This document discusses how analytics can enable a culture of knowledge sharing within an organization. It defines culture as having a focus on company goals, trust, transparency, putting the customer first, innovation, and contributing to stakeholders. Analytics can help by formulating strategy, identifying goals and metrics, understanding customer feedback, and testing initiatives. Challenges include gaining trust in analytics and investment, but executive support, design thinking, proof of concepts, and learning frameworks can help analytics be successfully adopted as a cultural enabler.
Marketing is the face of the company, Marketing gives personality to the life that is the firm. Even though Marketing is a critical function, it has sometimes lagged in tapping true potential of analytics for good reasons. Marketing is a complex function with multiple moving parts and it is rather difficult to bring in too much control required for tracking, measuring and acting on the insights. However recent developments in big data, technology, awareness, analytical maturity and analytical techniques have made this easier. This deck is a discussion on practical challenges, potential opportunities and proposes an analytics value chain approach bringing together data, analytics, research and testing to inform and drive Strategy, manage execution and drive business impact with quantifiable business impact. This presentation was done at Digital Summit 2016 at Los Angeles.
"Big Data, big data, big data" is all that anyone can think about today. It is the rage, it is the "in" thing, it is the "pill for all ills". People call it the new oil! It takes a moment to realize that it is gas that run automobile not raw oil. It requires taking a step back to realize that actionability can come from good reasoning, right analyses, incisive research and rigorous testing even if the data is small. Big data is useful in so many ways - statistically significant sample size, ability to manage "unknown-unknown" , micro targeting, etc. but it brings with it associated costs and noise too. This presentation is an attempt to bring back the conversation to quality of analytics, actionability of insights and confident decision making without dependency on complexity or volume of data. Analytics Value Chain is a framework where Strategic goals drive everything in data, analytics, research and testing with a quantifiable benefit on the bottom line. This was presented at Global Big Data Conference 2016 at Santa Clara.
Analytics is the hottest commodity on the job market today. Everyone wants to be an analyst and everyone wants analysis to inform their decisions. However barely scratching the surface reveals some disconnect between the Analyst community and their stakeholders ranging from expectations of actionability, to be able to understand the insights on the stakeholders side and the quality of problems being solved and the insights being acted up on from the analyst side. It leads to significant heartburn, churn and lost business opportunity. This presentation is a discussion on the drivers of the issues, possible solutions leveraging analytics and a framework for objective measurement of performance/contribution/action and growth & development. This was presented at TM Forum Live 2016 at Nice,France.
Web Analytics Project Brief: How to MOBILIZE and ENERGIZE your analytics teamRachelle Maisner
Originally presented at the eMertics Summit in Boston 2014. Download for slide notes.
In the advertising biz, nothing is more sacred than a well-written project brief. For years, great project briefs have enabled creative departments to develop award winning and effective advertising. But the brief isn’t just for creatives, or even just for agencies. Rachelle (@5ftdynamite) shows how to leverage this agency artifact for your analytics team to inspire creative, out-of-the-box analytical thinking while also driving your projects forward on-time and on-budget.
Artificial Intelligence is here to stay and drastically improve our lives. However as with any emerging tech, there is been a FOMO rush to get something (AI-As-A-Brand) out which led to creation of AI products first and then looking for customers and problems to solve. Creating products that drive real impact at scale requires loving your "customers and their problems" instead of loving the "product that you created". It means commitment, persistence and humility to identify real customer needs, give your everything to meet it and learn & improve along the way. The framework of "Learn-Listen-Test" is perfectly to do this at scale and effectiveness by marrying together Reporting to monitor KPIs, Analytics to explain the reasons behind things, User Research to contextualize it and Experimentation to pick the best solution. AI Product leaders today became who they are by going back to the basics and learning their way to become integral part of our lives and we should emulate them as we think of our own products.
[Handout from webinar collaboration with Nimble] Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
Winds of change: The shifting face of leadership in business is an Audi report, written by The Economist Intelligence Unit. It delves into the attributes that business leaders need, the factors that influence them and how they can lead most effectively.
Marketing is the face of the company, Marketing gives personality to the life that is the firm. Even though Marketing is a critical function, it has sometimes lagged in tapping true potential of analytics for good reasons. Marketing is a complex function with multiple moving parts and it is rather difficult to bring in too much control required for tracking, measuring and acting on the insights. However recent developments in big data, technology, awareness, analytical maturity and analytical techniques have made this easier. This deck is a discussion on practical challenges, potential opportunities and proposes an analytics value chain approach bringing together data, analytics, research and testing to inform and drive Strategy, manage execution and drive business impact with quantifiable business impact. This presentation was done at Digital Summit 2016 at Los Angeles.
