This document discusses how sports media experiences can be enriched through new digital technologies. It outlines several areas for remediating sports media including creating YouTube channel summaries, 360 degree views of matches, and live streaming on mobile devices at stadiums. It also discusses ways to interact with sports media through overlays on broadcasts, digital interactions with players, and stadium games. Additional areas discussed include transforming sports media experiences through virtual reality, gaming, and augmented reality. The document ends by discussing how data can be used to enrich sports media experiences through personalized and multi-angle replays.

3. Media
Entertainment
Leisure Event
Experiences
Media Enriched Sport
Experiences

5. Remediate
New channels: e.g., Youtube
channel summaries (smaller
bites), 360 view of matches
and audiences; Live watching:
e.g. 4G/5G on smartphones/
watches in stadiums, on
stadium and projection screens
Interact
Overlays: Twitter, Periscope, Twitch,
Stadium Screens, Projections; Digital
interact: Smartphone conversations with
players, audience, friends; Stadium games
(eye on live ball); Fan based interventions:
in play or like prices of menu
Live sports moves beyond Twitter in a big way, with
premium live content showing up across multiple
digital platforms.”— Chris Schlosser, Senior Vice
President & General Manager, Major League Soccer
Digital
Transform
VR: e.g., goal of the day
experience; Gaming: E-sport
match; AR: synchronized
holographic images (recreate
existing live sport events). New
narrative structures: sport as a
non-linear experience, from
player to characters, and new
view perspectives
Sports to emphatically embrace IoT sensors and
technology applications and to redefine an ages-
old competition platform that relies almost
exclusively on human judges”— Sean Gleason,
CEO, Professional Bull Riders
Enrich
Data: Real time data display and
interaction, combining broadcast
media and live stadium data (hard
and soft); Personalized experience:
location based, media preference
based, customized instant replays;
multi-angle replays: Game &
leisure entertaining experiences:
This will be done with a smart combination of
virtual reality video and layered graphics,
statistics, and social.”— Luis Goicouria, Senior
Vice President, Digital Platforms and Media
Strategy, PGA TOUR
Live sports productions in virtual reality will
become “Second Screen 2.0.” — Michael
Davies, Senior Vice President Field and
Technical Operations, FOX Sports

6. ‘Watch with Twitter’
Academic
knowledge
Ziggo
EXAMPLE ARTICLE
Sport and social media research: A review
Filo, Lock, & Karg (2014). Analyze how social
medi has profoundly impacted the delivery/
consumption of sport. How: review 70 articles
published in sport management journals
Twitch claims to be the world's
leading video platform and
community for gamers. More than
45 million gamers gather every
month on Twitch to broadcast,
watch and chat
Hilversum Ziggo launched ‘Watch with
Twitter’ app in 2016 in The
Netherlands
Partners
With Twitter’s NFL deal, social networks can take on traditional broadcasters
at last May 22, 2016 by Techcrunch
Hilversum Cross
Media Café Sport &
Media-innovation:
how to engage
audiences in sport
with Scisports,
Vidicrow,
Snipperwall, OnLive,
FirstV1sion, Netco
Sports and Fjuze.
Trend

7. H
O
W
Powered by: ZIGGO & The City of Hilversum.
Driven by: NHTV (ADE & AfL)
Open: for new participants

8. TIMEFRAME
TECHNOLOGY OF
TODAY
MOBILE
INTEGRATION
FUTURE VISION
&
POSSIBILITIES
Year 1
Year 4
Possibilities (ownership)
Strategies and goals (KPI)
Technologies (available)
A Increase
knowledge
B Secure
knowledge
C Create ideas
& concepts
D Test ideas &
concepts
E Sustainable

9. Meet-ups / show cases
Student challenges / cases
(Research) projects / events
Partnerships