This document discusses recommendations for improving the marketing strategies of the UCM Bowling Team. It begins with background on UCM Bowling and a description of the NCAA divisions. It then analyzes the bowling team's current social media presence and compares it to other UCM sports teams and successful NCAA bowling programs. Key recommendations include creating an Instagram account, using more player-focused social media posts, and developing player cards to promote the team in the local community. The summary captures the main topic, key details, and proposed recommendations.
The document provides recommendations to increase student attendance at UNC athletic events. It finds that the university currently struggles with low student attendance and lack of school spirit. Through focus groups and surveys, it identifies issues such as lack of awareness, outdated facilities, and lack of incentives. It then recommends short-term strategies like increased advertising, recognizing student groups at games, and promotional giveaways. Long-term, it suggests improving donor relationships, upgrading facilities, and creating an undergraduate student group called the "Bear Den" to promote school spirit. The goal is to revitalize culture and traditions around UNC athletics.
This document provides an executive summary of a capstone project analyzing the return on investment of playing club soccer in relation to receiving an athletic scholarship for college. It first explores the rising costs of attending college to show why athletic scholarships are pursued. It then reviews literature on the physical/time demands of student-athletes and the relationship between club and high school soccer. The analysis uses surveys of collegiate soccer players to determine if club soccer experience increases chances of receiving a scholarship over just playing high school soccer. The results found that while some receive scholarships, most benefits are the physical, mental and social rewards of playing youth soccer.
The document discusses the financial state of major college football and men's basketball programs. It estimates that the average annual economic worth of a football player at the top 75 schools is $435,000, while the average worth of a men's basketball player is $591,000. This is much higher than the value of an average scholarship. The document proposes a model where the largest schools form a professional college sports league that directly pays players salaries from program revenues, similar to the NFL and NBA models.
This document provides a public relations plan for the UIUC Men's Wheelchair Basketball team. It includes a situation analysis noting the team's lack of public awareness. The target market is identified as UIUC students aged 18-22 interested in sports. Strategic recommendations include relationship management and exposure goals. Tactics proposed are developing relationships with local organizations, campus groups, and using social media more actively. The plan aims to position the team as a well-known supportive organization on campus.
The document is a 3,000 word essay analyzing the distribution of power at SEC universities through the lens of Iris Young's theory of social justice. It uses the University of Missouri protests in 2015 and Williams-Brice Stadium at the University of South Carolina as examples. The essay argues that SEC football generates substantial revenue for universities, awarding football players more power and opportunity than other students. However, Young's model advocates equal distribution of non-material goods like power, which is not followed. The protests were only successful because the football team joined, showing they had more influence due to the money/power their sport generates. In conclusion, Young's theory cannot be fully applied to SEC schools where certain students have disproportionate power and influence
This document introduces STUNT, a new women's competitive team sport derived from cheerleading. It was developed by USA Cheer to provide new athletic opportunities for female students in a gender-equitable and cost-effective way. STUNT involves partner stunts, pyramids, tosses, jumps and tumbling performed in a 4-quarter game format. USA Cheer has submitted an application for STUNT to be recognized as an emerging NCAA sport and is working with the OCR to ensure it complies with Title IX as a gender-equitable sport. Several states have begun sanctioning STUNT seasons and competitions at the high school level.
This document provides a situational analysis and strategic plan for Ithaca Club Baseball (ICB). It analyzes ICB's strengths, weaknesses, opportunities, and threats. The primary target audiences are recommended as millennials aged 18-24, who are currently students at Ithaca College, and Generation X aged 34-54, who would have children interested in baseball. Strategic initiatives are proposed to increase ICB's brand awareness and fundraising, including developing a clear brand strategy and tactics, and fundraising strategy and tactics utilizing current technologies. The plan aims to communicate ICB's key messages to these audiences through strategic communication channels.
Should NCAA Adjust Division1A ollege football regulation_Cervantes Senior The...Steven Cervantes
This document discusses economic disparities in Division 1A college football. It notes that while student-athletes generate substantial revenue for their schools through football, their compensation (athletic scholarships) falls far short of this value. Coaches salaries are also discussed, with some making over $4 million per year at top schools. The NCAA's amateur rules are criticized for limiting players' ability to earn money from their skills while in college. Overall the document argues Division 1A football rules should be adjusted to better compensate student-athletes given their contributions to their schools.
The document provides recommendations to increase student attendance at UNC athletic events. It finds that the university currently struggles with low student attendance and lack of school spirit. Through focus groups and surveys, it identifies issues such as lack of awareness, outdated facilities, and lack of incentives. It then recommends short-term strategies like increased advertising, recognizing student groups at games, and promotional giveaways. Long-term, it suggests improving donor relationships, upgrading facilities, and creating an undergraduate student group called the "Bear Den" to promote school spirit. The goal is to revitalize culture and traditions around UNC athletics.
This document provides an executive summary of a capstone project analyzing the return on investment of playing club soccer in relation to receiving an athletic scholarship for college. It first explores the rising costs of attending college to show why athletic scholarships are pursued. It then reviews literature on the physical/time demands of student-athletes and the relationship between club and high school soccer. The analysis uses surveys of collegiate soccer players to determine if club soccer experience increases chances of receiving a scholarship over just playing high school soccer. The results found that while some receive scholarships, most benefits are the physical, mental and social rewards of playing youth soccer.
