Avon Products Inc. was founded in 1886 as the California Perfume Company by David H. McConnell. It started by offering women the opportunity to sell beauty products directly to customers. Over time, Avon grew and expanded internationally. Some key events include opening the first international office in Canada in 1914, changing its name to Avon Products Inc. in 1939, and having its first television advertising in 1953. Today, Avon has a global presence and aims to be the beauty company most women turn to worldwide through its direct sales model. However, Avon has faced challenges in recent years including declining revenue, an aging customer base in North America, and increased competition.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
Avon faces both internal and external challenges that require strategic action. Internally, strengths include Avon's strong brand image and customer loyalty, but weaknesses include high advertising costs and lack of control over representatives. Externally, opportunities exist in emerging markets and online sales, but threats include intense competition and declining sales in North America. The document analyzes Avon's situation and formulates two grand strategies: 1) expand into international markets to leverage cultural adaptation strengths and emerging market opportunities, and 2) develop less expensive products for lower income customers to address weaknesses in product costs and threats from economic pressures. A quantitative strategic planning matrix scores each strategy based on how well strengths can be leveraged and weaknesses/threats can be mitigated.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
Formed in 1886 as the California Perfume Company, Avon evolved into the world's largest direct seller of beauty products. It has over 6.5 million representatives who sell Avon's portfolio of makeup, skincare, jewelry and other products to 300 million customers annually. Avon utilizes a direct selling model conducted primarily by women representatives and has annual global sales of over $10 billion. It focuses on women's fulfillment and empowerment through its business activities and the philanthropic work of the Avon Foundation.
Avon Products is the world's largest direct seller of cosmetics and beauty products. It was founded in 1886 and pioneered the door-to-door direct sales model. Avon expanded globally throughout the 20th century but began facing challenges in the late 1970s as women entered the workforce. In the late 1990s and 2000s, Avon pursued business diversification and restructuring to boost revenues and transition to new sales models like e-commerce. The document provides an overview of Avon's history, financial performance, strengths, weaknesses, opportunities, threats, and recommendations for the company's strategy going forward.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.
Key Findings
External Environment ? Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
Marks and Spencer competitive strategy ? They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
Marks and Spencer Product market strategy ? Currently the company is moving from a ?Market Penetration? Strategy to a ?Market Development? Strategy
SPACE analysis ? The strategic position of Marks & Spencer is found to be moderately aggressive.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
Avon faces both internal and external challenges that require strategic action. Internally, strengths include Avon's strong brand image and customer loyalty, but weaknesses include high advertising costs and lack of control over representatives. Externally, opportunities exist in emerging markets and online sales, but threats include intense competition and declining sales in North America. The document analyzes Avon's situation and formulates two grand strategies: 1) expand into international markets to leverage cultural adaptation strengths and emerging market opportunities, and 2) develop less expensive products for lower income customers to address weaknesses in product costs and threats from economic pressures. A quantitative strategic planning matrix scores each strategy based on how well strengths can be leveraged and weaknesses/threats can be mitigated.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
Formed in 1886 as the California Perfume Company, Avon evolved into the world's largest direct seller of beauty products. It has over 6.5 million representatives who sell Avon's portfolio of makeup, skincare, jewelry and other products to 300 million customers annually. Avon utilizes a direct selling model conducted primarily by women representatives and has annual global sales of over $10 billion. It focuses on women's fulfillment and empowerment through its business activities and the philanthropic work of the Avon Foundation.
Avon Products is the world's largest direct seller of cosmetics and beauty products. It was founded in 1886 and pioneered the door-to-door direct sales model. Avon expanded globally throughout the 20th century but began facing challenges in the late 1970s as women entered the workforce. In the late 1990s and 2000s, Avon pursued business diversification and restructuring to boost revenues and transition to new sales models like e-commerce. The document provides an overview of Avon's history, financial performance, strengths, weaknesses, opportunities, threats, and recommendations for the company's strategy going forward.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.
