This document discusses applying social media to business. It outlines the facets of social media like expressing thought leadership, emphasizing brand, driving demand generation, and more. It also discusses the core costs of social media like marketing, product management, and customer service. There are also incremental costs like hiring social media managers and creating content. The document stresses that social media needs to be continuously managed to close the perception gap between a business and its customers. It also provides examples of measuring social media outcomes and discusses how actively engaging on different social media platforms like blogs, Twitter, Facebook, LinkedIn, and YouTube can positively impact businesses.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development.
With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect.
If you or your company are interested in learning more, please email me at Ryan.Drumwright@gmail.com.
I look forward to hearing any and all feedback,
Ryan Drumwright
@Ryan_Drumwright
www.ryandrumwright.com
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
How to use social activation platforms to engage social influencers in niche audiences
Which activation platforms are best at encouraging advocate-driven content and conversations across Facebook, Twitter and Pinterest
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development.
With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect.
If you or your company are interested in learning more, please email me at Ryan.Drumwright@gmail.com.
I look forward to hearing any and all feedback,
Ryan Drumwright
@Ryan_Drumwright
www.ryandrumwright.com
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
How to use social activation platforms to engage social influencers in niche audiences
Which activation platforms are best at encouraging advocate-driven content and conversations across Facebook, Twitter and Pinterest
Discuss macro trends effective our world and 20+ predictions on how they will impact hospitality, meetings, events, and travel. This talk was originally given at a DC chapter meeting for the Special Event Sites Marketing Alliances in January 2015.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
Influencer marketing is all the rage. But how do you insure you're choosing the best approach for your brand, and how can you determine ROI? Kathleen Hessert shares case studies from her landmark millennial campaign for Pope Francis and the ESPN 30 for 30 film "I Hate Christian Laettner". #SMTLive
Discuss macro trends effective our world and 20+ predictions on how they will impact hospitality, meetings, events, and travel. This talk was originally given at a DC chapter meeting for the Special Event Sites Marketing Alliances in January 2015.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
Influencer marketing is all the rage. But how do you insure you're choosing the best approach for your brand, and how can you determine ROI? Kathleen Hessert shares case studies from her landmark millennial campaign for Pope Francis and the ESPN 30 for 30 film "I Hate Christian Laettner". #SMTLive
So you're a journalist on social media, but not so sure you're taking the right approach? This session offers tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time.
Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first responding agencies can develop and use Twitter.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
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Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Learn how to make money online social media marketing platforms for businessPurveshDesai
Learn how to make money online social media marketing platforms for business
Social media marketing is the use of social media platforms and websites to promote a business or other products and services to customers and prospects. Social media marketing uses social networking websites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest to create a campaign that reaches
Learn how to make money online social media marketing platforms for businesses is the best place to learn about all the latest social media marketing techniques and strategies.
We've been at it for over a decade, building successful social media marketing campaigns for businesses of all shapes and sizes. But we're more than just social media consultants. We specialize in inbound marketing that converts leads into customers through blogging, SEO
Engaging in social media can be a highly effective way for MSPs to boost their market presence, expertise and market share. However, success in social media initiatives is anything but assured; it takes developing a sound strategy and executing on a sustained basis to yield dividends. “Marketing 101 for MSPs: Social Media” provides the background and guidance MSPs can use to build an effective social media strategy, one that yields real business results.
For more information, visit: http://bit.ly/LrBZY5.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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27. FinanceEven if you have the support of the organization and other business stakeholders ready and willing to help be socially active, there are still enormous costs and dedicated resource commitments needed to be effective! 7
28. 8 Monthly investment of a Twitter account = $2,382 (33K followers) Full-out social media campaign cost per year = $210,600 Source: Focus infographic, 2011 THE CORE COST OF SOCIAL MEDIA 8
29. THE INCREMENTAL COST OF SOCIAL MEDIA A Chief Content Officer A Social Media Editorial Manager A Social Media Community Manager A dedicated and specialized agency to help with AR/PR/social community monitoring A social media analytics/ops resource to leverage the tools to monitor and coordinate social interactions 9
30. THE INCREMENTAL COST OF SOCIAL MEDIA Social Media Partner Community Manager Discretionary budget for unique content creation (videos, ad units, blogs, webinars) Discretionary marketing development funds to co-sponsor blogs and partner activities Development costs (YouTube pages, blogs, microsites, Facebook pages) Advertisement/Promotion fees (promotion on social media sites—e.g., YouTube, Linkedin, Facebook) 9
36. There are tools to measure # of followers, click through rates, share of voice, sentiment, reach, influence, impressions, etc.