The document discusses the financial state of major college football and men's basketball programs. It estimates that the average annual economic worth of a football player at the top 75 schools is $435,000, while the average worth of a men's basketball player is $591,000. This is much higher than the value of an average scholarship. The document proposes a model where the largest schools form a professional college sports league that directly pays players salaries from program revenues, similar to the NFL and NBA models.
This document provides a public relations plan for the UIUC Men's Wheelchair Basketball team. It includes a situation analysis noting the team's lack of public awareness. The target market is identified as UIUC students aged 18-22 interested in sports. Strategic recommendations include relationship management and exposure goals. Tactics proposed are developing relationships with local organizations, campus groups, and using social media more actively. The plan aims to position the team as a well-known supportive organization on campus.
The document is a 3,000 word essay analyzing the distribution of power at SEC universities through the lens of Iris Young's theory of social justice. It uses the University of Missouri protests in 2015 and Williams-Brice Stadium at the University of South Carolina as examples. The essay argues that SEC football generates substantial revenue for universities, awarding football players more power and opportunity than other students. However, Young's model advocates equal distribution of non-material goods like power, which is not followed. The protests were only successful because the football team joined, showing they had more influence due to the money/power their sport generates. In conclusion, Young's theory cannot be fully applied to SEC schools where certain students have disproportionate power and influence
This document introduces STUNT, a new women's competitive team sport derived from cheerleading. It was developed by USA Cheer to provide new athletic opportunities for female students in a gender-equitable and cost-effective way. STUNT involves partner stunts, pyramids, tosses, jumps and tumbling performed in a 4-quarter game format. USA Cheer has submitted an application for STUNT to be recognized as an emerging NCAA sport and is working with the OCR to ensure it complies with Title IX as a gender-equitable sport. Several states have begun sanctioning STUNT seasons and competitions at the high school level.
This document provides a situational analysis and strategic plan for Ithaca Club Baseball (ICB). It analyzes ICB's strengths, weaknesses, opportunities, and threats. The primary target audiences are recommended as millennials aged 18-24, who are currently students at Ithaca College, and Generation X aged 34-54, who would have children interested in baseball. Strategic initiatives are proposed to increase ICB's brand awareness and fundraising, including developing a clear brand strategy and tactics, and fundraising strategy and tactics utilizing current technologies. The plan aims to communicate ICB's key messages to these audiences through strategic communication channels.
Should NCAA Adjust Division1A ollege football regulation_Cervantes Senior The...Steven Cervantes
This document discusses economic disparities in Division 1A college football. It notes that while student-athletes generate substantial revenue for their schools through football, their compensation (athletic scholarships) falls far short of this value. Coaches salaries are also discussed, with some making over $4 million per year at top schools. The NCAA's amateur rules are criticized for limiting players' ability to earn money from their skills while in college. Overall the document argues Division 1A football rules should be adjusted to better compensate student-athletes given their contributions to their schools.
Ithaca College Athletics | Public Relations Final Project 2014Peter James
Currently, Ithaca College Basketball, both men’s and women’s, is faced with the low fan attendance at their basketball games. Due to the fact that there is a lack of “Bomber-Pride” towards the athletic teams on campus, low fan attendance has become a perpetuating cycle at the games.
Within this proposal, we have re-evaluated the current situation surrounding the basketball games on campus, then established a multitude of ideas which can be implemented to increase student
attendance at the games. By pairing these proposed tactics with the newly branded “Ithaca Athletics,” an atmosphere of school spirit and athletic pride can now be established among the student body of Ithaca College.
The event plan proposes improving pre-game, in-game, and post-game events for CCU athletic events. The goals are to increase student attendance to over 25% of on-campus students, clarify roles between departments involved, and improve the pre-game experience through traditions, food, and connecting athletes to students. Specific proposals include holding a pre-game rally on the top floor of the student center, offering snacks, and having cheerleaders and student leaders pump up the crowd and lead cheers.
This document provides the schedule and expectations for a sports public relations class at the University of Cincinnati. It outlines the current event topics students will present on and the dates they are scheduled for. It also lists the requirements for group projects where students must create a media event around a sports topic and provide related materials. Elements of press releases and expectations for speed writing assignments are also included.
This document contains announcements and assignments for a sports public relations lecture class. It announces that sports experience audit assignments are due and to email missing assignments. It provides details on individual sports trends assignment topics due on March 12th and 26th, where students will present on a topic with sources and an engaging element. It outlines expectations for group projects, including demonstrating working knowledge of the topic and creating a media event to announce research findings. Group project schedule and topics are listed for April 8th and 15th, including eSports/sponsorships and tech in sports stadiums.
This document outlines the schedule and expectations for a sports public relations class at the University of Cincinnati. It includes the schedule of student presentations on various sports marketing topics taking place throughout March and April. It provides guidance on completing group projects, including expectations to have in-depth knowledge of the assigned topic, create a PowerPoint presentation with multiple credible sources, and develop a media event to announce research findings including a media alert, news release, and tweet. Finally, it includes an overview of what should be included in event planning, such as objectives, target audiences, schedule, budget, and metrics for measuring success.
