SlideShare a Scribd company logo
MARKETING STRATEGY
ASSIGNMENT 3
PRESENTATION BY
GROUP 5
About flâneur
A high-end nightwear
brand that brings elegant
and fun nightwear for the
women who care about
style and comfort. the
nightwear by flâneur has
unique designs with a
premium price.
VALUE PROPOSITIONVALUE PROPOSITION
CANVASCANVAS
COMPETITORCOMPETITORCOMPETITOR
ANALYSISANALYSISANALYSIS
MARKETINGMARKETINGMARKETING
STRATEGIESSTRATEGIESSTRATEGIES
for
SOCIALMEDIASOCIALMEDIASOCIALMEDIA
MARKETINGMARKETINGMARKETING
Our target audience are young
urban women who are interested
in fashion. These women spend a
lot of time on social media
typically. Therefore, our biggest
opportunity is in social media
marketing. Our target here is
Instagram penetration via
marketing and branding.
Facebook today has a much
older population while young
people are on Instagram. Thus,
our focus is on Instagram
marketing because that's where
our customers are.
Influencer Marketing:
Marketing through influencers who
have around 20K followers with a
minimum 3% engagement rate.
We did this via Ms. Vinita Chaudhari
(VinitaChaudhari_Artistry) and
received many profile visits and
inquiries.
Advertisements:
Advertisement for market penetration
in the form of instagram post ads.
Word-of-mouth is an effective yet
undermined tool in marketing. If done
strategically, it works wonders for the
business.
At Flaneur, we incentivized this tool by
way of referral marketing. In an offline
world, this strategy has a limited reach
but with social media and digital
marketing in place, referral marketing
has helped us tap our target segment
optimally.
There are ways and means through
which referrals can be done like -
through employees, customers, tie-ups
with complementary businesses,
referral marketing network, cash and
non-cash incentives, time-bound
rewards, making website and social
media suitable for referrals.
REFERRALREFERRALREFERRAL
MARKETINGMARKETINGMARKETING
Yes! We do have some
fresh designs. You can refer
it to them and I'll offer you a
10% discount on your
next purchase
Hey Harsha, I really
loved your product.
My friends wanted to know
if you've some
different designs?
Hey, flâneur has
some really cool new
PJ collections! You
should definitely
check it out
OMG! I am definitely
gonna grab some cute PJs
this time!!!
How this works: A search engine has a
crawler that goes out and gathers
information about all the content
available online.
An index is then fed through an
algorithm that tries to match all that
data with the query.
We use the top reigning apparel &
ecommerce brands as a benchmark to
optimize our website.
Source: Search Engine Land
ROADTOTHEROADTOTHEROADTOTHE
FUTUREFUTUREFUTURE
Tie-up withTie-up with
Bachelorette PartyBachelorette Party
outfitsoutfits
Onboarding onOnboarding on Nykaa, Myntra,Nykaa, Myntra,
Shopper's Stop, Tata CliqShopper's Stop, Tata Cliq
IG Ads & Influencers inIG Ads & Influencers in
Mumbai, Pune, Nasik, ,Mumbai, Pune, Nasik, ,
Indore, BhopalIndore, Bhopal
Kiosks in Tier 1 City mall targetingKiosks in Tier 1 City mall targeting
deeper market penetrationdeeper market penetration
EXPECTED
REACH:
2OOO
EXPECTED
REACH:
500
EXPECTED
REACH:
5000
EXPECTED
REACH:
3500
Customer FeedbackCustomer Feedback
CCCUSTOMERUSTOMERUSTOMER
FEEDBACKFEEDBACKFEEDBACK
Marketing Strategies for flâneur

More Related Content

What's hot

Market America Inc Review
Market America Inc ReviewMarket America Inc Review
Market America Inc Review
Edward Morrow
 
Michelle marice mopkins effectively generating and managing leads with mobile...
Michelle marice mopkins effectively generating and managing leads with mobile...Michelle marice mopkins effectively generating and managing leads with mobile...
Michelle marice mopkins effectively generating and managing leads with mobile...
MichelleMariceMopkin
 
Jody benson sharp how to get your lead generation to work for you
Jody benson sharp how to get your lead generation to work for youJody benson sharp how to get your lead generation to work for you
Jody benson sharp how to get your lead generation to work for you
JodyBensonSharp
 
