Yolk-Ay Analysis presentation for the Business Foundation class

3. NEW LOCATION ANALYSIS
• Problem, Symptoms and causes?
Top 3 major immigrants are Indian, Pakistani and Bangladeshi
31%
69%
UAE POPULATION: 9,121,167
Citizens: 2,822,873 Immigrants: 6,298,294
6%
94%
DUBAI POPULATION:
2,600,000
Citizens: 168,029 Immigration: 2,446,675
19%
81%
ABU DHABI POPULATION:
2,650,000
Citizens: 507,479 Immigrants: 2,148,969

4. Strengths :
❖ New market, acquiring new customers
❖ Strategic location
❖ Low costs
Weaknesses :
❖ struggling in managing
Opportunities:
❖ New customers
❖ The activities and events in the capital city.
Threats:
❖ Not achieving a high quality.
❖ Profit margin and sales generation schemes
Time 2-3 Months
❖hiring the staff
❖Interior design construction process.
Total costs: 108,917.63 + 11,082.37 = $120,000
❖ $11,082.37
oAdditional equipment needed
oLabor costs
oOperation practice
❖$108,917.63
oproperty cost
SWOT ANALYSIS implementationIMPLEMENTATION

5. ASSUMPTIONS

6. 1.Dish hosts over 2000 events annually.
2.This is great because Dubai's record-breaking15.8
million internationaltravelers
3.That could spread your name worldwideand
everyone would start talking about Yolk AY
•
4. Dish can offer events at Burj Khalifa,
Dubai mall anywhere
5. “on yachts, in the desert, tiny store rooms, deserted islands
and rooftops. Test us!!!”
IMPLEMENTATION

7. According to FoodNewsFeed the average established
restaurant should spend roughly around 12 to 18 percent of
yearly revenue on marketing.
Through the investment of a marketing strategy we will
specifically target these aspects:
• Branding- Branding our logo into all of plates, napkins, cups, bags
and utensils.
• Social media- Creating a Yolk-Ay Facebook, Twitter, and
Instagram business account.
• Advertising- Advertising through Television commercials,
promotions, billboards, and hand out menus.
IMPLEMENTATION
• Based on the projected revenue for 2019 of
$6,500,000 we should be investing between
$780,000 and $1,170,000 annually on marketing
strategies.
• Tonic International is a reputable marketing firm
located out of the UAE that specializes in
branding, media, digital, and advertising who
can help promote our marketing strategies.

8. SWOT ANALYSIS IMPLEMENTATION
Material Needed Estimated Cost
Equipment $25,000
Truck (Not Including fuel
and repair)
$80,000
Permits, Licensing $500
Packaging $1,500
Misc. $2,500
Total $109,500 + weekly
operating cost
❖ Must find location to sell
❖ Hire new or divert current employees
❖ Estimated time: One Month
❖ Use proper "to-go" packaging

9. Food Truck (Recommended) Marketing
Catering New Location
Feasible:
Yes, expensive, but meets
demands of customers and
owner
Consequences:
New market gained (delivery
people, food festival goers)
Feasible: Achievable, but
will take time, affordable
Consequences: New
Market controlled by Dish
but eventually leads to big
payoffs
Feasible: Maybe, need new and properly trained
management.
Consequences:
Hitting new customers
Expand the brand
Losing quality
Feasible: Yes, quick to
attain as well.
Consequences: Builds
name, run risk of no new
customer acquisition, or
see effects of successful