The document discusses several issues surrounding paying college athletes. It summarizes various news articles and opinions on the topic. The NCAA is criticized for making billions of dollars from college sports while athletes receive only scholarships. A lawsuit argues athletes should be compensated for the use of their likenesses in video games and merchandise. While coaches at top schools make millions of dollars annually, athletes have difficulty balancing schoolwork and sports without additional pay. Experts debate whether universities should pay athletes as employees or strengthen academic standards.
The document discusses the debate around whether college athletes should be paid. It summarizes the arguments on both sides, including that athletes bring in revenue for their schools but are considered amateurs. The document also analyzes a Newsday article by Michael Dobie arguing that NCAA athletes deserve salaries. However, the document finds Dobie's source lacks credibility as a columnist for an opinion-based newspaper without expertise in sports. While some of Dobie's claims can be supported by other scholarly sources, the document concludes his article alone is not a credible source due to biases.
This document provides an overview of educational benefits available to military service members, including a guide to getting the US government to pay for college. It discusses the different types of scholarships available, including individual scholarships offered by colleges and universities, state scholarships, and forgivable loans for certain fields. The document emphasizes applying to as many scholarships as possible to increase chances of winning. It also stresses the importance of a strong scholarship essay and adapting it for different applications. Overall, the document aims to help military service members develop a winning game plan to maximize their opportunities to get funding for higher education.
The document outlines the agenda for a sport public relations lecture, including discussing sponsorship revenue at the University of Notre Dame athletics. It provides details on Notre Dame's sponsorship philosophy and challenges, listing key corporate sponsors that contribute over $100 million annually. The document also includes a schedule for current event presentations by students on various sports business topics.
The document outlines the agenda for a sport public relations lecture, including a current events quiz, game wrap discussion, and presentations on various sport business topics. It also provides details on Notre Dame's sponsorship philosophy and challenges in generating sponsorship revenue without on-site advertising. Sponsorship benefits for corporate partners at Notre Dame include use of the school's brand marks, media inventory, digital branding, and tickets/hospitality access.
Chicken Swarm as a Multi Step Algorithm for Global Optimizationinventionjournals
A new modified of Chicken Swarm Optimization (CSO) algorithm called multi step CSO is proposed for global optimization. This modification is reducing the CSO algorithm’s steps by eliminates the parameter roosters, hens and chicks. Multi step CSO more efficient than CSO algorithm to solve optimization problems. Experiments on seven benchmark problems and a speed reducer design were conducted to compare the performance of Multi Step CSO with CSO algorithms and the other algorithms based population such as Cuckoo Search (CS),Particle Swarm Optimization (PSO), Differential Evolution (DE) and Genetic Algorithm (GA). Simulation results show that Multi step CSO algorithm performs better than those algorithms. Multi step CSO algorithm has the advantages of simple, high robustness, fast convergence, fewer control.
The Battier Take Charge Foundation through its education scholarship program in the greater Miami, Houston and Detroit areas encourage students to pursue higher studies by awarding four year scholarship to them.
This document discusses using VERITAS Storage Foundation CDS technology to migrate Oracle databases between different platforms faster and with less disruption. Key points:
1) CDS technology uses portable data containers (PDCs) to allow volumes to be accessed on different platform types without copying data, saving significant time and resources over traditional migration methods.
2) A VxFS file system can be converted for use on a different endian platform using the fscdsconv utility, allowing the file system to be mounted and accessed without copying data.
3) Oracle databases or individual tablespaces can be migrated between platforms using export/import or Oracle 10g's transportable tablespaces feature, combined with PDCs to eliminate the need to copy
Elke werkgever streeft naar een divers personeelsbestand. Bij sommige groepen zijn de risico’s echter groter dan bij andere. Het benutten van al die regelingen is complex en tijdrovend door de specifieke procesvereisten. In dit webinar gaat Vera van der Horst in op de mogelijkheden die er zijn om iedereen een faire kans te geven op de arbeidsmarkt zonder financiële werkgeversrisico’s en legt een verband naar de Participatiewet, Banenafspraak, Social Return en PSO.
Lalita Nagrajan has 8 years of experience in software testing across various domains. She has tested applications in finance, mobility, healthcare, retail, and travel. She is certified in business analysis and software testing fundamentals. Lalita has experience testing desktop, mobile, and web applications. She is proficient in quality assurance tools like HP Quality Center, Jira, and Selenium. Lalita has strong technical skills, leadership abilities, and enjoys volunteering her time to test social media websites to improve user experience.
La protagonista sueña repetidamente con una chica misteriosa llamada Ana que pide ser rescatada. Tras investigar, descubre que Ana ha sido secuestrada por un joven adinerado del pueblo llamado Alfonso. La protagonista logra encontrar a Ana encerrada y juntos escapan de Alfonso. Ana explica que puede comunicarse a través de los sueños y que buscaba a la protagonista porque creía que podía ayudarla. Acuerdan verse con la madre de un chico que la protagonista buscaba para obtener más información.