37. There are tools to monitor, aggregate and alert when keywords and mentions occur.
38. With cost pressures on the business, unless your CEO or CFO is forward-thinking, these numbers aren’t usually enough to justify the investment needed!13
40. LEAP OF FAITH If we are active, we listen, we participate, we positively contribute, then we will become more “top of mind,” and the community will more likely short list us and conduct business with us! With the changes that Google has made with its search algorithm (Panda), it’s more important than ever to have frequent and unique content to digital properties for page rank and expanded awareness. YouTube’s growing importance in search, content and relevance to business incurs integral cost of original and fresh content. Not participating and (being silent) allows others to portray our business… and frees consumers to speculate. That conversation is happening, and a business has to understand that it probably doesn’t want to relinquish that conversation to others. 15
The problem that I encountered when asked to create a Social Media plan, is everyone has a different idea of what encompasses Social Media! Some only think of it as a cool place to socialize with their friends. Some think it means we add business links to the popular Social Media sites and participate. Some think it’s a new channel to exploit and market and promote to in order drive business demand. The problem is Social Media is vast and it’s all of these things and more. Quite frankly, we’re still very early in this journey and still don’t understand all the downstream evolution and opportunities that will manifest from Social Media.
The problem that I encountered when asked to create a Social Media plan, is everyone has a different idea of what encompasses Social Media! Some only think of it as a cool place to socialize with their friends. Some think it means we add business links to the popular Social Media sites and participate. Some think it’s a new channel to exploit and market and promote to in order drive business demand. The problem is Social Media is vast and it’s all of these things and more. Quite frankly, we’re still very early in this journey and still don’t understand all the downstream evolution and opportunities that will manifest from Social Media.
There are some things in this world that organically can create critical mass within Social Media communities, such as the Royal Wedding. However in most cases that’s not the world we live in either personally or professionally. Most business must make a thoughtful consideration before they participate in Social Media to what extent they’re prepared to invest.
Social Media is like the “Genie in the Bottle”, once you let it out, you’re stuck! The ramifications of participating only to realize you don’t have an appetite, resource etc to manage and maintain can be damaging. So most businesses need to evaluate which facets of Social Media they want to participate, and then appropriately staff and budget to manage, maintain and execute upon strategies to support those particular facets.
It’s not “free”Opportunities are great, but must recognize the cost in time, effort, and money before jumping in. Depending on breadth and depth of your social media strategy, it can include business stakeholders from all areas of the business.
These numbers are just estimates…They probably don’t incorporate all of the incremental costs necessary to do social media right.
That still doesn’t cover the dedicated resources necessary to govern, coordinate all activities. To illustrate this example, here are the kinds of additional things a business would fund beyond getting involvement from core business resources.The resources to set goals and monitor and measure Social Activities and successResources to set editorial calendar and content contribution schedulesResources and discretionary marketing spend to create unique content that’s relevant to the editorial calendar and businessBudget to cover agencies to manage and support AR/PR/Communication to Social Media discussionsIncentives for engagement and contests Cost of tools to measure and monitor social communitiesCost of resources to manage community partners and gain collaboration to editorial calendar and content
That still doesn’t cover the dedicated resources necessary to govern, coordinate all activities. To illustrate this example, here are the kinds of additional things a business would fund beyond getting involvement from core business resources.The resources to set goals and monitor and measure Social Activities and successResources to set editorial calendar and content contribution schedulesResources and discretionary marketing spend to create unique content that’s relevant to the editorial calendar and businessBudget to cover agencies to manage and support AR/PR/Communication to Social Media discussionsIncentives for engagement and contests Cost of tools to measure and monitor social communitiesCost of resources to manage community partners and gain collaboration to editorial calendar and content
Assuming you buy into this…you realize this is table stakes to do business in the 21st Century. This illustration gives you a sense of the enormity of the engagement. I’m you’ve read how Social Media allow you to exponential touch a massive audience in ways that were unthinkable even 5 years ago. It lowers the barrier of entry. This is all because we’re “wired” and connected. So now correlate that concept and the relevance of that to your business, and think about the previous slide about how all business resources need to be engaged, and then think about the incremental investment to support, manage, execute, coordinate, create, govern to that outcome, and think about this illustration. It’s a bit daunting, isn’t it?