Key Findings
External Environment ? Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
Marks and Spencer competitive strategy ? They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
Marks and Spencer Product market strategy ? Currently the company is moving from a ?Market Penetration? Strategy to a ?Market Development? Strategy
SPACE analysis ? The strategic position of Marks & Spencer is found to be moderately aggressive.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
International Business Strategy_AVON_PresentHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Luscious Cosmetics is an independent beauty brand created for makeup lovers across the world. Luscious Cosmetics product range features exciting, cruelty-free, and vegan products with innovative formulas and glamorous packaging that stand out with exceptionally gorgeous color results. As an Asian-origin brand, Luscious Cosmetics formulate products to survive hot and humid climates, which is a feature loved by fans in all regions of the world. Founded in 2007 by a makeup buff, Luscious Cosmetics has gained a loyal following among celebrities, makeup artists and beauty addicts alike, attaining the status of one of the fastest growing beauty brands in the world. New and dynamic product launches keeps Luscious Cosmetics on the cutting-edge of the beauty industry, but always with an affordable price tag. Luscious Cosmetics develop each product with a lot of hard work and passion to be as user-friendly as possible, but with professional-grade results. With a range of luxurious, yet affordable, products ranging from makeup essentials to specific solutions, Luscious Cosmetics believe “Your beauty should be expressed as subtly or dramatically as you want”. At Luscious there are no rules and no limits to create your own signature look to express yourself.
L'Oreal is the world's largest cosmetics company headquartered in France. It has developed activities in cosmetics concentrating on hair color, skin care, sun protection, makeup, perfumes and hair care. L'Oreal is also active in research fields like dermatology, toxicology, and tissue engineering. It has a presence in over 130 countries across five continents and owns brands like L'Oreal Paris, Garnier, Maybelline, Lancome, and Biotherm. L'Oreal aims to help men and women around the world realize their aspirations of beauty through innovative products.
The document discusses a brand management final project presentation for OPI Nail Polish. It includes an overview of OPI as a family-owned company founded in 1981, a SWOT analysis, target markets of adults and teens interested in fashion and health, distribution through salons and retailers, trends in nail polish usage, potential marketing strategies like co-branding and cause marketing, and proposed campaigns like seasonal collections and bottle recycling programs. Market measurement metrics for Q4 2011 are also mentioned.
Avon was referred to as the "Graying Goliath" when Jung took over as CEO due to its 114 year existence, aging customer base, outdated products, frumpy image, traditional direct sales model, and massive global sales force. Jung implemented a turnaround strategy that included cutting unpopular products, introducing new lines, venturing into internet and retail sales, strengthening the direct sales force, expanding into new markets, restructuring supply chain operations, and overhauling Avon's image to appear more modern. Moving into internet and retail sales was beneficial for reaching new customers, though balancing these new channels with traditional practices was important. Avon targets three need-based customer segments - homemakers, career women, and teenagers - which
L'Oreal has evolved into the world's largest beauty company through strategic acquisitions of local brands across 140 countries. It invests heavily in R&D through 14 research centers to innovate products that meet diverse beauty needs globally. L'Oreal's success comes from understanding that beauty varies locally and launching products like Maybelline Wonder Curl mascara tailored to regional preferences discovered through market research.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Microsoft was founded in 1975 and has grown to become a leading technology company. It dominates the personal computer operating system market with Windows. In recent years, Microsoft has expanded beyond software to develop services like Azure and devices including the Xbox and Surface tablet. The company's vision is to help individuals and businesses realize their full potential. While Microsoft has strong brand recognition and cash reserves, it faces threats from competitors in mobile and cloud computing. It aims to strengthen its position through strategic acquisitions and expanding into new markets.
The L'Oreal Presentation, AVPatel, MBA, Fall 2012Anika Patel
The document outlines Anika Patel's presentation on L'Oreal. The presentation includes an internal and external assessment of L'Oreal, covering topics such as financial ratios, organizational structure, market positioning, marketing strategy, and SWOT analysis. It also provides recommendations for strategy implementation.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Avon is the world's largest direct seller of cosmetics and operates in over 100 countries. It uses a multi-level marketing model where independent sales representatives sell Avon products door-to-door or to friends. In 1998, China banned direct selling, forcing Avon to exit the market. Options for Avon included using manufacturing facilities in other Asian countries or pursuing e-commerce, but moving to traditional retail would significantly impact its direct selling marketing strategy. To succeed in China going forward, Avon will need an innovative new marketing approach and organizational changes to adapt to traditional retail distribution.
L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.