Anoka-Hennepin Independent School District hosted a MnTAP intern to analyze water conservation opportunities across their 35 school properties. The intern assessed irrigation systems, collected data on soil conditions and turf health, and developed customized watering protocols. This allowed the district to identify ways to reduce their annual 106 million gallon water usage for irrigation by 20% over five years, while still maintaining healthy athletic fields. The intern's analysis provided a baseline and recommendations to help the district improve water efficiency and meet their conservation goals.
This document provides an overview of the Coastal Fars Gas Fields project which involves developing gas fields through 3 land rigs over 2 years. It discusses the project coordination between NIOC-PEDEC and consortium partners for drilling, geology, logistics, and IT project management services. The geology section describes the stratigraphic analysis and well design process. Drilling operations and performance monitoring are discussed. Logistics involve maintaining sites, roads, and transport. The IT section outlines communications infrastructure between rig sites and offices including databases, networks, and reporting systems.
Ithaca College Athletics | Public Relations Final Project 2014Peter James
Currently, Ithaca College Basketball, both men’s and women’s, is faced with the low fan attendance at their basketball games. Due to the fact that there is a lack of “Bomber-Pride” towards the athletic teams on campus, low fan attendance has become a perpetuating cycle at the games.
Within this proposal, we have re-evaluated the current situation surrounding the basketball games on campus, then established a multitude of ideas which can be implemented to increase student
attendance at the games. By pairing these proposed tactics with the newly branded “Ithaca Athletics,” an atmosphere of school spirit and athletic pride can now be established among the student body of Ithaca College.
The event plan proposes improving pre-game, in-game, and post-game events for CCU athletic events. The goals are to increase student attendance to over 25% of on-campus students, clarify roles between departments involved, and improve the pre-game experience through traditions, food, and connecting athletes to students. Specific proposals include holding a pre-game rally on the top floor of the student center, offering snacks, and having cheerleaders and student leaders pump up the crowd and lead cheers.
This document provides the schedule and expectations for a sports public relations class at the University of Cincinnati. It outlines the current event topics students will present on and the dates they are scheduled for. It also lists the requirements for group projects where students must create a media event around a sports topic and provide related materials. Elements of press releases and expectations for speed writing assignments are also included.
This document contains announcements and assignments for a sports public relations lecture class. It announces that sports experience audit assignments are due and to email missing assignments. It provides details on individual sports trends assignment topics due on March 12th and 26th, where students will present on a topic with sources and an engaging element. It outlines expectations for group projects, including demonstrating working knowledge of the topic and creating a media event to announce research findings. Group project schedule and topics are listed for April 8th and 15th, including eSports/sponsorships and tech in sports stadiums.
This document outlines the schedule and expectations for a sports public relations class at the University of Cincinnati. It includes the schedule of student presentations on various sports marketing topics taking place throughout March and April. It provides guidance on completing group projects, including expectations to have in-depth knowledge of the assigned topic, create a PowerPoint presentation with multiple credible sources, and develop a media event to announce research findings including a media alert, news release, and tweet. Finally, it includes an overview of what should be included in event planning, such as objectives, target audiences, schedule, budget, and metrics for measuring success.
The document discusses several issues surrounding paying college athletes. It summarizes various news articles and opinions on the topic. The NCAA is criticized for making billions of dollars from college sports while athletes receive only scholarships. A lawsuit argues athletes should be compensated for the use of their likenesses in video games and merchandise. While coaches at top schools make millions of dollars annually, athletes have difficulty balancing schoolwork and sports without additional pay. Experts debate whether universities should pay athletes as employees or strengthen academic standards.
The document discusses the debate around whether college athletes should be paid. It summarizes the arguments on both sides, including that athletes bring in revenue for their schools but are considered amateurs. The document also analyzes a Newsday article by Michael Dobie arguing that NCAA athletes deserve salaries. However, the document finds Dobie's source lacks credibility as a columnist for an opinion-based newspaper without expertise in sports. While some of Dobie's claims can be supported by other scholarly sources, the document concludes his article alone is not a credible source due to biases.
This document provides an overview of educational benefits available to military service members, including a guide to getting the US government to pay for college. It discusses the different types of scholarships available, including individual scholarships offered by colleges and universities, state scholarships, and forgivable loans for certain fields. The document emphasizes applying to as many scholarships as possible to increase chances of winning. It also stresses the importance of a strong scholarship essay and adapting it for different applications. Overall, the document aims to help military service members develop a winning game plan to maximize their opportunities to get funding for higher education.
The document outlines the agenda for a sport public relations lecture, including discussing sponsorship revenue at the University of Notre Dame athletics. It provides details on Notre Dame's sponsorship philosophy and challenges, listing key corporate sponsors that contribute over $100 million annually. The document also includes a schedule for current event presentations by students on various sports business topics.
The document outlines the agenda for a sport public relations lecture, including a current events quiz, game wrap discussion, and presentations on various sport business topics. It also provides details on Notre Dame's sponsorship philosophy and challenges in generating sponsorship revenue without on-site advertising. Sponsorship benefits for corporate partners at Notre Dame include use of the school's brand marks, media inventory, digital branding, and tickets/hospitality access.
