2. Mary Kay Accomplishments
Home make-up parties
First to use a career car
First company on New York stock
exchange to be chaired by a woman
Funding research cures
Help stop domestic violence
3. Make- Up Parties
Trained make-up artists and consultants come to peoples
houses
Teach woman how to properly apply make-up
Products sold after consults
Raised revenues exponentially
Focused on quality of consults rather than profit made.
4. Career Car
First company to use career car concept for marketing
products
Pink Cadillac
Given to top sales directors
By 1993 6,500 Cadillac’s were given away
Effective form of advertisement put company out in
public(when people saw a pink Cadillac it was a sign of
Mary Kay)
5. New York stock exchange
Strong emphasis on individuality and freedom
of woman
Wanted to company to symbolize woman
strength and ability to succeed
Used IPO funds to fund expansion
Did not except help from men in any form.
6. Community Service
- Funded government to stop domestic
violence against woman and children
- Funded research to help find cures for
cancers that affect woman
- Most community actions were to
support woman and look out for their
well being
7. WORKS CITED
http://www.auto-
interior.com/images1/274_Logo_BreastCancerAware.j
pg(used in slide 6)
http://images.google.com/images?hl=en&safe=activ
e&um=1&sa=3&q=mary+kay+cosmetics&btnG=Sear
ch+images (used in slides 1,2,3)
http://images.google.com/images?hl=en&safe=activ
e&um=1&sa=1&q=mary+kay+cosmetics+logos&aq=
f&oq=&aqi=&start=0 (used in slide 4,5)
