More Related Content Similar to Matt Mason - Keynote at nextMEDIA 2010 (17) More from AchillesMedia (20) Matt Mason - Keynote at nextMEDIA 201018. “Lax enforcement of the intellectual property laws was the primary engine of the economic miracle. The United States employed pirated know-how to industrialize” Doron S. Ben-Atar, Trade Secrets (Yale University Press, 2004) 39. THE THREE HABITS OF HIGHLY EFFECTIVE PIRATES LOOK FOR GAPS OUTSIDE THE MARKET CREATE A VEHICLE HARNESS THE POWER OF YOUR AUDIENCE 42. “IF YOU WANT TO STOP PIRACY, THE WAY TO STOP IT IS BY COMPETING WITH IT.” - STEVE JOBS 56. HOW DO YOU COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU 64. LET THEM COPY YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS 73. LET THEM COPY YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS - GENERATES DEMAND 79. HOW DO YOU COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU IF PIRATES ARE GIVING IT AWAY FOR FREE - SELL SOMETHING ELSE. 93. TV SHOW INTEGRATED ADS MERCH HULU / iTUNES PUBLISHING NBC.COM LICENSING