"Big Data, big data, big data" is all that anyone can think about today. It is the rage, it is the "in" thing, it is the "pill for all ills". People call it the new oil! It takes a moment to realize that it is gas that run automobile not raw oil. It requires taking a step back to realize that actionability can come from good reasoning, right analyses, incisive research and rigorous testing even if the data is small. Big data is useful in so many ways - statistically significant sample size, ability to manage "unknown-unknown" , micro targeting, etc. but it brings with it associated costs and noise too. This presentation is an attempt to bring back the conversation to quality of analytics, actionability of insights and confident decision making without dependency on complexity or volume of data. Analytics Value Chain is a framework where Strategic goals drive everything in data, analytics, research and testing with a quantifiable benefit on the bottom line. This was presented at Global Big Data Conference 2016 at Santa Clara.
Analytics is the hottest commodity on the job market today. Everyone wants to be an analyst and everyone wants analysis to inform their decisions. However barely scratching the surface reveals some disconnect between the Analyst community and their stakeholders ranging from expectations of actionability, to be able to understand the insights on the stakeholders side and the quality of problems being solved and the insights being acted up on from the analyst side. It leads to significant heartburn, churn and lost business opportunity. This presentation is a discussion on the drivers of the issues, possible solutions leveraging analytics and a framework for objective measurement of performance/contribution/action and growth & development. This was presented at TM Forum Live 2016 at Nice,France.
Web Analytics Project Brief: How to MOBILIZE and ENERGIZE your analytics teamRachelle Maisner
Originally presented at the eMertics Summit in Boston 2014. Download for slide notes.
In the advertising biz, nothing is more sacred than a well-written project brief. For years, great project briefs have enabled creative departments to develop award winning and effective advertising. But the brief isn’t just for creatives, or even just for agencies. Rachelle (@5ftdynamite) shows how to leverage this agency artifact for your analytics team to inspire creative, out-of-the-box analytical thinking while also driving your projects forward on-time and on-budget.
Artificial Intelligence is here to stay and drastically improve our lives. However as with any emerging tech, there is been a FOMO rush to get something (AI-As-A-Brand) out which led to creation of AI products first and then looking for customers and problems to solve. Creating products that drive real impact at scale requires loving your "customers and their problems" instead of loving the "product that you created". It means commitment, persistence and humility to identify real customer needs, give your everything to meet it and learn & improve along the way. The framework of "Learn-Listen-Test" is perfectly to do this at scale and effectiveness by marrying together Reporting to monitor KPIs, Analytics to explain the reasons behind things, User Research to contextualize it and Experimentation to pick the best solution. AI Product leaders today became who they are by going back to the basics and learning their way to become integral part of our lives and we should emulate them as we think of our own products.
[Handout from webinar collaboration with Nimble] Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
Winds of change: The shifting face of leadership in business is an Audi report, written by The Economist Intelligence Unit. It delves into the attributes that business leaders need, the factors that influence them and how they can lead most effectively.
The best companies boost revenues by not just building advanced pricing analytics programs but also developing relevant capabilities - people, processes, tools. A successful revenue growth program is a journey, and this presentation highlights the four areas where companies need to focus to become leaders. Brian Elliott (CEO of McKinsey Periscope) gave a version of this presentation at the Professional Pricing Society event in Oct., 2014.
Risk Product Management - Creating Safe Digital Experiences, Product School 2019Ramkumar Ravichandran
Sreekant Vijayakumar & I spoke at Product School in Dec 2019 on everything that goes into Risk Management at Digital Enterprises. First part focused on explaining why Risk Management is existential question for organizations today and not cost saving. Second part focuses on educating on the foundations of Risk Management and last part is how a real Risk Management Practice (Product Managers, Data Scientists, Engineers, Operations) is built & run in an organization.
Most organizations measure too much and get too little insight in return. Others have learned to master their data and use process scorecards to understand, prioritize, and act.
Join FCB Partners' Managing Director, Steve Stanton as he leads a round table discussion on the difficulties of managing data.
This 30-minute webinar is a prelude to a new 2-day course Measuring and Managing Performance, to premiere later in 2016. Stay tuned for dates and location.