Assuming you make the commitment to do all of this…even participating in Social Media has somewhat unpredictable outcomes. Here is an example of a CRM study from IBM’s Institute for Business Value Analysis. Surprisingly, businesses sometimes make the wrong assumptions on why customers interact with them in their social media communities. So this illustrates that this is a “journey” and reinforces the need for the investment pre-described to continuously manage, monitor, analyze your social community outreach for success. Businesses’ assumptions about why consumers interact with them may be mistaken.Different engagement: B2C vs. B2B?What your audiences expect/want impacts which social channels you use (and how you use them)
It’s not all about the numbers. What can be measured doesn’t translate into traditional marketing benchmarks. The number of Twitter followers you have doesn’t translate directly into revenue.Trying to calculate ROI on social media is like calculating the ROI on imagination.
Much like the approach with Marketing funnels and approaches, Sales Pipeline, and CSI measures, we make inferred guestimates based on total base, stages of the base, trend analysis, conversion rates and derived revenue outcomes. Over time I’m sure tools will come out that will provide more traceability of Social Media activities to Marketing, to PR to CRM etc. Very bright people will come up with a Social Media Funnel that talks about the various stages of Social Media constituents. Something like Net promoter where social media people that aren't part of the community will be prospects, and then once they begin participating they become advocates, and then once they denote themselves appropriately they become partners, or customers and then at some point they identify themselves as loyal or evangelical. So what we really need is for the Social Media community vendors to form a global standard of community participant dispositions, and uniformly apply this designation as a drop or disposition in all of their sites, and then maybe business and people will be able to provide analysis and trend analysis that correlates a Social Media funnel from prospect to evangelist.
However, there is a “leap of faith” with Social Media that requires some fundamental beliefs.
Green = goodYellow = okayRed = badColor coding of these slides drawn from the CMO’s guide to the social landscape http://www.pamorama.net/wp-content/uploads/2011/04/social-media-landscape-2011.jpgRegarding site traffic (study by Outbrain): http://www.webpronews.com/study-says-social-media-sucks-at-driving-traffic-2011-08On Twitter losing SEO value: http://www.technize.net/twitter-will-lose-its-seo-value/
Green = goodYellow = okayRed = badSkype partnership and Facebook for Business are fairly new – July 2011ComScore’s ratings system (for measuring brand exposure on Facebook) - late July 2011On SEO:In December 2010, both Bing and Google admitted that they had been factoring Twitter and Facebook links into their search rankings for some time. One of the major innovations they announced at that time was the use of social authority to determine how much a Twitter or Facebook mention ought to be worth — a tweet from someone with a large, diverse set of followers is worth more than a tweet from an average Joe. In May 2011, Bing began not only using Facebook “like” data to calculate rankings, but also displaying that data within the search results page.A few years ago, the only way to create SEO value was to give end users link-worthy content and hope they would link to it on their blogs or web pages, or post an embeddable badge. Historically, search engines have used “link graph” data (which sites link to which other sites) to determine importance. You can contrast this link graph with the social graph (which people and entities are socially connected to one another online, through Like, Follow, and Friend relations). Since Facebook’s content is all hidden from search engines, because you have to be logged in to see what links are posted, links shared on Facebook are not part of the normal link graph.Google +1 Button Source: http://www.digett.com/blog/04/13/2011/seo-value-google-1-button
Green = goodYellow = okayRed = badMost important social media tool for B2B (BtoB Online study): http://www.marketingprofs.com/charts/2011/4837/linkedin-top-social-tool-for-b2b-marketerSelf-employed use of LinkedIn: http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
Green = goodYellow = okayRed = badVideos with 1000 views can rank higher than videos with 10M views because of huge initial boost (a few days post-launch)