Discount Nutrition Shop provides high quality nutrition supplements and health information online and in multiple languages. It has experienced early customer traction since launching in 2007 and becoming fully staffed in 2010. The founders are seeking $3 million to fund marketing, technology development, and staffing to capitalize on the large and growing health and nutrition market and compete with other generic online retailers. Financial projections estimate rapid revenue and visitor growth over the next few years.

1. Business Opportunity Overview

2. What is Discount Nutrition Shop?
• Provides high quality nutrition
supplements, research, & health information
• Continued growth in demand
– More consumers are seeking alternative medicines as well
as relevant health info
– No one else is trying to offer research & health info in
different languages matched with alternative medicines or
other related solutions.
• Value Propositions
– A source for all health topics and related products.
– All information available in multiple languages.

3. Company Status
• Business started in August 2006 (corp. formed)
• Thousands of dollars & hours invested by founders
• Fully staffed since January 2010
– 3 full time 1-2 part time + contractors for other work
• Initial customer traction
– Site launched in February 2007
– Million+ organic unique visitors since launch plus paid
targeted traffic from product ads

4. The Market
• Health topics and nutrition products dominate the
internet.
– Millions of searches per month, per health topic, per
nutrition related keyword (ex: fish
oils, multivitamin, vitamin d)
– There are thousands of keywords related to
vitamins, minerals, herbs, & specific ingredients.
• Each keyword receives tens of thousands of searches and lots of
them receive millions per different variation. (U.S. Searches)
• Primary Customers of all age groups 18+
– Products for all people and pets
– Targeted groups within 18-65 years of age
• Spills over into older an younger age groups

5. Competition
• Ranges from small to large sites that may sell similar
items from sellers large and small
– Very generic; all doing the same; ex. no health topics or
research provided to match with alternative medicines.
– Little or no moves to translate website shops to increase
global traffic.
• General Health Stores
– Most fail to be unique & innovative when trying to attract
new customers
– Mostly non offer any new platforms for purchasing
products or offer information with ads. Ex: mobile apps,
Other device apps, niche shops

6. Marketing Plan (partial)
• Online advertising
– Pay-per-click on Google, Yahoo, & others.
• Content syndication
– Content partners, latest research & health info
• Creating/distributing buzzworthy content
– Creating articles based on latest research info and
distributing them on media & social sites to generate ad
revenue and product sales
• Public relations
– Focused on newspapers, magazines, bloggers, radio
stations, college market, etc.
• Media advertising
– Radio & media ads on relevant shows/programs

7. Revenue Model
• Advertising revenue (display ads on websites
& mobile applications)
• Product Sales
– Nutrition Supplements (weight loss, whey)
– Health Supplies
– Vitamins, Minerals, Herbs, Fish Oils
• Product Commissions
– Sales commissions from our shopping mall site

8. Why We Need Funds?
• Seeking $3 million for:
– Execution of Marketing plan
– Execution of Technology plan
• Constantly introducing new features to gain new customers
– Additional staffing & management
• Moderating site comments/article submissions
• Parse through research info and generate articles
• Customer service
• Fill additional key management positions as company grows
– Inventory of popular selling items

9. Financial Projections
2012 2013 2014
Unique Visitors 1,326,927 2,653,000 6,295,000
Total Page Views 6.2 15 33
(millions)
Revenues 411,000 1,156,000 3,600,000
Expenses 329,975 875,000 2,299,000
EBITDA 81,025 281,000 1,301,000
Key Action Items
Increasing page views/visitors
Increasing and stabilizing organic traffic
Increasing CPM/RPM
Increasing paid traffic initiatives
Increasing traffic and sales from other sources

10. Exit Plan
• Acquisition
– Prospective buyers
• Relevant Manufacturers and Distributors
• Publicly traded health companies (WebMD)
• Internet retail company (Ebay, Amazon, others)
• Non-acquisition
– Grow brand/properties
• Increase sales and internet presence
• Roll out new features and platforms to reach new customers
• Acquire key manufactures, distributors, and other relevant
properties

11. Team
• Steve Lucchesi, CEO (Degree in Business MGMT:
CUNY)
– Manages overall company. Is also a tech guru
• Tom Bruno
– Manages content team and operations
• Mike T (Degree in Computer Science: CUNY)
– Manages technology development
• Steve Lucchesi
– Marketing Manager

12. Summary
• Nutrition and Health websites & presence on social
networks
• Large untapped niche in online health & nutrition
space
• Early initial and repeat customer traction
• Track record of gaining new customers
• Launching and beta testing of new features
• Mobile applications launched
• Innovative and unique approach to multibillion dollar
market