From Conversion Optimisation to Business Optimisation - Suntransfers Client C...PRWD
In this presentation Suntransfers.com Marketing Director Nathan Timmins and PRWD Founder Paul Rouke present a case study of what it took to go from starting A/B testing to establishing a mindset of experimentation and customer centricity within 12 months - using PRWD's Maturity Model
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
As organizations seek their footing in a turbulent business environment, they require strong leaders at the helm. The rapid changes associated with digital disruption can be disorienting, so many of us assume the leadership handbook must be completely rewritten for the digital age.
Is it possible the leadership challenges of the digital world are more the same than different but we are overly focused on what’s different because we are so alarmed by the threats to the status quo?
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Tendencias y mejores prácticas del Financial Performance ManagementNexolution
En el área de Finanzas existen dos roles fundamentales que son más necesarios equilibrar. En el primero debe de enfocarse en realizar una serie de controles y verificaciones. En el segundo aprovechar su amplia experiencia sobre el conocimiento de los recursos necesarios que generan un determinado nivel de ingresos.
La forma en que Finanzas encuentra este equilibrio (y muchos otros) determina en gran parte el éxito o el fracaso de la empresa.
Lo invitamos a ver nuestra presentación: “Mejores prácticas del Financial Performance Management”, donde le mostraremos de que manera encontrar el equilibrio para el éxito de la corporación alineando procesos y controles, y al mismo tiempo asesorando al negocio sobre direcciones futuras.
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Chief Marketing Technologists Symbolize Marketing's Changing Role. PRESENTATION: Chief Marketing Technologists Symbolize Marketing's Changing Role - Given by Laura McLellan, @lauramclellan - VP Marketing Strategies, Gartner Research. #MARTECH
Presented at the Product Management & Innovation Summit 2016 -a discussion on how insights derived from various analytical methods can help optimize decisions across the various stages in Product Life Cycle. Bringing them all together can help strategically prioritize development of features truly desired by Consumers, address issues quickly and capitalize on bigger opportunities.
Augment the actionability of Analytics with the “Voice of Customer”Ramkumar Ravichandran
Currently Voice of Customer, Analytical & Testing are treated as distinct functions and managed across siloed systems, resulting in under realization of true potential of these systems. Some of the biggest complaints cited by user groups of these functions can easily be solved by just leveraging the power of one technique for the other, be it the need for reasoning for analytical findings, scale for research insights or unintended consequences in Testing. Integrating them closely with the ability to talk to each other, having the data pass-throughs and the ability for application servers to process and react to the insights from across these systems will help get a reasoned decision system. Together these disparate but rich data sources can also open up avenues for exploratory research internally and outside, which can also be monetized as actionable data products.
The best companies boost revenues by not just building advanced pricing analytics programs but also developing relevant capabilities - people, processes, tools. A successful revenue growth program is a journey, and this presentation highlights the four areas where companies need to focus to become leaders. Brian Elliott (CEO of McKinsey Periscope) gave a version of this presentation at the Professional Pricing Society event in Oct., 2014.
Risk Product Management - Creating Safe Digital Experiences, Product School 2019Ramkumar Ravichandran
Sreekant Vijayakumar & I spoke at Product School in Dec 2019 on everything that goes into Risk Management at Digital Enterprises. First part focused on explaining why Risk Management is existential question for organizations today and not cost saving. Second part focuses on educating on the foundations of Risk Management and last part is how a real Risk Management Practice (Product Managers, Data Scientists, Engineers, Operations) is built & run in an organization.
Most organizations measure too much and get too little insight in return. Others have learned to master their data and use process scorecards to understand, prioritize, and act.
Join FCB Partners' Managing Director, Steve Stanton as he leads a round table discussion on the difficulties of managing data.
This 30-minute webinar is a prelude to a new 2-day course Measuring and Managing Performance, to premiere later in 2016. Stay tuned for dates and location.
From Conversion Optimisation to Business Optimisation - Suntransfers Client C...PRWD
In this presentation Suntransfers.com Marketing Director Nathan Timmins and PRWD Founder Paul Rouke present a case study of what it took to go from starting A/B testing to establishing a mindset of experimentation and customer centricity within 12 months - using PRWD's Maturity Model
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
As organizations seek their footing in a turbulent business environment, they require strong leaders at the helm. The rapid changes associated with digital disruption can be disorienting, so many of us assume the leadership handbook must be completely rewritten for the digital age.