The document discusses alternatives for addressing obsolescence issues at Avon. It analyzes 3 alternatives: 1) implementing an inventory control system, 2) focusing on best-selling products and cutting obsolete products, and 3) remodelling obsolete products. The recommendation is to focus on best-selling products that provide higher returns and cut production of obsolete products, while attempting to recover costs of obsolete inventory through discounts or incentives. Implementing this alternative along with proper monitoring is concluded to best address Avon's obsolescence problem.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
International Business Strategy_AVON_PresentHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Luscious Cosmetics is an independent beauty brand created for makeup lovers across the world. Luscious Cosmetics product range features exciting, cruelty-free, and vegan products with innovative formulas and glamorous packaging that stand out with exceptionally gorgeous color results. As an Asian-origin brand, Luscious Cosmetics formulate products to survive hot and humid climates, which is a feature loved by fans in all regions of the world. Founded in 2007 by a makeup buff, Luscious Cosmetics has gained a loyal following among celebrities, makeup artists and beauty addicts alike, attaining the status of one of the fastest growing beauty brands in the world. New and dynamic product launches keeps Luscious Cosmetics on the cutting-edge of the beauty industry, but always with an affordable price tag. Luscious Cosmetics develop each product with a lot of hard work and passion to be as user-friendly as possible, but with professional-grade results. With a range of luxurious, yet affordable, products ranging from makeup essentials to specific solutions, Luscious Cosmetics believe “Your beauty should be expressed as subtly or dramatically as you want”. At Luscious there are no rules and no limits to create your own signature look to express yourself.
L'Oreal is the world's largest cosmetics company headquartered in France. It has developed activities in cosmetics concentrating on hair color, skin care, sun protection, makeup, perfumes and hair care. L'Oreal is also active in research fields like dermatology, toxicology, and tissue engineering. It has a presence in over 130 countries across five continents and owns brands like L'Oreal Paris, Garnier, Maybelline, Lancome, and Biotherm. L'Oreal aims to help men and women around the world realize their aspirations of beauty through innovative products.
The document discusses a brand management final project presentation for OPI Nail Polish. It includes an overview of OPI as a family-owned company founded in 1981, a SWOT analysis, target markets of adults and teens interested in fashion and health, distribution through salons and retailers, trends in nail polish usage, potential marketing strategies like co-branding and cause marketing, and proposed campaigns like seasonal collections and bottle recycling programs. Market measurement metrics for Q4 2011 are also mentioned.
Avon was referred to as the "Graying Goliath" when Jung took over as CEO due to its 114 year existence, aging customer base, outdated products, frumpy image, traditional direct sales model, and massive global sales force. Jung implemented a turnaround strategy that included cutting unpopular products, introducing new lines, venturing into internet and retail sales, strengthening the direct sales force, expanding into new markets, restructuring supply chain operations, and overhauling Avon's image to appear more modern. Moving into internet and retail sales was beneficial for reaching new customers, though balancing these new channels with traditional practices was important. Avon targets three need-based customer segments - homemakers, career women, and teenagers - which
L'Oreal has evolved into the world's largest beauty company through strategic acquisitions of local brands across 140 countries. It invests heavily in R&D through 14 research centers to innovate products that meet diverse beauty needs globally. L'Oreal's success comes from understanding that beauty varies locally and launching products like Maybelline Wonder Curl mascara tailored to regional preferences discovered through market research.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Microsoft was founded in 1975 and has grown to become a leading technology company. It dominates the personal computer operating system market with Windows. In recent years, Microsoft has expanded beyond software to develop services like Azure and devices including the Xbox and Surface tablet. The company's vision is to help individuals and businesses realize their full potential. While Microsoft has strong brand recognition and cash reserves, it faces threats from competitors in mobile and cloud computing. It aims to strengthen its position through strategic acquisitions and expanding into new markets.
The L'Oreal Presentation, AVPatel, MBA, Fall 2012Anika Patel
The document outlines Anika Patel's presentation on L'Oreal. The presentation includes an internal and external assessment of L'Oreal, covering topics such as financial ratios, organizational structure, market positioning, marketing strategy, and SWOT analysis. It also provides recommendations for strategy implementation.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Avon is the world's largest direct seller of cosmetics and operates in over 100 countries. It uses a multi-level marketing model where independent sales representatives sell Avon products door-to-door or to friends. In 1998, China banned direct selling, forcing Avon to exit the market. Options for Avon included using manufacturing facilities in other Asian countries or pursuing e-commerce, but moving to traditional retail would significantly impact its direct selling marketing strategy. To succeed in China going forward, Avon will need an innovative new marketing approach and organizational changes to adapt to traditional retail distribution.
L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.