Chicken Swarm as a Multi Step Algorithm for Global Optimizationinventionjournals
A new modified of Chicken Swarm Optimization (CSO) algorithm called multi step CSO is proposed for global optimization. This modification is reducing the CSO algorithm’s steps by eliminates the parameter roosters, hens and chicks. Multi step CSO more efficient than CSO algorithm to solve optimization problems. Experiments on seven benchmark problems and a speed reducer design were conducted to compare the performance of Multi Step CSO with CSO algorithms and the other algorithms based population such as Cuckoo Search (CS),Particle Swarm Optimization (PSO), Differential Evolution (DE) and Genetic Algorithm (GA). Simulation results show that Multi step CSO algorithm performs better than those algorithms. Multi step CSO algorithm has the advantages of simple, high robustness, fast convergence, fewer control.
The Battier Take Charge Foundation through its education scholarship program in the greater Miami, Houston and Detroit areas encourage students to pursue higher studies by awarding four year scholarship to them.
This document discusses using VERITAS Storage Foundation CDS technology to migrate Oracle databases between different platforms faster and with less disruption. Key points:
1) CDS technology uses portable data containers (PDCs) to allow volumes to be accessed on different platform types without copying data, saving significant time and resources over traditional migration methods.
2) A VxFS file system can be converted for use on a different endian platform using the fscdsconv utility, allowing the file system to be mounted and accessed without copying data.
3) Oracle databases or individual tablespaces can be migrated between platforms using export/import or Oracle 10g's transportable tablespaces feature, combined with PDCs to eliminate the need to copy
Elke werkgever streeft naar een divers personeelsbestand. Bij sommige groepen zijn de risico’s echter groter dan bij andere. Het benutten van al die regelingen is complex en tijdrovend door de specifieke procesvereisten. In dit webinar gaat Vera van der Horst in op de mogelijkheden die er zijn om iedereen een faire kans te geven op de arbeidsmarkt zonder financiële werkgeversrisico’s en legt een verband naar de Participatiewet, Banenafspraak, Social Return en PSO.
Lalita Nagrajan has 8 years of experience in software testing across various domains. She has tested applications in finance, mobility, healthcare, retail, and travel. She is certified in business analysis and software testing fundamentals. Lalita has experience testing desktop, mobile, and web applications. She is proficient in quality assurance tools like HP Quality Center, Jira, and Selenium. Lalita has strong technical skills, leadership abilities, and enjoys volunteering her time to test social media websites to improve user experience.
La protagonista sueña repetidamente con una chica misteriosa llamada Ana que pide ser rescatada. Tras investigar, descubre que Ana ha sido secuestrada por un joven adinerado del pueblo llamado Alfonso. La protagonista logra encontrar a Ana encerrada y juntos escapan de Alfonso. Ana explica que puede comunicarse a través de los sueños y que buscaba a la protagonista porque creía que podía ayudarla. Acuerdan verse con la madre de un chico que la protagonista buscaba para obtener más información.
Anoka-Hennepin Independent School District hosted a MnTAP intern to analyze water conservation opportunities across their 35 school properties. The intern assessed irrigation systems, collected data on soil conditions and turf health, and developed customized watering protocols. This allowed the district to identify ways to reduce their annual 106 million gallon water usage for irrigation by 20% over five years, while still maintaining healthy athletic fields. The intern's analysis provided a baseline and recommendations to help the district improve water efficiency and meet their conservation goals.
This document provides an overview of the Coastal Fars Gas Fields project which involves developing gas fields through 3 land rigs over 2 years. It discusses the project coordination between NIOC-PEDEC and consortium partners for drilling, geology, logistics, and IT project management services. The geology section describes the stratigraphic analysis and well design process. Drilling operations and performance monitoring are discussed. Logistics involve maintaining sites, roads, and transport. The IT section outlines communications infrastructure between rig sites and offices including databases, networks, and reporting systems.
This webinar will explain concept of International ACH, how it works, rationale for choosing it and how it differs from US domestic ACH. It will also discuss what International Payments Framework Association (IPFA) is and how it addresses International ACH issues. Instructor will cover the relevance of customer benefits and value proposition regarding International ACH and why it may be preferred over wire transfers.For More Details:
Email: david@grcts.com
Tel: +1-248-233-2049
Web: www.grcts.com
Morahi Tsotetsi is a South African IT professional with over 15 years of experience in mainframe programming, systems administration, and project management. He has worked for several large banks and government organizations, and has received numerous awards for his work. His resume highlights his strong technical skills and leadership abilities.
Google Drive es un servicio de almacenamiento en la nube que permite a los usuarios crear, editar y compartir documentos, hojas de cálculo, presentaciones, imágenes y otros archivos desde cualquier dispositivo. Los usuarios reciben 15GB de almacenamiento gratuito y pueden ampliar el espacio pagando una cuota mensual. Google Drive ofrece edición en tiempo real que permite a varios usuarios colaborar en un archivo al mismo tiempo.
This document discusses designing applications for mobile platforms like iOS, Android, and Windows Mobile. It notes the various screen resolutions of different devices and operating systems. It emphasizes the need to design experiences that work across fragmented platforms in a cost-effective way. While the web provides ubiquity and existing infrastructure, native applications have more functionality though web apps are catching up. Both native and web-based approaches are discussed as viable options for developing cross-platform mobile applications.
