Marketing to Women in the Ski Industry
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Women are the "opportunity" in the ski industry but how can we market to them? Learn some alarming stats in this presentation!
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The document discusses women's use of social media based on various surveys from 2009. It finds that 75% of women surveyed were more active in social media than the previous year, though 64% did not care if brands had a social media presence. While 75% said social media did not influence purchase decisions, the constant sharing of product information may impact consumers. Women are highly engaged in social networks and blogs for researching products, deals and connecting with others. The fastest growing demographic on Facebook are women over 55. Engaging with women on social media requires listening, asking questions, responding and showing respect.
Reaching Women via Social Media
My slides from Blogworld Expo presentation on reaching women through social media. Title is "Stimulating the Conversation with Women in Social Media." There should be a video of the session - will post when I get a link.
Influencer Marketing : Where Women Rule
This document discusses the dominance of women in influencer marketing. Some key points:
- Women make up 78% of influencers and have always had significant buying power, influencing over 80% of consumer purchasing decisions.
- Micro-influencers with under 100k followers have more impact, delivering higher engagement rates of over 3% compared to 1.1% for larger influencers, and are more cost-effective.
- The document provides examples of female influencers from different backgrounds and perspectives to provide nuanced and authentic stories on various topics like parenting, health, and lifestyle.
Kim Patel
Gen Z is the largest generation yet at over 76 million people in the US. They value individuality and self-expression. Many feel the current path is unsustainable and want to enact change through activism and politics. Gen Z sees themselves as ambitious and self-made, rather than entitled, and they will redefine what it means to have a job through their entrepreneurial spirit. Brands need to provide Gen Z with inspiration and tools to achieve their dreams through authentic experiences rather than just products.
Getting Her Attention - Online and Offline Marketing Strategies that Work
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Marti Barletta | Women Make Chicago Chic
The document discusses the power and influence of women in society and as consumers. It notes that contrary to common perceptions, women earn close to or more than men in many households and careers. It highlights statistics showing women's educational attainment, career advancement, business ownership, spending power and influence over purchasing. The document advocates marketing directly to women by focusing on relationships, feelings and stories rather than facts and features alone.
Love and Happiness: Building Community with Smart Communications
Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications.
This session at the 2017 Nonprofit Technology Conference introduced strategies for building a brand that supporters love, so that they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so. We discussed ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we explored how you can get supporters to connect with work being done thousands of miles away using creative tools like virtual reality. We also discussed how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we touched on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.
Facebook: The Largest Marketplace on Earth
Facebooks footprint and continued growth can no longer be ignored. Facebook is no longer just a large peer to peer network... business to business and business to consumer interaction is growing on a daily basis. Marketers must implement strategies to engage with their audience within Facebook.
Care2 womenmam
Women with children are more likely to use social networks like Facebook than the average adult. The fastest growing Facebook segment is women over 55, whose usage increased 175% in the last three months. User engagement on social networks is often associated with promotions and deals, but highly connected individuals are more interested in learning about company culture, values, and policies.
2010 HAR REALTOR® Expo- Sandra Morgan
This document discusses marketing to women. It states that 91% of women feel marketers do not understand them and that successful marketing to women must be transparent and not just "pink". It provides statistics showing the high levels of purchasing power and control women have over various categories. It notes the growing numbers and wealth of affluent women and women business owners. The document advocates using social media like Facebook and Twitter to effectively market to women.
How to Update Your Social Media Marketing Strategy for 2021
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Ignite presentation
"Enlighten us, but make it quick." This is the 5-minute presentation I made to the Social Media Club at SEED Eco Lounge in Savannah to kick off Global Ignite Week. I spoke about SCAD's efforts in social media since launching an institutional initiative in March 2009.
Social Media Workshop from the Illinois Alcoholism and Drug Dependence Associ...
This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
MAKING THE CASE FOR COMMUNITY DEVELOPMENT
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
How to Recruit Women aged 21-39 as Volunteers
In order to expand their reach, non-profits like the Girl Scouts of Western Washington must reach beyond parents of girls engaged in their programs. Here's how.
IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)
This document provides a market research proposal for Trout Unlimited (TU) to better understand and engage female audiences. It aims to determine the current number of female TU members, why they joined, and their interest levels. The proposal outlines research objectives to evaluate female membership participation, renewals, geographic patterns, and the potential female angler market size. It then analyzes TU's social media presence and engagement on platforms like Facebook, Twitter, LinkedIn and recommends improving content and encouraging more female participation to attract more female members.
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Social Media Master Class - Jen Morilla, The Social Girl
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
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6:个人职称评审加20分
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Marketing to Women in the Ski Industry
- 1. American Women: Listen What I Say
- 3. FACT: Women control 85% of household spending. - Mediamark Research & Intelligence survey
- 4. Research: Participation
- 5. Conversion and retention have unique interactions with gender. Percent Female in Snowsports by Single Year of Age: Five Season Average
- 6. Gender Ratio by Ability: 2008/09
- 7. Gender Ratio by Ability: Skiers ONLY 2008/09
- 8. Gender Ratio by Ability: Snowboarders ONLY 2008/09
- 9. Research: How to Reach Them
- 10. FACT: 53 percent of Women spend 2+ Hours Using the Internet
- 11. FACT: 42 million women in the United States participate in social media at least weekly. May 2009 – Blogher, iVillage & Compass Partners
- 12. FACT: 31.5 million – Social Networks 23 million – Blogs 16.8 million – Message boards May 2009 – Blogher, iVillage & Compass Partners
- 13. 3 Ways to Engage Women as an Industry
- 14. FACT: There is no “Women’s Market”; There’s Your Women’s Market!
- 15. # 1 Acknowledge Their Differences
- 17. Comfortable Learning Environment
- 18. #2 Connect
- 20. FACT: Only One Female NSAA Director out of 22! HIRE MORE WOMEN!
- 21. Find the Influencer(s) and ENGAGE
- 22. Create an Emotional Connection
- 23. #3 Invite Them Back
- 24. Questions?
Editor's Notes
- Starting at age 40 the incidence rate for women on the slopes drops fast.