The document discusses alternatives for addressing obsolescence issues at Avon. It analyzes 3 alternatives: 1) implementing an inventory control system, 2) focusing on best-selling products and cutting obsolete products, and 3) remodelling obsolete products. The recommendation is to focus on best-selling products that provide higher returns and cut production of obsolete products, while attempting to recover costs of obsolete inventory through discounts or incentives. Implementing this alternative along with proper monitoring is concluded to best address Avon's obsolescence problem.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
SDCsrl ha pensato di mettere a Tua disposizione il Proprio Responsabile Comunicazione per l'Italia, il Dott. Valerio Leonardi, che gode di un'esperienza internazionale nel settore, a supporto di questa operazione.
This document discusses harnessing global visual content to tell marketing stories around the world. It recommends determining the story to tell based on global consumers and creating compelling visual content that can be distributed across platforms. The content should be a mix of lifestyle/beauty information and promotions, with the goal of increasing brand awareness, consideration, engagement and purchases. Platform-specific content examples are provided, along with tips on creating a global content strategy to reach key performance indicators.
O documento descreve a posição da Avon com três pilares: beleza, autonomia das mulheres e envolvimento social. Sua visão é entender e satisfazer as necessidades das mulheres com produtos, serviços e auto-realização. A empresa tem registrado queda nas vendas globais e prejuízo no último ano.
A Avon foi fundada em 1886 por David McConnell vendendo livros de porta em porta. Os perfumes que eram dados como brindes tiveram mais sucesso, dando origem ao sistema de vendas diretas da Avon. A empresa passou a se expandir pelo mundo com a chegada das primeiras revendedoras.
O documento discute a campanha de marketing da Avon para o Dia das Mães, incluindo a venda de kits e estojos com parte da renda revertida para instituições de caridade, o lançamento de uma linha de camisetas feitas de garrafas PET recicladas em parceria com outra marca, e a oferta de enviar mensagens musicais de presente por e-mail.
História e dados sobre marca O boticário - Elierson CarriasElierson Carrias
O documento descreve a história e evolução da empresa O Boticário ao longo de décadas, desde sua fundação em 1977 até 2014. Apresenta principais produtos lançados, expansão da rede de franquias, prêmios recebidos e posicionamento da marca como líder do mercado brasileiro de perfumaria.
Apresentação trabalho Posicionamento de marca e Branding - AvonLeticia Hilario
Este documento resume a história da empresa Avon, fundada em 1886, que atua em 112 países. Ele descreve a filosofia, visão, missão e valores da empresa, focada em empoderar economicamente as mulheres através da venda direta de produtos de beleza. O documento também propõe o reposicionamento da linha de produtos Planet Spa da Avon, direcionando-a a um público de maior poder aquisitivo em busca de tratamentos de qualidade para o corpo e pele.
O Boticário é uma empresa brasileira de cosméticos criada nos anos 70 que oferece mais de 600 produtos. Em 2011, a empresa apresentou uma nova identidade visual criada após pesquisas com consumidoras, buscando acompanhar a evolução do público feminino. A nova logo ganhou sofisticação, modernidade e feminilidade através do uso de uma fonte moderna e do floral na letra B, sendo aprovada pelo público.
O documento resume a história da O Boticário, desde sua fundação como uma pequena farmácia em 1977 até se tornar a maior rede de franquias de perfumaria e cosméticos do mundo, com mais de 3.000 lojas em 10 países. Ele destaca marcos como o lançamento do primeiro perfume em 1979, a abertura da primeira franquia em 1980 e o alcance de 500 lojas em 1985, além da internacionalização da marca em 1986 e do lançamento de novos produtos ao longo dos anos.
This document discusses the history and business model of Avon Products. It was founded in 1886 and became the world's largest seller of beauty products. Avon utilizes a direct sales model with over 2.8 million independent sales representatives worldwide. The document analyzes Avon's challenges in strengthening its brand image, leveraging into new markets, and accelerating growth. It also examines Avon's sales process, marketing strategies, and the debate around utilizing their website for both business-to-consumer (B2C) and business-to-business (B2B) relationships. The recommendations are for Avon to use the B2B path to ease online ordering for representatives while also employing the B2C path, as 18% of customers buy directly
Marketing: introdução ao posicionamento de marcaBruno Quirino
O documento discute conceitos de proposição de valor, posicionamento e preço. Proposição de valor é a experiência total prometida pelo produto, baseada em seu funcionamento e confiabilidade. Posicionamento é como a empresa ocupa um lugar distinto na mente dos clientes por meio de sua oferta e imagem. Preço deve levar em conta fatores econômicos e psicológicos para oferecer a melhor relação custo-benefício.
