The document discusses the current situation and key issues facing an Indian telecom company, including the impact of Jio and difficulties implementing VoLTE. It outlines the company's mission to win customers for life through exceptional experience, and values of being alive, inclusive, and respectful. The company's marketing strategies are described, such as relationship marketing, pricing based on customers, product innovation, and strategic tie-ups. The marketing action plan involves sponsoring events, guerilla marketing, and increasing investment in R&D and services. Contingency plans are also mentioned.

1. Introduction

2. Current Situation (Balance sheet)

3. Current Situation (Balance sheet)

4. Current Situation (Balance sheet)

5. Current Situation (Share price-1 month)

6. Current Situation (Share price-1 year)

7. Key Issues
• Jio effect
• Voice over LTE implementation issues
• Rural penetration
• A difficult regulatory environment
• Falling margins

8. Objectives
• Mission: Hunger to win customers for life
• Vision: To enrich the lives of their customers.
Their obsession is to win customers for life
through an exceptional experience.
• Values:
– Alive
– Inclusive
– Respectful

9. Marketing Strategies
• Relationship marketing
• Integrated marketing
• Pricing strategies (Customer based)
• Product innovation (Leap frog strategy)
• Expansion strategy (Foreign investments)
• Mass marketing
• Fortress or position defense strategy
• Strategic tie ups (Microsoft, Lufthansa, Uber, etc.)

10. Marketing action plan
• Sponsoring popular sporting and
entertainment events
• Guerilla marketing
• More investment in R&D
• Increase Value Added services portfolio

11. Contingency plans