How To Choose Your Affiliate Program WiselyHow to choose your https
How To Choose Your Affiliate Program WiselyHow to choose your httpsHow To Choose Your Affiliate Program WiselyHow to choose your https
How To Choose Your Affiliate Program WiselyHow to choose your https
precious phumaphi simelane
 
B-to-B Marketing Analytics: Making Sense of Marketing Metrics
B-to-B Marketing Analytics: Making Sense of Marketing MetricsB-to-B Marketing Analytics: Making Sense of Marketing Metrics
B-to-B Marketing Analytics: Making Sense of Marketing Metrics
Association of National Advertisers
 
GSA (google shopping ads) vs Amazon Ads
GSA (google shopping ads) vs Amazon AdsGSA (google shopping ads) vs Amazon Ads
GSA (google shopping ads) vs Amazon Ads
Dr.Kumuda Gururao
 
Un me jeans
Un me jeansUn me jeans
Un me jeans
Sameer Mathur
 
The ANA's Best of 2016
The ANA's Best of 2016The ANA's Best of 2016
The ANA's Best of 2016
Association of National Advertisers
 
Zero to 1million
Zero to 1millionZero to 1million
Zero to 1million
Shannon Eastman
 
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
Association of National Advertisers
 
Content marketing
Content marketingContent marketing
Content marketing
Akshay Shelke
 
Berghs inspiration and content marketing 2014
Berghs inspiration and content marketing 2014Berghs inspiration and content marketing 2014
Berghs inspiration and content marketing 2014
Alexander Mason
 
Affiliate Marketing Part 1
Affiliate Marketing Part 1Affiliate Marketing Part 1
Affiliate Marketing Part 1
Linda Tremer
 
Inbound Marketing vs Outbound Marketing
Inbound Marketing vs Outbound MarketingInbound Marketing vs Outbound Marketing
Inbound Marketing vs Outbound Marketing
Chatter Buzz
 
New Trends Through Social Media & SEO - Central Florida Lady Bloggers
New Trends Through Social Media & SEO - Central Florida Lady BloggersNew Trends Through Social Media & SEO - Central Florida Lady Bloggers
New Trends Through Social Media & SEO - Central Florida Lady Bloggers
Chatter Buzz
 
The Rise of the Feeling Machines
The Rise of the Feeling MachinesThe Rise of the Feeling Machines
The Rise of the Feeling Machines
Association of National Advertisers
 
The converging distribution model
The converging distribution modelThe converging distribution model
The converging distribution model
Caroline Hombroukx
 
4 Reasons Your Marketing Data is Doing the Dirty on You
4 Reasons Your Marketing Data is Doing the Dirty on You4 Reasons Your Marketing Data is Doing the Dirty on You
4 Reasons Your Marketing Data is Doing the Dirty on You
Marketscan
 
Discover Your Inner Affiliate Marketer By Using These Tips!
Discover Your Inner Affiliate Marketer By Using These Tips!Discover Your Inner Affiliate Marketer By Using These Tips!
Discover Your Inner Affiliate Marketer By Using These Tips!
william3377
 
Marketing innovations to be thankful for
Marketing innovations to be thankful forMarketing innovations to be thankful for
Marketing innovations to be thankful for
Brisque
 

What's hot (20)

Market America Inc Review
Market America Inc ReviewMarket America Inc Review
Market America Inc Review
 
Michelle marice mopkins effectively generating and managing leads with mobile...
Michelle marice mopkins effectively generating and managing leads with mobile...Michelle marice mopkins effectively generating and managing leads with mobile...
Michelle marice mopkins effectively generating and managing leads with mobile...
 
Jody benson sharp how to get your lead generation to work for you
Jody benson sharp how to get your lead generation to work for youJody benson sharp how to get your lead generation to work for you
Jody benson sharp how to get your lead generation to work for you
 
How To Choose Your Affiliate Program WiselyHow to choose your https
How To Choose Your Affiliate Program WiselyHow to choose your httpsHow To Choose Your Affiliate Program WiselyHow to choose your https
How To Choose Your Affiliate Program WiselyHow to choose your https
 
B-to-B Marketing Analytics: Making Sense of Marketing Metrics
B-to-B Marketing Analytics: Making Sense of Marketing MetricsB-to-B Marketing Analytics: Making Sense of Marketing Metrics
B-to-B Marketing Analytics: Making Sense of Marketing Metrics
 