1. The Fashion Zone at Ryerson University aims to bridge the gap between entrepreneurship and fashion by providing students opportunities to explore both fields.
2. It serves as an incubator for innovative entrepreneurs seeking to enrich the fashion industry and consumer lives. Businesses started through the Fashion Zone focus on solving problems creatively or providing novel products/services.
3. Two entrepreneurs, Leo Park of Parker & Pine and Palina Roufanova of Love Winter Inc., successfully launched their fashion startups through the guidance of the Fashion Zone and now know how to continue growing their companies.
Writing SOPs or procedural documents can be challenging at times. However, writing SOPs is overall a straightforward process. However, enforcing what you already created and implemented in the pipeline is another story. The term SOP is very obvious. We have seen "clearly written description of how specific tasks are to be done." Another satisfactory definition would be "detailed written instructions that achieve the uniformity of the performance of a specific function." Is the firm doing what the regulations specify? Is the firm doing what their procedures specify? If you are medical device or a pharmaceutical manufacturer, these definitions come as no surprise because when it comes to FDA regulations and guidance documents "establish" means to define, to document (in writing or electronically) and to implement.
This document discusses how colleges are failing in their duty to educate athletes. It provides evidence that graduation rates for athletes, especially black athletes, are significantly lower than for other students. It also discusses how athletes are often clustered into less challenging majors and take easier courses in order to stay eligible, rather than being provided with a meaningful education. While the NCAA touts increasing graduation rates, independent analyses find larger gaps between athlete and non-athlete graduation rates. The document argues that colleges have a moral duty to provide athletes, who are often recruited to the school, with a valid education to set them up for success after college sports.
The document provides a marketing plan for the University of Central Missouri Men's Rugby team. It begins with an executive summary that outlines the team's history and accomplishments. It then performs a situation analysis that examines the team (no stated mission), customers (students and families currently), competitors (other college rugby clubs), and a SWOT analysis. The plan's objectives are to increase awareness of rugby in the community and interest in the team. It proposes strategies around product, place, promotion, and price to engage more community members and students as fans. The final sections discuss implementing the plan, with budgets, timelines, and contingencies.
This document is the Club Sport Handbook from Columbus State University. It provides information on the club sport program including its purpose, mission, administration, and eligibility requirements. It outlines 7 active club sports at the university: bass fishing, co-ed tennis, men's soccer, tackle football, ultimate frisbee, women's soccer, and wrestling. The handbook provides guidance on club sport management, finances, reserving facilities, creating new clubs, and ensuring participant wellbeing.
How social media changed college sport . Thesis work.IliaPlatonov
This document discusses how social media has impacted college sports in the United States in terms of regulations, reputation, and recruiting. It provides background on the growth of social media and how the NCAA and universities have implemented policies to regulate its use among athletes and coaches. The document examines specific NCAA social media policies and cases where schools faced penalties for violations. It also explores how social media can positively or negatively affect a university's reputation depending on how it is used. Finally, the document looks at how social media has changed recruiting culture and may benefit coaches' ability to promote their programs.
The document provides an overview of research conducted by the University of Colorado's athletic department to identify effective communication strategies and fan engagement initiatives to increase attendance. It conducted surveys and focus groups of CU students to understand which social media platforms and messaging resonate best. The research found that Facebook, Twitter, Instagram and Snapchat were preferred communication channels for students. Creating a sense of community through a student ambassador program and student-led social media was recommended to better connect students with athletes and encourage attendance.
This document summarizes a communication audit of the Naval Athletic Association Sports Information Department. The audit used an online survey and interviews with the 6 department members and 1 associated publications member. The survey assessed organizational communication, information exchange, communication channels, work atmosphere, and job satisfaction. Interviews explored communication channels, strengths, weaknesses, decision-making, and job evaluation. Overall results found that members were satisfied with communication but felt more face-to-face interaction was needed to share information and better understand workloads and styles given the department's heavy reliance on email communication.
College athletes provide immense value to their universities but are only compensated through scholarships. While scholarships cover tuition and housing, they do not cover other living expenses. A small stipend could help cover these costs while maintaining the fairness of the NCAA system. Implementing a 1% tax on media contracts could fund such a stipend without disrupting the current model. Paying athletes direct salaries would be too costly and damage competitive balance, destroying what makes college sports unique. Overall, a small additional stipend is a reasonable compromise that benefits athletes without commercializing the NCAA system.
Weighing the Case for Paying College AthletesChaseCrean
This document discusses the debate around paying college athletes. It notes that college sports, especially football and men's basketball, generate billions in revenue each year, with most of that money going to coaches, universities, and the NCAA rather than the athletes. It introduces the economic concepts of monopsony labor markets and marginal revenue product to argue that the NCAA functions as a monopsony, suppressing wages for athletes below what a competitive market would pay based on their value. The document maintains paying athletes beyond their current scholarships warrants further discussion considering these economic factors and the NCAA's role as the sole regulator of college sports.
