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How individual supporters are using social media to raise funds for their favorite charities Mark Sutton, CEO, Firstgiving
Grass Roots Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Directing or Enabling?
Individual Fundraising with Social Media ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 & Social Media you’re not the center of the world 1.0 2.0
Why does it matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],User Contribution ,[object Object],[object Object],[object Object],[object Object],[object Object],Open & Decentralized ,[object Object],[object Object],[object Object],[object Object],Social Interactions
User-Contribution ,[object Object],Author Controlled Content User Augmented Content User Created Content Your Website?
User ratings
Different Perspectives and Opinions
Blogs – The post is just the beginning
Breaking News Discussed not ‘Consumed’
User Behavior
User Recommendations
Marketplaces vs Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ebay: the modern bazaar Commercial marketplace  and  community People buying and selling stuff… … and people just talking about buying and selling stuff… … and people leaving feedback and ranking other buyers and sellers…
Open / Decentralization ,[object Object],[object Object],[object Object],[object Object]
What all this means for you as a fundraiser
What hasn’t changed - It’s still about the “ask” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Catalysts & Connectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your organization…
… with some key supporters
…each one recruiting donors…
A Local Event
Fundraiser Distribution
Donors Nationwide Hey, stuff that starts in Iowa really can go nationwide!
Viral Effect Graham Donated to Erin’s page Graham Built a Page, Which Blaine Donated to Blaine Built a Page and Raised >$1,400
Even Chickens can Fundraise Online ,[object Object],[object Object],[object Object]
Aaron the Asker $16,000 + Raised - Over 150 donations - How’d he do it? ~30% of emails sent are answered with a donation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boston Marathon Post-Event ,[object Object],[object Object],[object Object],Firstgiving Boston Marathon Donation totals by week as of 5/15 (Marathon was 4/21)
Your Community’s Sensibilities
Appealing to communities Family and  close friends Other friends/ Co-workers Acquaintances people from the past or far away Broader Community
Appealing to broader communities Broader Community ,[object Object],[object Object],[object Object],Some supporters will have access to powerful communities
Blogger case Study 1… ,[object Object],[object Object],[object Object],[object Object],CQ readers, fellow bloggers, and friends…
Blogger – Case Study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],My personal message:  Every year, Food Bloggers from all over the world join together for a fundraising campaign.  We call it 'Menu for Hope'.  Last year, we raised $60,925.12 for the UN World Food Programme. This year Menu for Hope 4 again raises funds to support the WFP.  Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….
YouTube to Promote Fundraising YouTube videos are helping to communicate the fundraiser’s message and reach donors
Case Study – The possibilities… Richard Hammond “ Get well Soon Hamster”  £  200,000 Raised for YAA
Supporters Bring Fundraising to Facebook
Causes
Extra Reach Results in $$ 5 of the 6 donors linked directly from FaceBook to the donation page.
Awareness Month Example
People & Projects
Pages for “people” in your community
Non-Profits of any size ,[object Object],[object Object]
Reputation is the new Authority ,[object Object],“…  most of the times you need to ignore your customers because the goal is to get your customers to talk to each other. And you need to listen to what they [customers] are saying to each other."  -- SETH GODIN
Myth: People contribute  only when they’re negative ,[object Object]
What all this means for you as a fundraiser
How to put this to work for you today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you from the Firstgiving Team ,[object Object],[object Object],[object Object]

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