Is it possible the leadership challenges of the digital world are more the same than different but we are overly focused on what’s different because we are so alarmed by the threats to the status quo?
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Tendencias y mejores prácticas del Financial Performance ManagementNexolution
En el área de Finanzas existen dos roles fundamentales que son más necesarios equilibrar. En el primero debe de enfocarse en realizar una serie de controles y verificaciones. En el segundo aprovechar su amplia experiencia sobre el conocimiento de los recursos necesarios que generan un determinado nivel de ingresos.
La forma en que Finanzas encuentra este equilibrio (y muchos otros) determina en gran parte el éxito o el fracaso de la empresa.
Lo invitamos a ver nuestra presentación: “Mejores prácticas del Financial Performance Management”, donde le mostraremos de que manera encontrar el equilibrio para el éxito de la corporación alineando procesos y controles, y al mismo tiempo asesorando al negocio sobre direcciones futuras.
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Chief Marketing Technologists Symbolize Marketing's Changing Role. PRESENTATION: Chief Marketing Technologists Symbolize Marketing's Changing Role - Given by Laura McLellan, @lauramclellan - VP Marketing Strategies, Gartner Research. #MARTECH
Presented at the Product Management & Innovation Summit 2016 -a discussion on how insights derived from various analytical methods can help optimize decisions across the various stages in Product Life Cycle. Bringing them all together can help strategically prioritize development of features truly desired by Consumers, address issues quickly and capitalize on bigger opportunities.
Augment the actionability of Analytics with the “Voice of Customer”Ramkumar Ravichandran
Currently Voice of Customer, Analytical & Testing are treated as distinct functions and managed across siloed systems, resulting in under realization of true potential of these systems. Some of the biggest complaints cited by user groups of these functions can easily be solved by just leveraging the power of one technique for the other, be it the need for reasoning for analytical findings, scale for research insights or unintended consequences in Testing. Integrating them closely with the ability to talk to each other, having the data pass-throughs and the ability for application servers to process and react to the insights from across these systems will help get a reasoned decision system. Together these disparate but rich data sources can also open up avenues for exploratory research internally and outside, which can also be monetized as actionable data products.
This was presented at a Meet Up called Data & Analytics (DNA) at Raipur, India. It was organized by Ashutosh Tripathi of Krishna Public Schools heritage. The audience was the business leaders, students/aspirants, enablers and institutions. The focus was on helping audience understand how Analytics is more than just another fad - it's a weapon to drive better management, cultural transformation and quantifiable business impact. In other words, it's about delivering effective leadership via an actionable vision, guided execution and transformation management.
Analytics has evolved from a support function into a Core Decision making tool. It provides unique capability of connecting the dots across organization & outside and leverage best practices/insights into making Decisions more actionable and outcomes predictable. With a top-down strategic view, iterative Test & Learn framework, hybrid team structure, context based User Experience Design, dual objective (Business & Learning) & recommendation/business case storytelling takes the Analytics deliverables into next level.
Predictive Analytics has stopped being an advanced analytics project that is done to gain competitive advantage. It is now the mainstay of every business and requires the ability to handle a wide variety of intricate types of problems, day in and day out, at an ever increasing pressure of RoI, at a scale previously unimagined and at speed previously unconceivable. As the current analytics maturity curves evolves to consider Machine Learning & Artificial Intelligence as integral components that an organization should aspire for, it requires predictive analyze imbibe the best of product practices- agility of development, iterative learning & developing, inter-operability and a simpler interface aka API. Having an API like framework helps Predictive Analytics seamlessly integrate with other analytical practices like A/B Testing, Research, fit within the final product offering and also help complement power of predictive analytics to answer what could happen based on not only what happened in the past, why it happened, the motivations/aspirations of customers and the engagement of customers with competitive offerings. This leads to a virtuous cycle of enhanced predictive power, easier integration with prescriptive framework, better actionability of insights and ability to tweak actions via Test & Learn Framework.
Digital summit Dallas 2015 - Research brings back the 'human' aspect to insightsRamkumar Ravichandran
Every established firm needs engaged Consumers and brand loyalists and advocates - higher the share of loyal & engaged consumers, higher is the brand respect and business performance. Numbers are relatively inexpensive, quick, efficient and more direct way of understanding the engagement and drivers. However Research adds in the additional dimension of motivations/emotions driving such engagement. Only when we bring them together in a strategic way, can we truly appreciate our Customers & be able to offer them the best solutions & services.