1. Marketing the UCM
Bowing Team
FALL
2016
SPECIAL PROJECTS IN MARKETING
CARLY THOMAS
THEUNIVERSITY OF CENTRALMISSOURI | Warrensburg, MO
2. Table of Contents
I. Overview…………………………………………………………………………………..1
II. Background………………………………………………………………………………..2
III. The Divisions of the NCAA…………………………………………………………….2-4
IV. Current Marketing Strategies……………………………………………………………4-5
V. Other UCM Sports………………………………………………………………………5-7
VI. Other NCAA Bowling Programs………………………………………………………..7-8
VII. Recommendations………………………………………………………………………8-9
VIII. References………………………………………………………………………………..10
3. 1
Overview
This report discusses the recommendations that should be made to the University of
Central Missouri Athletic Department and Bowling team regarding their marketing strategies.
These recommendations are based on multiple analyses consisting of the differences of the
NCAA divisions, the current marketing strategies of the bowling team, and the marketing
strategies of other UCM sports and other NCAA bowling programs. Social media and print
mediums will be two of the main topics discussed.
4. 2
Background
The University of Central Missouri has had a women’s bowling team since 1971. The
team was only considered a club sport at UCM until 2001 when it became a varsity sport. At this
time, Ron Holmes, the current coach of the Jennies, became the first official head coach of
women’s bowling at the University. The NCAA started recognizing women’s bowling as a sport
in the 2003-2004 season. UCM Jennie’s Bowling has had a very successful history since the
inception of NCAA Bowling. The team has received post season births to every NCAA
Championship. Only one other team has accomplished this; the University of Nebraska-Lincoln.
At the 2004, 2005, and 2009 championships, UCM finished second. UCM has produced
numerous All-Americans and Academic All-Americans, multiple rookie and player of the year
honors, coach of the year awards, and an Elite 89 award. This program is one of the most
decorated and prestigious ones in the country.
Since NCAA Bowling is only offered at the Division I level, UCM competes against
schools of all divisions even though UCM is only considered DII. Being placed in Division II is
a reason the UCM Bowling program is so different than other NCAA bowling programs.
The MIAA conference, the home conference of UCM, is now recognizing women’s
bowling as a conference sport. The inaugural season is 2015-2016, and the championship will be
hosted in Kansas City, Kansas. This new conference will play a significant role in the future
marketing strategies of UCM Bowling.
The Divisions of the NCAA
The National Collegiate Athletic Association, known as the NCAA, splits colleges and
universities in the United States into three different divisions. The divisions are known as
5. 3
Division I, Division II, and Division III. Division I schools are viewed as larger schools while
Division III schools are typically very small. The divisions differ in areas such as the minimum
number of sports offered, attendance, scheduling criteria, and financial aid.
Division I schools must offer a minimum of seven sports for both genders. There are also
minimum participation requirements for every sport. Each sport has scheduling criteria that must
be followed. According to the NCAA, “for sports other than football and basketball, Division I
schools must play 100 percent of the minimum number of contests against Division I opponents”
(Divisions Differences). An example of the attendance criteria of DI schools is that Football
Bowl Subdivision schools must “average 15,000 people in actual or paid attendance per home
game, which must be met once in a rolling two-year period” (Divisional Differences). There are
also minimum and maximum financial aid awards for each sport that schools must meet when
giving out scholarships.
Division II schools must have at least five sports for males and females. These sports can
also be broken up into six for females and four for males. Just like Division I programs, Division
II schools have minimum participation requirements. Unlike Division I, the only sports that have
scheduling criteria are football and basketball, and there are no attendance requirements for
games. There is also only a maximum amount of financial aid that each sport is not allowed to
exceed. Division II schools have some characteristics that make them unique. According to the
NCAA, “Division II teams usually feature a number of local or in-state student-athletes”
(Divisional Differences). Also, the University is what finances the athletic department’s budget,
which is not the case at Division I schools.
Division III schools are very different from the first two discussed. Just like Division II,
Division III requires there to be five sports for each gender, and there is a minimum participation
6. 4
requirement. The biggest difference that is seen in Division III programs is that they “feature
student-athletes who receive no financial aid related to their athletic ability and athletic
departments are staffed and funded like any other department in the university” (Divisional
Differences). Therefore, there is very little funding for the athletic teams at Division III
institutions.
As the NCAA discusses, there is more money in an athletic department budget at a
Division I school than a Division II or Division III school. For example, the University of
Central Missouri Bowling program receives less money than the bowling team at the University
of Nebraska-Lincoln because of the different characteristics of the NCAA divisions.
Current Marketing Strategies
The UCM Bowling team has a Facebook and Twitter account. The team has 81 followers
on Twitter and 63 likes on Facebook. There is currently no Instagram account for the team.
The team has also eliminated some marketing tools. For
example, there used to be a media guide that was
produced every year for the team, but this ended with the
2012-2013 season. To the left, is the cover of the 2011-
2012 media guide which features All-American Kim
Wallace.
7. 5
The bowling team also uses a live stream system called “The Cube” to broadcast each
tournament. The link to The Cube is posted on Facebook and Twitter for fans to follow along for
each event.
Other than the few social media accounts that are used, the bowling team does not use
any other forms of marketing, especially print sources.
