MarkStrat Final Presentation
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The document appears to be a presentation covering various topics related to brand performance and financial analysis for a company. It includes sections on brand overview, share price index, total market share, financial analysis, and brand breakdown by period. Specific brands discussed include Most, Mold, and Move. Charts are presented on share price index and total market share. Lessons learned focus on recapturing market share, remaining viable, missed opportunities in the Vodite market, more closely monitoring competition, and the commercial team.
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- 1. MAJESTY AUSTRALIA Shannon Curl, Amira Davis, Megan Howard, Avery Smith, Elizabeth Stokes, & Hillary Paige Thompson
- 2. AGENDA ● BRAND OVERVIEW ● SHARE PRICE INDEX ● TOTAL MARKET SHARE ● FINANCIAL ANALYSIS ● BRAND BREAKDOWN BY PERIOD ● LESSONS LEARNED
- 8. MOST BRAND OVERVIEW ● TARGET SEGMENT - SAVERS ● MAIN COMPETITOR - SOFT ● ONE OF OUR EXISTING BRANDS IN P0 ● INITIALLY OUR STRONGEST BRAND ● R&D IN P6
- 9. MOST
- 10. MOST
- 11. MOST
- 12. MOLD BRAND OVERVIEW ● TARGET SEGMENT - PROFESSIONALS ● MAIN COMPETITOR - ROCK ● LAUNCHED IN P3 ● RETARGETING TO HIGH EARNERS CONSIDERED IN P5 WITH R&D
- 13. MOLD
- 14. MOLD
- 15. MOLD
- 16. MOVE BRAND OVERVIEW ● TARGET SEGMENT - SHOPPERS ● MAIN COMPETITORS - SOLO & TOTE ● ONE OF OUR ORIGINAL BRANDS IN P0 ● INITIALLY WEAKEST BRAND ● R&D IN P2 TO REPOSITION ● BECAME STRONGEST BRAND
- 17. MOVE
- 18. MOVE
- 19. MOVE
- 20. SUCCESSES ● RECAPTURING MARKET SHARE ● REMAINING VIABLE OPPORTUNITIES ● VODITE MARKET MISSED ● MONITOR COMPETITION MORE CLOSELY ● COMMERCIAL TEAM LESSONS LEARNED