This is the slide deck I submitted outlining my vision and priorities if I was to be successful and be selected President of IAIDQ. The content of this document was based on approximately 50 interviews with members, former members, former sponsors, and peer organisations and a detailed study of published research on issues in not-for-profit governance.
The board elected not to accept my candidacy.
Cut the Fat, Build the Muscle: Portfolio Planning in the New Economy
The new economy and marketplace requires a re-thinking of nearly everything. A turbo-charged approach to Portfolio Management is the shortest path to generating higher ROI from the event spend, combating pressure on budgets, and making event marketing irreplaceably relevant in a vastly changed environment.
Find out how to revamp your approach to managing your portfolio including the right focus points, data, and the newest tools of the trade.
5 Steps To Measure ROI On Your Data Science Initiatives - WebinarGramener
Gramener's Chief Decision Scientist & Co-Founder Ganes Kesari conducted an exciting webinar on how to measure ROI on your data science initiatives.
In this webinar people from the C-suite level CEO, COO, Directors, Managers across various industries joined.
Ganes Kesari covered the following points with industry examples:
-Identifying business use cases with a high impact
-Choosing effective success indicators
-Ascertaining that the consequences may be traced back to your data project
The attendees had a good time. Learnings from the webinar:
-Why do businesses struggle to get a return on their data investments?
-A straightforward framework for calculating the return on investment from your data projects
-Benchmarking of typical payback from data initiatives in the industry
To check out the complete recording of the webinar please visit:
https://info.gramener.com/5-steps-to-measure-roi-on-your-data-science-initiatives
To know more about data advisory check out:
https://gramener.com/advisory-consulting/
This talk was done at Business Analytics Innovation Summit 2015 @ Vegas on Jan 22nd. In this talk, we show problems with distributed Insight generation and the resultant problems. We recommend an Outcome Focused Framework for enabling Data Instrumentation, Data Management, Insight Generation and Open Analytics Platform.
Video used: https://www.youtube.com/channel/UCODSVC0WQws607clv0k8mQA/videos
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
Quantify the ROI of Your Experimentation ProgramOptimizely
How do you measure the financial impact of experimentation on your business? At Optimizely, we’ve built a new ROI model that enables you to calculate the potential ROI of your experimentation program. In this session, you’ll learn how organizations such as The Venetian Casino Resort Las Vegas rigorously quantify the value of their experiments using ROI modeling, and how you can get started with this technique.
In this session you’ll learn:
- How The Venetian Resort created an ROI model to quantify the value of experimentation
- How to get started quantifying the ROI of experimentation at your company with Optimizely’s model
- How to avoid common pitfalls in your attribution strategy and in quantifying impact across multiple experiments
A Growth Driven CEO: Critical Elements to the CEO\'s Partnership Strategybhdenker
Key takeaways include:
• Selecting the proper Growth Processes
• Performing a Growth Diagnostic
• Measuring the innovation in your growth pipeline
• Determining your future growth potential (FGP)
• Building a seasoned and effective Growth Team
Webinar: The Balanced Scorecard What Does It Mean And How To Implement ItAli Zeeshan
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/4RQF-oUMgcw or watch the video at end of the slide
This webinar is designed as a practical guide to using the Balanced Scorecard.
The Balanced Scorecard is a system used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation
performance against strategic goals.
The Balanced Scorecard was originated by Drs Robert Kaplan (Harvard Business School) and David Norton as a framework to help managers consider both financial and non-financial aspects of their business and design performance metrics around them.
While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau
de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
About the Presenter:
Ian has over 30 years of business experience ranging from senior management positions, in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many
fields including both accredited and non-accredited courses.
Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.
Presented at the DCD Mexico 2017. The digital era is characterized by the omnipresence of data and analytics across the value proposition of the organization from being a core offering to an add-on or as a competitive advantage or the optimization support. This has led to an Analytics that is a living & breathing organism, something that grows and changes with time - in the role it plays for the various stakeholders (which changes itself), the forms of delivery, the ownership and finally the size of impact. The "Analytics Maturity Curve" provides a guiding vision and framework for the Analytics programs across the industry. The presentation will focus on the evolution of "Analytics Maturity Curve" itself with time, the need for it, the challenges and finally the lessons learnt during the transition from one phase to another. The success criteria for this presentation is that the audience leaves with a perspective on what differentiates the programs that successfully made the transition and have a best practice checklist to refer to in their own journey.
