirements • Active packaging • Intelligent packaging • Bioactive packaging • Intelligent supply chain • Edible packaging. • Recycled packaging materials. Example of Biz Strategy to comply with further requirements for sustainability: • 5-year plan for 25% of petroleum plastic to Bio-base: • Harvest production waste from the process as feedstock for Bio-basses: • Start to Apply LCA (Life Cycle Analysis) on products to map out a sustainability roadmap (where we can reduce/replace: • Market / Promote sustainability gain for customer awareness/branding: • Lobby with goy for eco-label (stricter) for comp edge 19
  • 20. Packaging solutions in this category include the Triple Bottom Line (TBL) approach based on economic, social, and environmental impacts (Jain and Hudnurkar, 2022 It is also noted that sustainable packaging always comes with an environmental impact, therefore ‘more’ and ‘less’ sustainable packaging would be a more appropriate term (Boz et al., 2020 FOOD PACKAGING STRATEGY The following graph summarises the key issues to consider in the design and selection of sustainable food packaging strategy options. FOOD PACKAGING STRATEGY 20
  • 21. CIRCULAR ECONOMY Even though sustainability and circular economy have similar concerns, the terms have different focal points. Sustainability aims to integrate the three pillars in organisations by reducing material flows and unwanted outcomes from production and consumption processes. Circular economy, on the other hand, stretches the boundaries of environmental sustainability (Genovese et al., 2015), aiming to maximise the value of products and materials, and to minimise resource consumption. It also challenges the paradigm of the current (linear) business models (Genovese et al., 2015; Pieroni et al., 2019). The Ellen MacArthur Foundation (2013, p.7) defines circular economy as: 21
  • 22. Recyclable packaging is made of materials that can be re-introduced within the circle with the help of disposal, collection, sorting, and reprocessing with mechanical or chemical methods. Efficiency or economics are not included in this definition, nor if recycling is down-cycling. Muranko et al. (2021), Wang et al. (2021) Circular packaging is designed according to the principles of the circular economy (recycled content, reusability, design for disassembly, and recyclability) to preserve natural resources, optimize their use, and minimize the negative impact on the environment. Zero-waste packaging is specifically focused on the material flow, with no waste. However, often confused with zero landfill. In this case also, at end of life, the packages are reused, repaired, or redistributed within the system. Testa et al. (2020); Jäger and Piscicelli (2021); Song et al. (2015) RECYCLING 22
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