La visión de Avon es ser la empresa que mejor comprende y satisface las necesidades de las mujeres a nivel global. Su misión es ser líder mundial en belleza, la primera opción de compra de las mujeres, la principal compañía de venta directa, la mejor empresa para trabajar y la mayor fundación para las mujeres. Avon opera en 139 países y vende más de $5.7 mil millones anuales a través de su red de 5 millones de representantes de ventas.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
Este documento fornece um resumo da análise estratégica de uma empresa de cosméticos chamada Natura. Apresenta seu perfil, linha de produtos, missão, visão e objetivos. Faz uma análise externa do setor e do ambiente e uma análise interna de seus recursos e capacidades. O documento conclui com implicações estratégicas para a empresa se basear em seus pontos fortes como credibilidade, relacionamento e inovação.
O documento apresenta uma análise da presença digital da Natura comparada a concorrentes, com o objetivo de traçar estratégias para melhorar os canais online. A análise inclui auditoria das redes sociais, site e conteúdo dos concorrentes, definindo objetivos e plano de ações digitais.
Colgate-Palmolive is a $15.5 billion global consumer products company founded in 1806. It markets oral care, personal care, home care and pet nutrition products in over 200 countries worldwide. In 2019, oral care accounted for 46% of sales, personal care 20%, home care 18% and pet nutrition 16%. While sales grew 1% to $15.7 billion in 2019, net income was flat at $2.4 billion due to a 4% decline in operating profit. The company paid a 3% higher dividend of $1.71 per share in 2019.
PepsiCo is a global food and beverage company headquartered in Purchase, New York. It has three core businesses: soft drinks, snack foods, and restaurants. In 2008, PepsiCo reported $43 billion in revenue and employed 198,000 people worldwide. It has a portfolio of brands like Pepsi, Fritos, Gatorade, and Quaker Foods. PepsiCo's mission is to produce financial returns for investors while providing opportunities for employees and communities.
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
Procter & Gamble is the world's largest consumer goods company, known for brands like Always, Braun, Bounty, Charmin, Crest, Downy, Febreze, Gillette, Olay, Pampers, Pantene, Tide, and Wella. The document analyzes P&G's business in 2011 through external and internal audits, strategic frameworks like BCG matrix and IE matrix, and recommends strategies like increasing investments in R&D, targeting male consumers through celebrity endorsements, and focusing marketing of established brands on their brand recognition. The analyses aim to help P&G accelerate growth, especially in emerging markets
Eddie Bauer has experienced many ownership changes and strategic shifts since its founding in 1920. It filed for Chapter 11 bankruptcy in 2009. While known for its outdoor clothing, it struggled with frequent changes to its merchandising strategy that alienated core customers. Currently, it aims to revamp its image as rugged outdoor wear and regain customer trust through a return to basics.
- Sales data from 2008-2009 showed significant growth, with 2009 dollar sales 194% of 2008 and case volume 178% of 2008. Online sales from 2008-2009 also increased substantially.
- The 2010 sales projections forecast continued growth, with total case volume projected to be over 22,000 cases and total sales projected to be over $2.6 million, up from 12494 cases and $1.22 million in 2009.
- The company planned to expand into 21 new states in 2010 and projected incremental sales of over 7,700 cases from the new market expansion.
The document provides an overview of resources and services available through the U.S. Commercial Service to help American businesses export their goods and services globally. It outlines the economic benefits of exporting, top U.S. trading partners and export sectors, and free trade agreements. The U.S. Commercial Service offers market research, trade events, assistance finding international partners, and consulting services to help companies expand into new export markets.
The Private Equity Play by Mike LorelliMike Lorelli
The Private Equity Play is a comprehensive overview on how the private equity model works: what’s in it for the Limited Partners, the private equity firm, and portfolio company management. You don’t need to be on the buy side or sell side of the private equity equation to find this presentation of value and interest. It will broaden everyone’s understanding of this major component of the capital markets.
This document provides an outline for a strategic audit of Estée Lauder Companies, Inc. It begins with an introduction that lists the company's production divisions and key facts. It then lists the company's achievements and competitors. The document discusses the company's vision and mission statements and compares them to a competitor. It provides an internal assessment of the company's strengths, weaknesses, business model, and financial ratios. It analyzes the company's organizational structure and provides recommendations to improve it. The document aims to conduct a thorough strategic audit of Estée Lauder.
