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DIGITAL AGE
INTHE
MARKETING
F e b r u a r y 2 4 - 2 7, 2 0 1 5
@
The digital revolution has created tremendous challenges for businesses
across the world. Since digitalization has signi...
BENEFITS
The programme offers deeper understanding of
digital perspective of traditional marketing concepts.
In this progr...
APPLICATION PROCESS
We encourage you to apply early because class size is
limited and enrollment is on a first come first ...
Managers responsible for the marketing / branding decisions
should definitely attend this programme. It provides a detaile...
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Are you ready for 'Marketing in digital age' ?

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Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment.

Join the conversation using #mDigitalAge on Twitter.

Published in: Education
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Are you ready for 'Marketing in digital age' ?

  1. 1. DIGITAL AGE INTHE MARKETING F e b r u a r y 2 4 - 2 7, 2 0 1 5
  2. 2. @ The digital revolution has created tremendous challenges for businesses across the world. Since digitalization has significantly increased the velocity of communication, companies face new challenges, including faster consumer decision making cycles, rapid diffusion of product innovation and need for effective vigilance of consumers’ opinion. The digital age demands a fresh approach towards all the core areas of marketing, such as digital-native consumers, segmentation, product development, promotion, pricing, going to the market and relationship building. Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment. This programme enhances participants’ understanding of the current and potential impact of the digital revolution on one’s industry. The participants will gain exposure to approaches and frameworks employed by successful players in the field and an enhanced ability to manage company’s transition to the digital age. Join the conversation using #mDigitalAge on Twitter. PROGRAMME FEE: PKR 80,000 RESIDENTIAL FEE: PKR 40,000
  3. 3. BENEFITS The programme offers deeper understanding of digital perspective of traditional marketing concepts. In this programme, you will; • Understand opportunities and threats emanating from the digital age • Review industry disruption due to digital trends and emerging business models • Recognise digital and marketing tactics for product development (crowd sourcing etc.) • Learn to devise new pricing and monetisation strategies for evolving products • Assess the value proposition of going to the market via digital, social and mobile channels • Understand the mechanics of social media and viral marketing • Learn to manage integrated digital platforms and channels • Understand and strategize for modern crises management in the digital age WHO SHOULD ATTEND The programme is beneficial for marketing, product and brand managers and for those managers in the organisation who have always felt the need to better understand the process of value creation through digital strategy development and implementation. Managers from FMCGs, TV & media, newspapers, financial services, marketing communication services and telecom would especially benefit from the programme. SPECIAL FEATURES • Digital Age Marketing experts from the industry will also share their viewpoint on how digitalization and connectivity has redefined marketing concepts and how the companies have incorporated these in their business models. • One of the key elements of the experiential approach of the programme is an integrated project. The objective of the project work is to familiarize the participants with the tools and techniques prevalent in social media and modern digital marketing. This rich and vivid experience will allow the participants to immediately employ the knowledge and learning gained from the programme in a practical way.
  4. 4. APPLICATION PROCESS We encourage you to apply early because class size is limited and enrollment is on a first come first served basis. To apply to the programme, participants are required to submit an online application form at our website: http://redc.lums.edu.pk/calendar.php If you require any assistance while applying online, please do not hesitate to contact us. Marketing Manager Rausing Executive Development Centre Lahore University of Management Sciences Tel: +92-35608243, 35608119 0r 35608333 Email: rec@lums.edu.pk PROGRAMME AND RESIDENTIAL FEE The programme fee of PKR 80,000 includes tuition cost, reading material, tea and lunch served during the programme. If you wish to avail accommodation at LUMS, there will be additional fee of PKR 40,000. It includes lodging, breakfasts and dinners for the duration of the programme. For information regarding our accommodation, discount and refund policies, please visit our website: http://redc.lums.edu.pk PAYMENT After screening, an acceptance letter along with an invoice will be sent to the participant/sponsoring authority. Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Seat in the programme may only be ensured after we receive the fee. Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Please mail the cheque to: Marketing Manager Rausing Executive Development Centre Lahore University of Management Sciences Opposite Sector “U”, DHA, Lahore Cantt. - 54792, Pakistan. Tel: +92-42-35608243, +92-42-35608119 & +92-42-35608333 * LUMS is a non profit organisation under section 2(36) of the Income Tax Ordinance 2001. Accordingly, under section 100C (2) (d), the Income of LUMS is not tax deductible/collectible. Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, University may refund registration fee and is not responsible for any other related charges/expenses including cancellation/change charges by airlines and travel agencies. In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time. PROGRAMME DIRECTOR Farrah Arif Assistant Professor, Marketing and Innovation PhD, University of Cambridge, Judge Business School Dr. Farrah was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. She has published research articles and cases in international journals including Journal of Business Research, Journal of Research for Consumers and Asian Case Research Journal. Dr. Farrah has been teaching in business schools (Pakistan and abroad) since 1999. Currently, she teaches Marketing Strategy, Consumer Behavior & Marketing Research, and New Product Development. She is actively involved in the executive education and has delivered executive programmes for MNCs and local companies including Telenor Pakistan, Packages Limited, Bulleh Shah Packaging Limited and Coffey International Limited. CO-PROGRAMME DIRECTOR Zain-ul-Abdin Khawaja Assistant Professor, Marketing and Communication PhD, Florida State University Dr. Zain has a PhD in New Media Communication from Florida State University as well as a Masters in Media Communication and an M.B.A. During his doctoral research Dr. Zain developed a language free patient communication methodology for physical therapy patients in the United States. The Natural User Interface based solution used the Microsoft Kinect 3d sensor to enhance observational learning in patients with significant improvement in patient results. He has also worked on a U.S. National Institutes of Health (NIH) grant developing training systems for clinicians, has had multiple papers accepted over the years at the annual U.S. Centers for Disease Control (CDC) conference, the International Communication Association conferences, the European Association for Health Communication conferences as well as top awards at the Annual U.S. DCHC conference. Dr. Zain currently sits on the advisory boards of 6 companies and has trained corporate organisations like Pepsi Thailand, Telenor, Fanta, Reflexion and several others. Dr. Zain’s current areas of research interests include development communication, health communication and social marketing. He is currently working with his research group to empirically test the efficacy of social health marketing campaigns in Pakistan and plans to map the effect of social media on the development of health information systems, information seeking behaviors on health topics and new media technology interventions for women’s health.
  5. 5. Managers responsible for the marketing / branding decisions should definitely attend this programme. It provides a detailed insight into the approach that should be adapted for a successful venture in digital marketing. Kashif Rehan – Ufone Pakistan http://redc.lums.edu.pk Rausing Executive Development Centre (REDC) Lahore University of Management Sciences Opposite Sector ‘U’, DHA, Lahore Cantt. 54792 - Pakistan Tel: +92-42-35608243, 35608119 & 35608333 Fax: +92-42-35722691 | Email: rec@lums.edu.pk /redc.execed /lumsredc/in/lumsredc

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