GSA (google shopping ads) vs Amazon Ads
GSA (google shopping ads) vs Amazon AdsGSA (google shopping ads) vs Amazon Ads
GSA (google shopping ads) vs Amazon Ads
 
Un me jeans
Un me jeansUn me jeans
Un me jeans
 
The ANA's Best of 2016
The ANA's Best of 2016The ANA's Best of 2016
The ANA's Best of 2016
 
Zero to 1million
Zero to 1millionZero to 1million
Zero to 1million
 
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
10 Key Takeaways from the 2016 ANA Masters of Marketing Conference
 
Content marketing
Content marketingContent marketing
Content marketing
 
Berghs inspiration and content marketing 2014
Berghs inspiration and content marketing 2014Berghs inspiration and content marketing 2014
Berghs inspiration and content marketing 2014
 
Affiliate Marketing Part 1
Affiliate Marketing Part 1Affiliate Marketing Part 1
Affiliate Marketing Part 1
 
Inbound Marketing vs Outbound Marketing
Inbound Marketing vs Outbound MarketingInbound Marketing vs Outbound Marketing
Inbound Marketing vs Outbound Marketing
 
New Trends Through Social Media & SEO - Central Florida Lady Bloggers
New Trends Through Social Media & SEO - Central Florida Lady BloggersNew Trends Through Social Media & SEO - Central Florida Lady Bloggers
New Trends Through Social Media & SEO - Central Florida Lady Bloggers
 
The Rise of the Feeling Machines
The Rise of the Feeling MachinesThe Rise of the Feeling Machines
The Rise of the Feeling Machines
 
The converging distribution model
The converging distribution modelThe converging distribution model
The converging distribution model
 
4 Reasons Your Marketing Data is Doing the Dirty on You
4 Reasons Your Marketing Data is Doing the Dirty on You4 Reasons Your Marketing Data is Doing the Dirty on You
4 Reasons Your Marketing Data is Doing the Dirty on You
 
Discover Your Inner Affiliate Marketer By Using These Tips!
Discover Your Inner Affiliate Marketer By Using These Tips!Discover Your Inner Affiliate Marketer By Using These Tips!
Discover Your Inner Affiliate Marketer By Using These Tips!
 
Marketing innovations to be thankful for
Marketing innovations to be thankful forMarketing innovations to be thankful for
Marketing innovations to be thankful for
 

Similar to Marketing Strategies for flâneur

Chanel consulting proposal (24th apr 2019) (3)
Chanel consulting proposal (24th apr 2019) (3)Chanel consulting proposal (24th apr 2019) (3)
Chanel consulting proposal (24th apr 2019) (3)
Lin Xueting
 
Blitz Crowdfunding Campaign Offer
Blitz Crowdfunding Campaign OfferBlitz Crowdfunding Campaign Offer
Blitz Crowdfunding Campaign Offer
Andriy Tatchyn
 
The future of_search
The future of_searchThe future of_search
The future of_searchAdCMO
 
Social Media Strategy For a Bicycle Dealer
Social Media Strategy For a Bicycle DealerSocial Media Strategy For a Bicycle Dealer
Social Media Strategy For a Bicycle Dealer
Arun Chandra
 
Latitude Digital Marketing A-Z Retail Guide
Latitude Digital Marketing A-Z Retail GuideLatitude Digital Marketing A-Z Retail Guide
Latitude Digital Marketing A-Z Retail Guide
Latitude Digital Marketing
 
10 reasons your marketing should be human
10 reasons your marketing should be human10 reasons your marketing should be human
10 reasons your marketing should be human
Laurent Bouty
 
Excellent products need to be marketed?
Excellent products need to be marketed?Excellent products need to be marketed?
Excellent products need to be marketed?
Mohit Singh Choudhary
 
The Fashion Desk
The Fashion DeskThe Fashion Desk
The Fashion Desk
Diksha Asthana
 
Sarit harel date with a startup (pairup)
Sarit harel  date with a startup (pairup)Sarit harel  date with a startup (pairup)
Sarit harel date with a startup (pairup)
Sarit Harel
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
David Fallarme
 