Other UCM Sports
The University of Central Missouri Athletics Department currently has Facebook,
Twitter, and Instagram accounts. Most teams have all three accounts as well, except for a few.
Most the teams have at least two forms of social media. The athletic department uses social
media to promote the different teams to their fans. The department staff creates posts about
schedules, game updates, player updates, and any news articles that are relevant. Even though the
athletic department does an adequate job of covering all sports, some of the “smaller” sports do
not get as much coverage as others. According to Mike Knipper, the Assistant Athletic Director
for Media Relations at UCM, it is sometimes very hard to keep track of all the sports teams. He
says that “with only two full-time staff members in media relations with one GA trying to cover
17 sports, we sometimes will miss things with some of the sports that don’t get as much
attention, like a bowling team or wrestling” (Knipper).
The athletic department tweets out links to all the live coverage of games and events.
Since most of UCM’s athletic events cannot be viewed on television, live coverage online is a
way for fans to watch from home and cheer on their favorite teams.
8. 6
UCM also has a weekly radio show on KOKO radio called “Central Sports Talk.” It is
hosted by Greg Hassler and Bill Turnage and focuses on what is happening that week in UCM
athletics.
The athletic department also uses multiple print items that can be seen around campus
and in the Warrensburg community. One of the prime examples are the player cards. A player
card features a head or action shot of a player with the schedule of that respective player’s sport
on the back of the card. Featured on some of these cards are volleyball, soccer, basketball, and
football. Local Warrensburg businesses such as Pita Pit, Dairy Queen, and Country Kitchen
display these cards for fans to pick up. Unfortunately, UCM Bowling is not featured on any
player cards. Below are two examples of UCM player cards from the soccer and football teams.
9. 7
There are also full sized posters that are used to promote different athletic teams. Some of
these are similar to the player cards but most focus on more than just an individual player. Just
like the player cards, the bowling team does not have a poster.
Even though Mike Knipper feels that social media has significantly benefited the athletic
department, it can overshadow other marketing mediums that are still important and relevant. He
stated that “sometimes we get too focused on the new media like social media and get away from
the old-school media (newspaper, radio) that so many of our older fans still use” (Knipper). By
not always including articles or updates in the local newspaper, the athletic department does not
reach a fan base that is crucial.
Other NCAA Bowling Programs
Some of the elite bowling programs in the country have unique social media and
marketing strategies.
According to the latest National Tenpin Coaches Association (NTCA) poll, which is
found in a recent article posted by UCM, 20 out of the top 25 ranked teams in the country are DI
schools. Therefore, UCM is going to have a smaller budget than most of its main competitors
and cannot spend as much money on their marketing strategies.
10. 8
Long Island University-Brooklyn is a
good example of a team that has a unique
Instagram account. Every Tuesday this team
posts a video using the hashtag “trick shot
Tuesday.” These types of posts allow fans of
LIU-Brooklyn’s team to see what the players
are doing at practice. It is a fun, interactive
way for the team to gain more attention from
followers.
Some teams also do shout-outs to their players for birthdays, graduations, and post what
is being done by their players in their free time. Fans and followers of the social media account
can get a more in-depth look at their favorite players, and it makes the marketing experience
more personal for the follower. UCM bowling should use similar tactics as other NCAA bowling
teams.
Recommendations
A proposal should be made to both the athletic department and the bowling team to
change some aspects of their marketing strategies. With bowling being a sport that does not have
11. 9
as large of a fan base as others, extra attention should be focused on the team to gain more fans
and attention from the school and community.
The bowling team should establish Instagram and Snapchat accounts. By having more
social media accounts, this will allow for a larger fan base to be created. Also, more posts on
different social media sites will garner the attention because fans and followers will see more
content from the bowling team.
Player cards should be created by the athletic department that features players from the
bowling teams and the season schedule. The bowling team already has action shots taken at the
beginning of each season, so these same pictures would suffice for the cards. These cards can be
placed in different stores and restaurants around the community to promote the team. By doing
this, the fans and community members who do not use social media will be able to have a copy
of the team’s schedule along with being able to place names with faces of individual players.
Introducing these new social media strategies will be very beneficial for both the athletic
department and bowling team. It will also be very cost efficient since Instagram and Snapchat are
free to use. The player cards are the only item that will cost money to make. With UCM being a
DII school, this will benefit them because their budget is smaller than most other NCAA schools
with elite-level bowling programs.
12. 10
References
“Divisional Differences and the History of Multidivision Classification.” NCAA,
http://www.ncaa.org/about/who-we-are/membership/divisional-differences-and-history-
multidivision-classification. Accessed 2 September 2016.
“Jennies Bowling ranked eighth in latest NTCA Poll.” UCM Athletics,
http://www.ucmathletics.com/news/2016/11/28/womens-bowling-jennies-bowling-ranked-
eighth-in-latest-ntca-poll.aspx. Accessed 28 November 2016.
Knipper, Mike. “Re: Marketing Project.” Received by Carly Thomas, 1 Dec. 2016.
Liubowling. “When you forget cones for target practice…..” Instagram, 30 November 2016,
Instagram.com/p/BNad7Rugtnu/.