Marriott, Group Six

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The document summarizes Marriott International, a major hotel chain. It discusses Marriott's history beginning in 1927, concepts of consistent quality and customer-focused innovation. The marketing mix and focus on branded customer experiences are examined, with the goal of making guests feel at home. The conclusion emphasizes Marriott's commitment to the best customer experience through flexible concepts, worldwide promotion, and pricing for all target groups.

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Index Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branded Customer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

In the current time for every company it is relevant to include brand differentiation strategy, in order to become and remain leaders of the industry. It is important not only differentiate your offered product or service from competitors, but also the entire brand. Each customer values factors of the company and brand that are different from their competitors, because they want that brand would be integrated and the part of their life. So the main concern could be to differentiate brand in the most meaningful way and the solution could be to invoke customer relationship management. Building great relationships with customers and looking at them as the most important part of company’s success could be a great factor in the way of differentiating brand. In this case we will analyze the Hilton Hotel case, how they achieved brand differentiation through customer relationship management, present the problem and suggest possible solutions for the company.

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Best Western is for entrepreneurs Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.

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