2. Earrings Ltd. Analysis
• Sales revenues inconsistent due to seasonal
fluctuations
• Cash borrowed to pay for these seasonal
changes
3. What-If Scenarios
1. Sublease unused warehouse space for
$4000/month
2. Change ending inventory to 60% of next
quarter to even out seasonal fluctuations
3. Change advertising to be a variable expense
of 20% of next month to increase ROI
6. Hillyard Company Analysis
• Very weak bottom line numbers
• Office Supplies are not a growing market so
you must compete for market share
7. Scenario 1
• Go after B2B market
• Cut Advertising by $20,000/month ($52,000 to
$32,000
• Hire 2 full-time B2B salesmen at $4000/month
plus variable 5% sales commission
• Cut fixed costs while focusing on revenue
growth
8. Scenario 2
• Use Net 30 to entice early payments
• Revenue boost due to 1% collection fees on
Credit
• Estimated 50% pay cash and 50% pay Credit
9. Scenario 3
• Reduce borrowing costs by 50%
• Find bank/funding pool to give .5%/month
loans
• Fed rates are very low, and our budget
estimates show our default rate risk is very
low