Yoli is currently in VIP only PRELAUNCH and I'm one of the few "hand selected" members that are helping to launch this new company ... and you can join me at the very beginning of this great network marketing adventure!
Colgate-Palmolive Company is an American company founded in 1806 that produces household and personal care products. It is a leading producer of oral care products like toothpaste and toothbrushes, with over 30% of the global toothpaste market. The company operates in over 200 countries and regions and has over 36,000 employees. Its competitors include Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate-Palmolive Company is an American company founded in 1806 that produces and distributes household and personal care products worldwide. It has a portfolio of oral care brands like Colgate toothpaste and Palmolive soaps. The company generates over $15 billion in annual revenue and has over 36,000 employees. Colgate is a leader in the oral care market with a 33% global share and continues to focus on innovation and expanding into emerging markets. Its main competitors are Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate-Palmolive Company is an American company focused on producing and distributing household products like soaps, detergents, and oral hygiene products. It was founded in 1806 and is headquartered in New York City. Colgate has a 51% market share in toothpaste and holds the number one spot for most trusted brand in India from 2003-2007. The presentation discusses Colgate's business, history, products, competitors, and future strategies around its 4P's.
Vietnam has experienced strong economic growth in recent years, though growth slowed in 2015 due to drought. The beauty and personal care market is dominated by imported brands from Korea, Europe, Japan, and other countries. Key trends include growing demand for natural products, the rise of men's grooming, and increasing online sales and social media marketing. Challenges for foreign brands include price sensitivity, competition from unauthorized imports, and lack of brand recognition for some countries like Israel. Potential opportunities lie in natural/organic products, skin care for problems like acne or aging, and whitening products.
The document provides a financial analysis of PepsiCo and Coca-Cola from 2009-2008. It includes a brief overview of each company, followed by vertical and horizontal analyses of their balance sheets and income statements. Key financial ratios are also calculated to examine trends. The vertical analysis shows each line item on the balance sheet and income statement as a percentage of the total. The horizontal analysis compares line items from 2009 to 2008 to see changes over time.
Strategic ManagementFinal Case StudyAndrea BarilAs.docxsusanschei
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
Strategic ManagementFinal Case StudyAndrea BarilAs.docxrjoseph5
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
2. How Avon Got Their Start..
• Founder David H. McConnell
• Avon started in the late 1800’s but was
originally called the California Perfume
Company.
• McConnel was the first to offer women the
opportunity to sell his products.
• He wanted to give women the opportunity to
be their own boss.
3. Timeline
1886 California Perfume Company founded in New
York City
First Avon sales representative- now known as the
direct-selling method
First product produced called the Little Dot Perfume
Set included five fragrances
1896 First Catalog issued
1897 First laboratory built- Suffern, NY
1905 First print ads published in Good
Housekeeping Magazine
First color catalog
1914 First international office opened in Montreal,
Canada.
1937 David H. McConnell died and David H.
McConnell, Jr was named head of chairman
1939 Name changed to Avon Products, Inc
1944 W. Van Alan Clark became the new company chairman
1953 First television advertising launched
1964 Avon listed on New York Stock Exchange
1967 W. Hicklin became the company chairman
1971 Profitable Jewelry line started
1972 First time sales top $ 1 billion
1979 Purchased Tiffany & Company
1984Sold Tiffany & Company
1986 Avon celebrates its centennial
1989 First major cosmetics manufacturer to announce end to animal
testing
1991 Avon becomes the first beauty company to bring the alpha
hydroxy technology
1992 Avon U.K. launches the company’s first women’s health care
initiative to raise funds and
Awareness for breast cancer.
