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Marketing startegies p&g
The document discusses Procter & Gamble's (P&G) international expansion and marketing strategies, highlighting its position as a global leader in consumer goods with notable brands and significant sales figures. It emphasizes P&G's innovative approach to advertising, consumer behavior analysis, and the use of various media channels to reach consumers. The analysis also addresses the competitive landscape, illustrating low threats from new entrants and suppliers, while noting the high rivalry with competitors like Unilever.
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Marketing startegies p&g
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- 3. • Global Leaderin Branded Consumer goods • Has 2 dozen $1bn brands known worldwide • First company to advertise directly to consumers. • 2010, total sales=$78.94bn • Net Income=$12 bn • Market capitalization=$186.63bn Sales Percentage Household care beauty & grooming Health & well being 4th Qtr Regional Sales North Amercica Latin America West Europe East Europe& Africa Asia
- 4. • Brand buildis primarily not marketing activity, but its System problem • Includes design to every step of product development • Customrization of products. • Continuously monitoring ROMI • Involved heavily in market/marketing research • Leader in performing consumer behavior analysis • Used personal endorsement effectively • Used various medias like televisions and radios • Pioneer in TVCs for FMCG product
- 6. • Product basedwebsites • Mobile ad campaign “irresistibility quiz” • Old spice youtube video campaign gained huge poupularity • Attracted 13.7 million views • Separate facebook page for each product • Manofthehouse.com for household advice to men. • Capessa for women on Yahoo!!
- 7. Buyers : lowbargaining powper Suppliers: low Potential Entrants : low as P&G is market leader Substitute : Moderate threat Industry Rival: Uniliver -High
- 8. • P&G iswizard of FMCG marketing backed with strong R&D • Adopt various marketing strategies based on analysis • Pioneer of many marketing tactics and strategies like(FMOT,SMOT) • Effectively uses IMC to reach its target groups • Always have earned huge ROMI.