Marketing strategy and implementation for Airtel
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The document discusses the current situation and key issues facing an Indian telecom company, including the impact of Jio and difficulties implementing VoLTE. It outlines the company's mission to win customers for life through exceptional experience, and values of being alive, inclusive, and respectful. The company's marketing strategies are described, such as relationship marketing, pricing based on customers, product innovation, and strategic tie-ups. The marketing action plan involves sponsoring events, guerilla marketing, and increasing investment in R&D and services. Contingency plans are also mentioned.
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e-EPIC Business Plan, January 2012
e-EPIC is an electronics company with a mission to provide excellent products and customer service. The business plan presentation introduces the executive team and outlines key aspects of their strategy, including expanding sales and R&D. It also discusses adapting to current market challenges and increasing team effectiveness through better communication. The plan examines competing in volatile markets by analyzing competitors and customers, and maintaining a flexible leadership approach focused on growth.
1. IB UNIT 4 - The Strategy and Structure of International Business.pptx
The document discusses various aspects of global strategy and international business. It covers:
1. The objectives of global strategy as maximizing firm value through profitability and responsible operations.
2. Determinants of enterprise value such as profitability, growth, and strategic positioning on the efficiency frontier.
3. Key considerations for global strategy including organizational structure, controls, culture, and adapting to changes.
4. Leveraging location economies, experience effects, core competencies, and subsidiary skills through international expansion.
International business strategies
The document discusses various international business strategies that companies can employ when expanding globally, including global, international, multi-domestic, and transnational strategies. It analyzes the pros and cons of each strategy based on the pressures of local responsiveness and cost reduction. Additionally, the document explores concepts like core competencies, economies of scale, and global learning which are important considerations for companies developing international business strategies.
MARK7375-lecture1.ppt
This document provides an introduction to marketing strategy. It defines strategy and discusses how marketing contributes through concepts like the marketing concept and market orientation. The three levels of strategy - corporate, business, and marketing - are introduced. The marketing concept of determining customer needs and wants more effectively than competitors is defined. Finally, the document discusses the importance of being market oriented and having information on customer buying influences permeate the entire organization.
HP Session 9.pdf
International strategic management involves determining a firm's mission, objectives, and strategic plan. It requires evaluating internal resources and external opportunities/threats. Key elements include environmental scanning, internal analysis, goal setting, and implementation. Strategies must balance global integration with national responsiveness. Options include global, multi-domestic, international, and transnational strategies. Specialized strategies also exist like first-mover, bottom of the pyramid, and born-global approaches. Effective strategic management is needed to coordinate diverse operations in today's complex global economy.
4 steps of the strategic planning
A brief presentation on how to develop a strategic marketing plan in 4 steps: identifying, scanning, conceiving and realising
Similar to Marketing strategy and implementation for Airtel (20)
Result based monitoring and evaluation for agriculture june 25 presented
Result based monitoring and evaluation for agriculture june 25 presented
1. IB UNIT 4 - The Strategy and Structure of International Business.pptx
1. IB UNIT 4 - The Strategy and Structure of International Business.pptx
Marketing strategy and implementation for Airtel
- 1. Introduction
- 2. Current Situation (Balance sheet)
- 3. Current Situation (Balance sheet)
- 4. Current Situation (Balance sheet)
- 5. Current Situation (Share price-1 month)
- 6. Current Situation (Share price-1 year)
- 7. Key Issues • Jio effect • Voice over LTE implementation issues • Rural penetration • A difficult regulatory environment • Falling margins
- 8. Objectives • Mission: Hunger to win customers for life • Vision: To enrich the lives of their customers. Their obsession is to win customers for life through an exceptional experience. • Values: – Alive – Inclusive – Respectful
- 9. Marketing Strategies • Relationship marketing • Integrated marketing • Pricing strategies (Customer based) • Product innovation (Leap frog strategy) • Expansion strategy (Foreign investments) • Mass marketing • Fortress or position defense strategy • Strategic tie ups (Microsoft, Lufthansa, Uber, etc.)
- 10. Marketing action plan • Sponsoring popular sporting and entertainment events • Guerilla marketing • More investment in R&D • Increase Value Added services portfolio