Brand fashion shop and Its Marketing Strategies in Bangladesh
Brand fashion shop and Its Marketing Strategies in BangladeshBrand fashion shop and Its Marketing Strategies in Bangladesh
Brand fashion shop and Its Marketing Strategies in Bangladesh
Nasif Chowdhury
 
Awesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising ExplainedAwesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising Explained
Pepper Gang
 
ZARA.pdf
ZARA.pdfZARA.pdf
ZARA.pdf
SadiahAhmad
 
Final presentation
Final presentationFinal presentation
Final presentation
LanxiHuang2
 
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
IT Delight
 
Breakfast with Disruptors
Breakfast with DisruptorsBreakfast with Disruptors
Breakfast with Disruptors
Deborah Weinswig
 
How to sell packages in the low season
How to sell packages in the low seasonHow to sell packages in the low season
How to sell packages in the low season
Phillip Buyondo
 
10 Tips on Content Creation and Marketing
10 Tips on Content Creation and Marketing10 Tips on Content Creation and Marketing
10 Tips on Content Creation and Marketing
KAlexandre1
 

Similar to Marketing Strategies for flâneur (20)

Chanel consulting proposal (24th apr 2019) (3)
Chanel consulting proposal (24th apr 2019) (3)Chanel consulting proposal (24th apr 2019) (3)
Chanel consulting proposal (24th apr 2019) (3)
 
Blitz Crowdfunding Campaign Offer
Blitz Crowdfunding Campaign OfferBlitz Crowdfunding Campaign Offer
Blitz Crowdfunding Campaign Offer
 
Zara digital strategy
Zara digital strategyZara digital strategy
Zara digital strategy
 
The future of_search
The future of_searchThe future of_search
The future of_search
 
Social Media Strategy For a Bicycle Dealer
Social Media Strategy For a Bicycle DealerSocial Media Strategy For a Bicycle Dealer
Social Media Strategy For a Bicycle Dealer
 
Latitude Digital Marketing A-Z Retail Guide
Latitude Digital Marketing A-Z Retail GuideLatitude Digital Marketing A-Z Retail Guide
Latitude Digital Marketing A-Z Retail Guide
 
10 reasons your marketing should be human
10 reasons your marketing should be human10 reasons your marketing should be human
10 reasons your marketing should be human
 
Excellent products need to be marketed?
Excellent products need to be marketed?Excellent products need to be marketed?
Excellent products need to be marketed?
 
The Fashion Desk
The Fashion DeskThe Fashion Desk
The Fashion Desk
 
Sarit harel date with a startup (pairup)
Sarit harel  date with a startup (pairup)Sarit harel  date with a startup (pairup)
Sarit harel date with a startup (pairup)
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
 
Brand fashion shop and Its Marketing Strategies in Bangladesh
Brand fashion shop and Its Marketing Strategies in BangladeshBrand fashion shop and Its Marketing Strategies in Bangladesh
Brand fashion shop and Its Marketing Strategies in Bangladesh
 
Awesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising ExplainedAwesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising Explained
 
ZARA.pdf
ZARA.pdfZARA.pdf
ZARA.pdf
 
Final presentation
Final presentationFinal presentation
Final presentation
 
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
007. 7 Trends Ensuring eCommerce Growth in the Fashion Industry.pdf
 
Breakfast with Disruptors
Breakfast with DisruptorsBreakfast with Disruptors
Breakfast with Disruptors
 
How to sell packages in the low season
How to sell packages in the low seasonHow to sell packages in the low season
How to sell packages in the low season
 
ORANGE GLASS COMPANY PROFILE
ORANGE GLASS COMPANY PROFILEORANGE GLASS COMPANY PROFILE
ORANGE GLASS COMPANY PROFILE
 
10 Tips on Content Creation and Marketing
10 Tips on Content Creation and Marketing10 Tips on Content Creation and Marketing
10 Tips on Content Creation and Marketing
 

Recently uploaded

Strategic Analysis of Starbucks Coffee Company - MBA.docx
Strategic Analysis of Starbucks Coffee Company - MBA.docxStrategic Analysis of Starbucks Coffee Company - MBA.docx
Strategic Analysis of Starbucks Coffee Company - MBA.docx
RAJU MAKWANA
 
Showcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdfShowcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdf
MarianAndreaSTana
 
How To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine BusinessHow To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine Business
Charlie McDermott
 
Best Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to SuccessBest Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to Success
Intelisync
 