This will be presented at the Optimizely's San Francisco User Group session on Oct 4th. As with any program, an A/B Testing Practice also follows a specific maturity curve. Since it is much more complex and spans across various domains and business units, it begins with a "Sell" phase focused on getting buy-in from various stakeholders but with a specific focus on Engineering & QA, followed by "Scale" phase with focus on building team, efficiency and program and then on to "Expand" phase focused on wider scope/complex tests and strengthen the platform, over to the "Deepen" phase where the focus is to ingrain testing within the company's DNA, i.e., within the backend/algorithms, cross pollinate learning and testing across various business units. The final phase is the "Sustain" phase where Algorithmic Test Management takes over Testing, and Testing is productized as a Value Add service for monetization and brand captial creation. We will walk the audience through our own journey so far along the maturity curve, the lessons learnt along the way, the challenges and what worked for us. The session will be rounded up with a working session with the audience on their own journey, lessons and advice for others.
Prepping the Analytics organization for Artificial Intelligence evolutionRamkumar Ravichandran
This is a discussion document to be used at the Big Data Spain at Madrid on Nov 18th, 2016. The key takeaway from the deck is that AI is reality and much closer than we realize. It will impact our Analytics Community in a very different way vs. an average Consumer. We can shape and guide the revolution if we start preparing for it now - right from our mindset, design thinking principles and productization of Analytics (API-zation). AI is a need to address the problems of scale, speed, precision in the world that is getting more and more complex around us - it is not humanly possible to answer all the questions ourselves and we will need machines to do it for us. The flow of the story line begins with a reality check on popular misconceptions and some background on AI. It then delves into all the ways it can optimize the current flow and ends with the "Managing Innovation Playbook" a set of three steps that should guide our innovation programs - Strategy, Execution & Transformation, i.e., the principles that tell us what we want to get out of it, how to get it done and finally how much the benefits permanent and consistently improving.
Would love to hear your feedback, thoughts and reactions.
Social media analytics - a delicious treat, but only when handled like a mast...Ramkumar Ravichandran
Social Media provides a wealth of insights into Brand's stand in the minds of consumers. It's usually unsolicited and represents true "connect" and if leveraged well as a channel can add a significant value addition to Consumer Engagement & Brand Management. However, easy it is not! It requires a well planned out strategy with right goals, the success criteria & a dedicated Social team. Reading it requires an "analyst" mindset, a strong technical setup and reacting to it requires strong business acumen. The slides tries to capture key considerations that should go into a Social Media Strategy.
We propose a new needs driven framework for managing data with Data Lakes - Scalable Metrics Model. Salient features are modularity, extensiblity, flexibility and scalablity. We want to have self-contained modules which can either feed Reporting/Decision engines themselves with the capability of connecting across various other modules for Deep dive Analytics/Mining.
This will be presented at a Global Big Data Conference at Santa Clara on Sep 2nd. Come join us for a fun and learning event.
What makes insights from Analytics more/less actionable? -not always billion dollar revenue generation. Slides walk you through the various components that make it actionable - challenges & what can be done about them. It was presented at Text Analytics Summit NY 2015.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
Content will range start with why does Text Analytics need a special session on convincing boss, followed by a role play summarizing current mistakes, a sample elevator pitch for your boss and a proposed execution plan. The content is tailored for Mid to Senior Level Managers trying to convince Leaders/Executives/Heads. It doesn’t provide any technical details –methodologies, tools, vendors or hardware investments.
This was presented at Text Analytics West Summit 2014 at San Francisco. Questions? Reach out at Ramkumar Ravichandran @ Linkedin.
Anecdotes about real life usage of Analytics - research done on Google, hence no claims on accuracy. Please use this as a directional insights into the applications and benefits.
Detailed insight into Analytical Steps required for generating reliable insights from analysis - Univariate, Bivariate, Multivariate, OLS & Logistic Models, etc
Was put together to train friends and mentees. Based on personal learnings/research and no proprietary info, etc. and no claims on 100% accuracy. Also every institution/organization/team uses it own steps/methodologies, so please use the one relevant for you and this only for training purposes.
High level overview of Predictive Analytics techniques - Decision Trees, Regressions, Time Series Forecasting, Exponential Smoothing, etc.
Was put together to train friends and mentees. Based on personal learnings/research and no proprietary info, etc. and no claims on 100% accuracy. Also every institution/organization/team uses it own steps/methodologies, so please use the one relevant for you and this only for training purposes.