4. Timeline Cont.
1993 Avon launches its first women’s health care initiative program in the U.S. with the “Breast Cancer Awareness Crusade”
1999 First ever global advertising campaign themed ‘Let’s talk’
1999 Andrea Jung becomes the first female CEO of Avon
2000 Avon signs tennis greats, Venus and Serena Williams, to be the company’s first global celebrity spokespersons to promote Avon
2004 Avon launches its first-ever Men’s Catalog, called M
Avon foundation launches new domestic violence program, Speak Out Against domestic Violence with celebrity spokesperson Salma Hayek
2005 Avon is the first company to be selected by the Chinese government to test direct selling
The first fragrance in the newly-launched Today. Tomorrow. Always trilogy wins a FiFi Award
2006 Avon forms creative partnership with celebrity makeup artist Jillian Dempsey
2008 Sales hit the $10 billion milestone
2012 Avon reported the number of North American reps fell 8%
2014 Avon announced that they are eliminating the hazardous and toxic chemical triclosan
5. Mission and Vision Statement
◦ Mission Statement: “We will build a unique portfolio of Beauty and
related brands, striving to surpass our competitors in quality,
innovation, and value, and evaluation our image to become the Beauty
Company most women turn to worldwide”
◦ Vision Statement: “To be the company that best understands and
satisfies the product, service, and self-fulfillment needs of women-
globally”
6. Strategy
◦ Avon has values and principles that they follow as a company
◦ Values: “B-I-R-T-H”
◦ Principles: provide, serve, render, give, share, meet, and
maintain
◦ Avon is also strategic within their operations
7. Operating
◦ Avon has company owned facilities and their party manufacturers
◦ Avon commits the same universal standard of quality and safety to all of their
products regardless of where they are manufactured or marketed, ensuring that
customers worldwide are receiving the same product quality, efficacy, and safety
◦ Supplier Code of Conduct
◦ Green Buildings, water conservation, distribution, emissions reduction, and energy
conservation
◦ No animal testing
◦ “Avon Paper Promise” and “Avon Palm Oil Promise”
◦ Packaging, recycling, and waste reduction
10. Period Ending Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Total Revenue 6,160,500 7,648,000 8,496,800
Cost of Revenue 2,445,400 3,006,900 3,172,800
Gross Profit 3,715,100 4,641,100 5,324,000
Operating Expenses
Research Development - - -
Selling General and Administrative 3,543,200 4,206,800 4,742,100
Non Recurring 6,900 - 42,100
Others - - -
Total Operating Expenses - - -
Operating Income or Loss 165,000 434,300 539,800
Income from Continuing Operations
Total Other Income/Expenses Net (21,800) (124,700) (144,000)
Earnings Before Interest And Taxes 143,200 309,600 395,800
Interest Expense 120,500 108,800 117,900
Income Before Tax 22,700 200,800 277,900
Income Tax Expense 819,200 545,300 210,400
Minority Interest (3,300) (3,700) (4,500)
Net Income From Continuing Ops (796,500) (344,500) 67,500
Non-recurring Events
Discontinued Operations (349,100) (40,400) (119,400)
Extraordinary Items - - -
Effect Of Accounting Changes - - -
Other Items - - -
Net Income (1,148,900) (388,600) (56,400)
Preferred Stock And Other Adjustments - - -
Net Income Applicable To Common Shares (1,148,900) (388,600) (56,400)
B
a
l
a
n
c
e
S
h
e
e
t
11. Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Assets
Current Assets
Cash And Cash Equivalents 686,900 1,107,900 1,107,900
Short Term Investments - - -
Net Receivables 443,000 515,600 676,300
Inventory 624,000 707,700 967,700
Other Current Assets 587,200 904,800 689,300
Total Current Assets 2,341,100 3,064,500 3,441,200
Long Term Investments - - -
Property Plant and Equipment 766,900 1,036,800 1,393,300
Goodwill 92,300 249,300 282,500
Intangible Assets - - -
Accumulated Amortization - - -
Other Assets 679,200 1,246,200 1,375,300
Deferred Long Term Asset
Charges
- - -
A
S
S
E
T
S
12. Liabilities
Current Liabilities
Accounts Payable 1,550,200 1,717,900 2,052,500
Short/Current Long
Term Debt
55,200 121,700 188,000
Other Current Liabilities 589,700 307,600 -
Total Current Liabilities 2,195,100 2,147,200 2,240,500
Long Term Debt 2,159,600 2,428,700 2,532,700
Other Liabilities 581,200 715,600 591,600
Deferred Long Term
Liability Charges
- - -
Minority Interest 13,900 15,500 17,400
Negative Goodwill - - -
Total Liabilities 4,949,800 5,307,000 5,382,200
L
I
A
B
I
L
I
T
I
E
S
13. Stockholders' Equity
Misc Stocks Options Warrants - - -
Redeemable Preferred Stock - - -
Preferred Stock - - -
Common Stock 187,900 187,600 189,400
Retained Earnings 2,448,100 3,702,900 4,196,700
Treasury Stock 4,594,100 (4,591,000) (4,581,200)
Capital Surplus 2,254,000 2,207,900 2,175,600
Other Stockholder Equity 1,366,200 (1,217,600) (870,400)
Total Stockholder Equity (1,070,300) 289,800 1,110,100
Net Tangible Assets (1,162,600) 40,500 827,600
S
T
O
C
K
H
O
L
D
E
R’
S
E
Q
U
I
T
Y
18. SWOT Analysis
Strengths
Strong Brand Image
Leading Position Gives Power to
Attract New Customers
Popular Online Market
Large Employment Base
Pro-Environment
No Animal Testing
Multiple Retail Channels
Weaknesses
Decreasing Revenue Growth
Lack of Retail Stores
Declining Operating Margins
Advertising Cost
Declining North American
Operations
Low Market Share Compared to
Bigger Brands
Outdated Technology
Poor Marketing
Customer Service Issues
Opportunities
Identify Brand Development
Overseas
Increase Upon Social Media
Increase E-Commerce
Going Green
Geographic Growth
Socially Conscious
Threats
Easily Substituted
Currency Fluctuation
Competition
Dependence on Third Party
Supplier
Government Regulations
Dependent on Others Needs
19. IFE
Strength Weights Rating Weighted Score
Strong Brand Image 0.12 4 .48
Leading position gives power to
attract new customers.
