3. Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services Publishing --> participation content mgmt systems --> wikis directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication
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6. Web 2.0 Technology Techniques “ Services” RSS AJAX Atom XML REST PHP Flex Mashups Tagging Tag Clouds Folksonomy Blogging wikis Microformats Symantec Tagging Web 2.0 Sites
7. Web 2.0 mahdollistaa yhteisölliset palvelut People optimized Process optimized Information optimized Publish information Processes and transactions Connecting people Point Dynamic (Web 2.0) Integrated Web 2.0: Second generation of Internet-based services that let people collaborate and share information online in new ways—such as social networking, wikis, communication tools and social bookmarking
8. Web 2.0 palveluita It evolves around YOU Social Network Tags & Tag Cloud Folksonomy Tags & Tag Cloud Private & Public Shared Knowledge Collective Experiences Communities Experts to Publish Personal Profile Quick, Quick Publishing