Glossary of tools available for the field of Analytics. Research done on Google, hence no claims on accuracy. Please use this as a directional insights into the tools available for Analytics. Also the research is about a year old, and there have been many wonderful new tools in the market today, so please do your own research to get updated info.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Analytics as an enabler of Company Culture
1. Intended for Knowledge Sharing only
Analytics as a Culture Enabler
Customer Analytics & Insights Summit
Aug 2016
2. Intended for Knowledge Sharing only
Disclaimer:
Participation in this summit is purely on personal basis and not representing VISA in any form or
matter. The talk is based on learnings from work across industries and firms. Care has been taken to
ensure no proprietary or work related info of any firm is used in any material.
3. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
https://imgflip.com/memegenerator/
4. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
Culture? What is it after all?
5. IN THE WORDS OF MICHAEL KERR, CREATOR OF HUMOUR AT WORK…
Intended for Knowledge Sharing only
https://www.youtube.com/watch?v=pajiPqmiPfA&list=LLODSVC0WQws607clv0k8mQA&index=1
6. IN MORE CONCRETE (LESS MELODRAMATIC) TERMS…
Intended for Knowledge Sharing only
Focus on Company goals
Trust, Transparency & partnership- clear Ownership & accountability
Put Customer first
Innovative & Iterative (Test and Learn)
Contribute to the Community and Stakeholders – Knowledge Capital, etc.
7. WHY DOES IT MATTER?
Intended for Knowledge Sharing only
Focus on Company goals
Trust, Transparency & partnership
Put Customer first
Innovative & Iterative (Test and Learn)
Contribute to Community & Stakeholders
HAPPY
MOTIVATED
IMPACTFUL
Better realization
of current goals
plus opens up new
opportunities
…Culture is the invisible thread that ties everything and everyone together in the
journey to making the company truly iconic
Morale,
Returns,
Efficiency,
Sustainability &
Brand
8. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
But is it always so?
9. RING A BELL?
Intended for Knowledge Sharing only
https://www.youtube.com/watch?v=LL9em2K_-0U
10. WHAT JUST HAPPENED HERE??
Intended for Knowledge Sharing only
Focus on Company goals
Trust, Transparency & Partnership
Put Customer first
Innovative & Iterative (Test and Learn)
Contribute to Community and Stakeholders
11. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
What can Analytics do?
12. AT A VERY HIGH LEVEL
Intended for Knowledge Sharing only
Strategy Formulation, Goal creation & buy-ins
Driver relationships & inter-dependencies, Early Warning Indicators and
Balance Scorecards
Voice of Customer Program: Creation, customization, ownership of
Customer Focused metrics & initiatives – NPS, Loyalty, etc.
Learn, Listen & Test Program: What worked vs. did not
Thought leadership & community learning events
14. Intended for Knowledge Sharing only
www.theadanswer.com www.flaticon.comwww.aetholdings.com
STRATEGY EXECUTION TRANSFORMATION
Source:
15. STRATEGY WRAPPER |ILLUSTRATION
Intended for Knowledge Sharing only
Corporate
Business
Functional
• Define Strategic Goals
• Define metrics against Strategic Goals
• Define Success metric
• Benchmark performance against Competitors &
Strategic Goals
• Identify Strengths/Weaknesses and create actions
• Constant Monitoring of the Key Strategic Metrics
• Constant Monitoring of Key Projects to meet
Strategic Goals
STRATEGY EXECUTION TRANSFORMATION
16. STRATEGY WRAPPER: TOP DOWN|ILLUSTRATION
Intended for Knowledge Sharing only
Define Strategy for the Business and create metrics to monitor progress
against Strategic Goals…
1. Expand the Patient user base
a. Awareness and Consideration
b. Sign-up Channel performance
c. Geo Performance
2. Ensure Top Quality Care for Patients
a. #Patients visiting hospitals
b. Actual usage of Preventive initiatives
c. #Return visits per Patient
d. Feedback from Patients – Doctor, Care, etc.
e. Uptime of service availability
3. Return per Patient
a. Cost of service per Patient
b. In Hospital Stay vs. On-call treatment options
c. Risk adjusted Premium
d. Availability
e. NPS
4. Expand Offerings
a. Research & Development
b. Strategic Tie-ups
c. Preventive Healthcare
d. Re-insurance
Current Month MoM (%) YoY (%)
Ownership, visibility &
accountability
17. STRATEGY BALANCE SCORECARD|ILLUSTRATION
Intended for Knowledge Sharing only
Monitor performance of Functions (Product Management, Marketing,
Sales & Operations) via Balance Scorecard Approach…
Project Description Why?
