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Streaming data allows for faster reactions and more profits by enabling real-time processing compared to typical batch analysis workflows. Prediction is more valuable than rule-based categorization and clustering because it allows for pattern discovery, adaptation to changing data, and "smart thinking". Spark Streaming is presented as a tool for building streaming architectures with ingestion, processing, and serving layers. A demo of card transaction analysis with real-time classification, fraud detection, and alert generation is shown.