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota CollectionOffice Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
The Sarasota Collection Home Store
 
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Dining Tables and Chairs | Furniture Store in Sarasota, FloridaDining Tables and Chairs | Furniture Store in Sarasota, Florida
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
The Sarasota Collection Home Store
 
Web Technology LAB MANUAL for Undergraduate Programs
Web Technology  LAB MANUAL for Undergraduate ProgramsWeb Technology  LAB MANUAL for Undergraduate Programs
Web Technology LAB MANUAL for Undergraduate Programs
Chandrakant Divate
 

Recently uploaded (7)

Strategic Analysis of Starbucks Coffee Company - MBA.docx
Strategic Analysis of Starbucks Coffee Company - MBA.docxStrategic Analysis of Starbucks Coffee Company - MBA.docx
Strategic Analysis of Starbucks Coffee Company - MBA.docx
 
Showcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdfShowcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdf
 
How To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine BusinessHow To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine Business
 
Best Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to SuccessBest Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to Success
 
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota CollectionOffice Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
 
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Dining Tables and Chairs | Furniture Store in Sarasota, FloridaDining Tables and Chairs | Furniture Store in Sarasota, Florida
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
 
Web Technology LAB MANUAL for Undergraduate Programs
Web Technology  LAB MANUAL for Undergraduate ProgramsWeb Technology  LAB MANUAL for Undergraduate Programs
Web Technology LAB MANUAL for Undergraduate Programs
 

Marketing Strategies for flâneur

  • 2. About flâneur A high-end nightwear brand that brings elegant and fun nightwear for the women who care about style and comfort. the nightwear by flâneur has unique designs with a premium price.
  • 6. SOCIALMEDIASOCIALMEDIASOCIALMEDIA MARKETINGMARKETINGMARKETING Our target audience are young urban women who are interested in fashion. These women spend a lot of time on social media typically. Therefore, our biggest opportunity is in social media marketing. Our target here is Instagram penetration via marketing and branding. Facebook today has a much older population while young people are on Instagram. Thus, our focus is on Instagram marketing because that's where our customers are.
  • 7. Influencer Marketing: Marketing through influencers who have around 20K followers with a minimum 3% engagement rate. We did this via Ms. Vinita Chaudhari (VinitaChaudhari_Artistry) and received many profile visits and inquiries. Advertisements: Advertisement for market penetration in the form of instagram post ads.
  • 8. Word-of-mouth is an effective yet undermined tool in marketing. If done strategically, it works wonders for the business. At Flaneur, we incentivized this tool by way of referral marketing. In an offline world, this strategy has a limited reach but with social media and digital marketing in place, referral marketing has helped us tap our target segment optimally. There are ways and means through which referrals can be done like - through employees, customers, tie-ups with complementary businesses, referral marketing network, cash and non-cash incentives, time-bound rewards, making website and social media suitable for referrals. REFERRALREFERRALREFERRAL MARKETINGMARKETINGMARKETING Yes! We do have some fresh designs. You can refer it to them and I'll offer you a 10% discount on your next purchase Hey Harsha, I really loved your product. My friends wanted to know if you've some different designs? Hey, flâneur has some really cool new PJ collections! You should definitely check it out OMG! I am definitely gonna grab some cute PJs this time!!!
  • 9. How this works: A search engine has a crawler that goes out and gathers information about all the content available online. An index is then fed through an algorithm that tries to match all that data with the query. We use the top reigning apparel & ecommerce brands as a benchmark to optimize our website. Source: Search Engine Land
  • 10. ROADTOTHEROADTOTHEROADTOTHE FUTUREFUTUREFUTURE Tie-up withTie-up with Bachelorette PartyBachelorette Party outfitsoutfits Onboarding onOnboarding on Nykaa, Myntra,Nykaa, Myntra, Shopper's Stop, Tata CliqShopper's Stop, Tata Cliq IG Ads & Influencers inIG Ads & Influencers in Mumbai, Pune, Nasik, ,Mumbai, Pune, Nasik, , Indore, BhopalIndore, Bhopal Kiosks in Tier 1 City mall targetingKiosks in Tier 1 City mall targeting deeper market penetrationdeeper market penetration EXPECTED REACH: 2OOO EXPECTED REACH: 500 EXPECTED REACH: 5000 EXPECTED REACH: 3500