Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Kodėl ypatingai svarbu parengti el. verslo strategija? Kokia ji turi būti? Ką reikia numatyti?
Visa tai Vladas Sapranavičius aptarė Webakademijos ir Webseminarų laidoje apie elektroninio verslo strategijos parengimą.
Laidos įrašą rasite čia: http://www.webconsulting.lt/elektroninio-verslo-strategijos-parengimas-webinaro-irasas/
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Kodėl ypatingai svarbu parengti el. verslo strategija? Kokia ji turi būti? Ką reikia numatyti?
Visa tai Vladas Sapranavičius aptarė Webakademijos ir Webseminarų laidoje apie elektroninio verslo strategijos parengimą.
Laidos įrašą rasite čia: http://www.webconsulting.lt/elektroninio-verslo-strategijos-parengimas-webinaro-irasas/
2015 m. rugsėjo 23-iosios dienos Webseminarų laidoje kalbėjome apie Google Adwords paskyros valdymo perdavimą (outsourcing) partneriams. Laidoje buvo naudojama ši prezentacija.
Webinaro įrašas skelbiamas čia: http://www.webconsulting.lt/google-adwords-valdymo-perdavimas-outsourcing-webinaro-irasas/
Šio seminaro tikslas – aiškiai sudėlioti naujos el. parduotuvės steigimo žingsnius, aptarti dažniausiai kylančias problemas ir jų sprendimo būdus, padėti įvertinti atsirandančias galimybes. Todėl pristatysiu platų spektrą praktinių žinių apie el. parduotuvės kūrimą, jos rinkodarą, komercinę ir teisinę sritis, klientų aptarnavimą ir IT. Tai privalomos bazinės žinios kiekvienam norinčiam pradėti dirbti su el. prekyba.
Simo Šarmavičiaus iš įmonės "Gera dovana" seminaras elektroninės komercijos konferencijoje "E-komercija '16". Kovo 15 diena, 2016 metai.
Simas Šarmavičius - Kai supranti, kad nieko nežinai. Pasiutuslape.lt istorija.Vladas Sapranavicius
Pasiutuslape.lt – tai grožio, SPA ir masažo paslaugų el. prekybos platforma su laiko rezervavimo galimybe. Pasidalinsiu svarbiausiomis išmoktomis pamokomis papasakodamas šios platformos istoriją.
Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)
2. Lietuvos Marketingo
Asociacija
• Veikia nuo 2004-ųjų metų, iki 2008 m.
- Marketingo Specialistų Asociacija;
• Vienintelė marketingo specialistus
vienijanti organizacija Lietuvoje;
• Apie 380 narių, skyriai Vilniuje,
Kaune, Klapėdoje ir Šiauliuose;
• Viena didžiausių profesionalų
asociacijų Lietuvoje.
6. Kalba teorija ...
“ Marketingo strategija - procesas,
leidžiantis organizacijoms sutelkti
ribotus išteklius į didžiausias esamas
galimybes didinti pardavimus arba
pasiekti konkurencinį pranašumą
”
8. Yra keli marketingo
planavimo lygiai
I. Įmonės tikslai ir įmonės marketingo
strategija
9. Yra keli marketingo
planavimo lygiai
I. Įmonės tikslai ir įmonės marketingo
strategija
II. Brandų strategija
10. Yra keli marketingo
planavimo lygiai
I. Įmonės tikslai ir įmonės marketingo
strategija
II. Brandų strategija
III. Brando marketingo strategija
11. Yra keli marketingo
planavimo lygiai
I. Įmonės tikslai ir įmonės marketingo
strategija
II. Brandų strategija
III. Brando marketingo strategija
IV. Marketingo strategijos įgyvendinimas
ir matavimas
16. Marketingo strategija yra
neatsiejama nuo verslo strategijos
Stiprybės, Poreikiai ir
silpnybės norai
Tikslinės
Konkurentai
rinkos
Trokštamas
Augimas Verslo strategija
vaidmuo
Marketingo strategija
18. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
19. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
20. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
• esama architektūra trukdo įmonės augimui;
21. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
• esama architektūra trukdo įmonės augimui;
• ne vienas brandas praranda savo vertę rinkoje;
22. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
• esama architektūra trukdo įmonės augimui;
• ne vienas brandas praranda savo vertę rinkoje;
• išsiskiria brandų patikimumas ir efektyvumas;
23. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
• esama architektūra trukdo įmonės augimui;
• ne vienas brandas praranda savo vertę rinkoje;
• išsiskiria brandų patikimumas ir efektyvumas;
• yra per daug arba per mažai brandų, tam kad įgyvendinti
verslo tikslus;
24. Kada marketingo strategiją
reikia peržiūrėti?
• jeigu keičiama kompanijos strateginė kryptis arba keičiasi
pagrindinis verslas;
• pakankamai didelė verslo dalis yra prijungiama arba
parduodama;
• esama architektūra trukdo įmonės augimui;
• ne vienas brandas praranda savo vertę rinkoje;
• išsiskiria brandų patikimumas ir efektyvumas;
• yra per daug arba per mažai brandų, tam kad įgyvendinti
verslo tikslus;
• atsirado puiki brandų sujungimo ar “co-branding” galimybė.
25.
26.
27.
28. Jeigu Jūs negalite
pristatyti savo
marketingo
strategijos - jos
neturite.
29. Marketingo strategija
turi būti parduota:
• Akcininkams;
• Darbuotojams;
• Klientams;
• Konkurentams;
• ir t.t.
31. Marketingo strategijos
kūrimo klausimai:
• Kur mes esame?
• Kaip mes čia atsidūrėme?
• Kur mes norime nueiti?
• Kokie mes norime būti?
• Kaip mes ten nueisime?
• Ar einame teisingu keliu?
46. Kieno tai funkcijos?
I. Įmonės tikslai ir įmonės marketingo strategija
(dažnai- “Brandų architektūra”) Aukščiausio
lygio vadovai
II. Brandų strategija
CMO
III. Brando marketingo strategija
Brand manager’iai
IV. Marketingo strategijos įgyvendinimas ir
matavimas
Specialistai ir
agentūros