RISQ presents a spiritual services agency with a vision of total happiness and a mission to teach mankind attainment of ultimate happiness through spirituality. Their proposed services include a two-month meditation course with daily practice and feedback, followed by a holiday abroad with foreign guidance collaborators. Their marketing mix will include promotion through their website, magazines, and personnel to target metros in India and establish a niche market before foreign expansion. They aim to address gaps in customer expectations, service quality standards, performance, promises, and perceptions through various solutions like CRM systems, customer research, and service indexes.

1. PREPARED BY PRERNA SOMA PRAVEEN SAMEER LOKESH KIIT LAW SCHOOL KIIT UNIVERSITY BBS

2. RISQ PRESENTS SPIRITUAL SERVICES

4. WHY SUCH A SERVICE

5. OUR SERVICES

6. USP

7. SWOT

8. LePESTCo

9. GAP ANALYSIS

12. INNER PEACE

13. HEALTH BENEFITS

14. SIMPLICITY

15. LIVING IN THE PRESENT

16. BETTER RELATIONSHIP WITH OTHERS

19. A two month period for routinely practice, with regular feedbacks of difficulties & changes experienced.

20. Meditation part 2.

22. Vertebral column erect, hands on the respective thighs.

24. MEDITATION STEP 2 Main attempt is to concentrate more & more on the subtle-body so that we may forget the world & the body. Meditator is cautioned not to initiate any fresh thoughts & thus create agitations, instead quietening those that are already there.

25. USP RISQ We are the torchbearers towards SPIRITUAL ENLIGHTNMENT i.e. To reconciliate one with one’s inner self

26. MARKETING MIX RISQ

28. Dieticians

29. Trainees

32. Bombay

33. Kolkata

34. Chennai

35. Bangalore

38. certain channels

39. Magazines

44. Government may change such practices which may prone the health and living standards

46. Tiff between political parties as in Secularism vs. Communalism.

47. Government may encourage such practices which improve health of citizen.

49. Tolerance power work load and pressure reduce efficiency.

51. Health will improve.(higher efficiency and higher output)

53. Secured database for storing is advanced and includes firewall protection.

55. Difficult to establish new organization

57. GAP-1 RISQ WHAT CUSTOMER EXPECTS ? 1. Insufficient relationship focus! Sol - CRM 2. Lack of upward communication! Sol - Direct interactions between managers and customers. 3. Inadequate marketing research orientation! Sol – Collaboration with foreign and local institutions for research orientation.

58. GAP-2 RISQ Establish the right service quality standards 1. Absence of customer-defined service standards! Sol - Customer-oriented service standards. 2.Inadequate physical evidence ! Sol - Receptive to new ways to deliver service quality.

59. GAP-3 RISQ Ensure that service performance meets standards 1.Poor human resource policies! Sol - Reward managers and employees for achievement of quality goals. -Gain employee acceptance of goals and priorities 2. Customer not fulfilling their roles! Sol - Measure performance of service standards and provide regular feedback.

61. SWOT ANALYSIS RISQ

63. Globally accepted therapy.

64. Prevalence of depression, high blood pressure and other such disorder among people worldwide.

66. New in market.

67. Existence of competitors.

68. Mind set of Indian society.

70. Multinational companies involving spiritual therapies for its employees.

71. Recapitulating Indian values into the society.