Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
Dental TV ads are a high-risk dental marekting medium. Before investing your time & your marketing budget on this medium, make sure to do your homework!
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Similar to MARUG Conference 2010 - Presentation - Richard Kastelein - Future of Marketing on TV - Social TV, TV 2.0 (20)
Hackathon Presentation to the European Union in BrusselsBlockchain News
Hackathon Presentation to European Commission DG CONNECT in Brussels by Richard Kastelein on November 26, 2013 at "How to foster ICT and web enterprises in Europe: learning from practice". The event was a think tank session to help foster ideas and feedback on the new Startup Manifesto initiative. Neelie Kroes, Vice-President of the European Commission and her team have created the manifesto for entrepreneurship & innovation to power growth in the EU.
See http://startupmanifesto.eu/
We need to do hackathons at the EU level. Here are my suggestions and presentation.
SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS
Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation.
Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country.
See http://www.eurovation.org/
Crossmediacafe 2012 - Future of Television PresentationBlockchain News
Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
Headlines from Appmarket.tv for Multiplatform engagement through apps at MIPTV
Case studies of second-screen innovation on smartphones and tablets, as well as connected TV.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
3. (1) TELEVISION SERVICE WHERE THE VIEWER HAS TO WATCH A SCHEDULED TV PROGRAM AT THE PARTICULAR TIME IT’S OFFERED, AND ON THE PARTICULAR CHANNEL IT'S PRESENTED ON. OPPOSITE OF THIS WOULD BE INCORPORATING THE USE OF DVRS, VCRS OR VIDEO ON DEMAND.
4. (2) WHEN THE BROADCASTER WANTS YOUR ATTENTION ONLY TO BE FOCUSED ON THE TV PROGRAM. TYPICALLY THIS LEAVES LITTLE CALL FOR INTERACTIVITY. THEY CERTAINLY DON'T WANT YOU TO LEAVE THE SHOW BY GOING TO YOUR COMPUTER. THEY ONLY WANT YOUR ATTENTION TO BE ON THAT SHOW AND IT'S ADVERTISERS.
12. GOOGLE TV IMAGINE. IN THE FUTURE. ADVERTISING ON ALL GOOGLE TV PRODUCTS. AND NOT JUST 30 SECOND SPOTS. BUT ALSO BUYING TV SCREEN LANDSCAPE.
13. GOOGLE TV THIS MEANS, IN GOOGLE’S NEW UBIQUITOUS, MASSIVE TV REALM, I COULD SIMPLY BUY TIME SLOTS OR EVEN PERMANENT SPACE ON FOR PROGRAMS OR CHANNELS IN THE FUTURE OF GOOGLE TV. TIME SLOTS FOR MORE LINEAR TV EXPERIENCES SUCH AS A CLASSIC 30 SECOND SPOT, USING AN ‘OLD SCHOOL’ NON- ELECTIVE, INTERRUPTIVE, ADVERTISING MODEL. OR. I COULD BUY ELECTIVE (OPT IN AND OPT OUT) LANDSCAPE AROUND PARTICULAR PROGRAM FOR TV WIDGETS FOR SHOWS OR EVEN ENTIRE CHANNELS. IT MIGHT BE A CUSTOM WIDGET BUILT IN ANDROID OR COULD EVEN BE SOME KIND OF CHROME EXTENSION. IT COULD BE CONTEXTUAL ADVERTISING BASED ON THE SHOW’S CONTENT, IT COULD BE BEHAVIORAL TARGETING BASED ON THE VIEWER’S PREFERENCES AND HABITS, IT COULD BE LOCATION BASED ADVERTISING (LBA), BASED ON THE VIEWER’S LAT AND LONG VIA IP, OR IT COULD BE EXPERIENCE MARKETING (FULL FLEDGED TV EXPERIENCES). I think this is what Google has in mind. And I for one… think it’s going to work.
16. TV, WHICH HAS BEEN THE MAINSTREAM MEDIA’S CORE TOOL TO FOR SWAYING US TO ONE OR ANOTHER OF THEIR MOVIES, MUSIC STARS, BOOKS, POLITICIANS, BRANDS AND WHATEVER THEY GET PAID TO MAKE US LIKE, WILL DECLINE. AND, TO PERHAPS THE CHAGRIN OF A FEW PARTIES, THE TV WILL CONTINUE TO DEMOCRATIZE AND WILL FOLLOW THE WEB WITH MANY TO MANYRATHER THAN ONE TO MANY.