0.04 3 .12
Popular online market 0.06 3 .18
Large employment base 0.1 4 .4
Pro- environment 0.04 3 .12
No animal testing 0.04 3 .12
Multiple retail channels 0.06 3 .18
Weaknesses
Decreasing Revenue Growth .08 2 .16
Lack of Retail Stores .06 1 .06
Declining operating margins 0.04 1 .04
Advertising cost 0.06 2 .12
Declining North American
operations
0.06 2 .12
Low market share compared to
bigger brands
0.06 1 .06
Outdated Technology 0.06 1 .06
Poor Marketing 0.08 1 .08
Customer Service Issues 0.06 2 .12
Total
1 2.40
20. EFE
Opportunities Weights Rating Weighted
Score
Identify brand development
overseas
0.1 4 .4
Increase upon social media 0.12 3 .36
Increase E- Commerce 0.06 3 .18
Going green 0.06 4 .24
Geographic growth 0.12 2 .24
Socially conscious 0.08 3 .24
Threats
Easily substituted .1 2 .2
Currency fluctuation 0.06 1 .06
Competition .1 2 .2
Dependence on third party
supplier
0.08 2 .16
Government Regulations 0.08 3 .24
Dependent on others needs 0.04 2 .08
Total 1 2.60
21. TOWS
Matrix
Strengths:
1. Strong Brand Image
2. Leading Position Gives Power to Attract New
Customers
3. Popular Online Market
4. Large Employment Base
5. Pro-Environment
6. No Animal Testing
7. Multiple Retail Channels
Weaknesses:
1. Decreasing Revenue Growth
2. Lack of Retail Stores
3. Declining Operating Margins
4. Advertising Cost
5. Declining North American Operations
6. Low Market Share Compared to Bigger Brands
7. Outdated Technology
8. Poor Marketing
9. Customer Service Issues
Opportunities:
1. Identify Brand Development Overseas
2. Increase Upon Social Media
3. Increase E-Commerce
4. Going Green
5. Geographic Growth
6. Socially Conscious
1. Maintain and enhance environmental
awareness. (S5,O5)
2. Maintain and develop internet application to
increase sales (S3,O2,O3)
3. Have a new marketing program to increase
the number of people around the world that
are ecofriendly (S5, O1,O4,O5)
4. Improve traffic to social media through links
found on company website (S3,O2)
5. Portray and advertise more about their
“green buildings” (S5,O4)
1. Increase awareness in the effort to protect
the environment (W3, W8, O4)
2. Keep up to date with the latest social media
and technology to get your products seen
(W7, W8, O2)
3. Reduce advertising costs by using free social
media outlets (W4, O3)
4. Create multiple social media accounts to
advance marketing (W3, W8)
Threats:
1. Easily Substituted
2. Currency Fluctuation
3. Competition
4. Dependence on Third Party Supplier
5. Government Regulations
6. Dependent on Others Needs
1. Have incentives for employees to increase
sales (S4, T1, T3)
2. Advertise the ease and convenience of online
shopping (S3, T1)
3. Promote discounts/offers when customers
shop online( S3,T1)
1. Create new technology that will allow further
advantage over competitors technology
(W7,T3)
2. Create a program for auto-refill for customer
orders. (W7,T6)