How did you
arrive at Why?
Exp Impact on
Strategic Metrics
Level of Effort
Status/
Actuals
ActionETA
Product Management
Marketing
Sales
Operations
Finance
Risk
Expected & Actual impacts from all projects are then rolled
up to get total impact and then compared against Annual
Corporate Goals - Envision new projects/reprioritize efforts
on live ones to meet goals
…Balance Scorecard is regularly updated/monitored to check progress
against Goals and requisite actions are taken
18. THE EXECUTION FRAMEWORK: LEARN, LISTEN & TEST
Intended for Knowledge Sharing only 18
Strategy
Data
Instrume
ntation
Data
Platform
Reportin
g
Analytics
Research
Test &
Optimize
Data
Products
Iterative
Loop
Focus on Big Wins
Reduced Wastage
Quick Fixes
Adaptability
Assured
execution
Learning for
future initiatives
STRATEGY EXECUTION TRANSFORMATION
20. …HOW TO GET TO THE HOLY GRAIL
20
PEOPLE
• Equip PMO organization with data & analytics capabilities
• Design Thinking Focused
• Cross Functional ownership
• Employee Engagement Survey + Business Results+ Quantitative Analyses of
operational metrics (Voice)
PROCESS
• Retrospective Learning but Forward looking
• Goals: Cultural metrics, business metrics apart from efficiency metrics
• Balance Scorecard as a part of internal Knowledge Management
• External Learning & Knowledge Sharing Strategy
• Iterative Learning & Co-development of Analytics
TECH
• Design Thinking Tools
• Data Instrumentation, Collection & Analyses Capable
CULTURE
• Business Enablement
• Customer Needs Focused
• Entrepreneurial
Intended for Knowledge Sharing only
21. NO, IT’S NOT EASY…
21
https://imgflip.com/memegenerator/
Intended for Knowledge Sharing only
22. CHALLENGES
Intended for Knowledge Sharing only
Education- knowing what is Analytics & how it can help
Trust in the effectiveness
Support & Investment
Legacy hangover
Not what my boss wants
…basically don’t be a “smart-ass” who tells me what to do
23. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
Putting it all together
24. NEEDS FOR IT TO BE SUCCESSFUL…
Intended for Knowledge Sharing only
1 Executive Support & Sponsorship
2 Design Thinking across various organizational business units (BU)
3 Proof of Concept followed by individual BU buy-in
4
Employee Engagement Survey -> “Voice” program bringing together efficiency
metrics, business output, culture metrics followed by deep dive analyses & action
plan (Test & Learn)
5 Knowledge Capital Vision & gameplan
25. THE WRAP UP
25
• “Know” Culture is a worthy “high Risk, high Reward” investment
• “Must have” clarity of vision and ownership
• “Ensure” engagement of all stakeholders with the vision
• “Develop” ‘learn-listen-test-learn’ framework
• “Prepare” for ever evolving value systems
Intended for Knowledge Sharing only
26. Intended for Knowledge Sharing only
Quick recap of what it is
Intended for Knowledge Sharing only
Appendix
27. THANK YOU!
Intended for Knowledge Sharing only
Would love to hear from you on any of the following forums…
https://twitter.com/decisions_2_0
http://www.slideshare.net/RamkumarRavichandran
https://www.youtube.com/channel/UCODSVC0WQws607clv0k8mQA/videos
http://www.odbms.org/2015/01/ramkumar-ravichandran-visa/
https://www.linkedin.com/pub/ramkumar-ravichandran/10/545/67a
RAMKUMAR RAVICHANDRAN
27
https://www.linkedin.com/in/niranjansivaraman
NIRANJAN SIVARAMAN
28. Intended for Knowledge Sharing only
Disclaimer:
Participation is purely on a personal basis and does not represent VISA,Inc. in any form or matter. The
talk is based on learning from work across industries and firms. Care has been taken to ensure no
proprietary or work related info of any firm is used in any material.
Director, Insights at Visa, Inc.
Enable Decision Making at the
Executives/ Product/Marketing level via
actionable insights derived from Data.
RAMKUMAR RAVICHANDRAN
Data Analytics Engineer.
Data Architecture & Reporting Solutions
to enable Decision Making
NIRANJAN SIVARAMAN