RISQ presents a spiritual services agency with a vision of total happiness and a mission to teach mankind attainment of ultimate happiness through spirituality. Their proposed services include a two-month meditation course with daily practice and feedback, followed by a holiday abroad with foreign guidance collaborators. Their marketing mix will include promotion through their website, magazines, and personnel to target metros in India and establish a niche market before foreign expansion. They aim to address gaps in customer expectations, service quality standards, performance, promises, and perceptions through various solutions like CRM systems, customer research, and service indexes.

1. PREPARED BY PRERNASOMA PRAVEENSAMEERLOKESHKIIT LAW SCHOOLKIIT UNIVERSITYBBS

2. RISQPRESENTSSPIRITUAL SERVICES

3. AGENDARISQVISION & MISSION

4. WHY SUCH A SERVICE

5. OUR SERVICES

6. USP

7. SWOT

8. LePESTCo

9. GAP ANALYSIS

10. MARKETING MIXVISIONRISQ TOTAL HAPPINESSMISSIONTeach mankind to attain the ultimate happiness in life which is only possible through SPIRITUALITY

11. WHY SUCH A SERVICE?Meditation will make your life worth living!!!!!!!HAPPINESS

12. INNER PEACE

13. HEALTH BENEFITS

14. SIMPLICITY

15. LIVING IN THE PRESENT

16. BETTER RELATIONSHIP WITH OTHERS

17. TO DISCOVER THE REAL SENSE OF WHO YOU AREBlueprint for Spiritual servicesPhysicalEvidenceBusiness NewspapersBusiness MagazinesNews channelsPersonal approachAd/WebsiteCustomerActionsDirectirectSending personnel to enquire About the coursePhone calls and Sending Letters and E-mailsIndirectProcedure Register namesSend a confirmation letterSend an Enquiry Response to the enquiryPay through Draft for entire CourseCc coOnstage/VisibleContact EmployeeActionsConsultation with Medical counselors, Doctors and DieticianExperts to answer queries and doubtsSatisfied customers proceed towards the course Meditation—daily routine—training and helpAttains spiritual enlightenment Backstage/InvisibleContact Employee ActionsRecruitment departmentWeb designers and computer specialistsMarketing departmentClerks Support ProcessForeign collaborationRising trendsSECUREDPast Records Database Data of Customers Approached

18. OUR SERVICESThe meditation course is divided into two distinct parts.Meditation part 1.

19. A two month period for routinely practice, with regular feedbacks of difficulties & changes experienced.

20. Meditation part 2.

21. Holiday abroad with guidance by our foreign collaborators.MEDITATION STEP 1Attention withdrawn from the physical world.Choose a quiet place.Detaching oneself from the physical body & sit in the correct posture: Sit with eyes closed having a maximum base.

22. Vertebral column erect, hands on the respective thighs.

23. Eyes be closed, looking nowhere, concentrating in the within. 2 MONTH BREAKRoutinely practice of meditation.Following the set diet plan.Maintaining a proper diet & regular in exerciseReading some good books to remain calm.Trying to avoid futile gossips & discussions.The foremost tip- THE MORE SUCCESSFULLY THE MEDITATOR CAN RELAX THE MORE HE CAN EASILY WITHDRAW ALL HIS ATTENTION FROM HIS SURROUNDINGS.

24. MEDITATION STEP 2 Main attempt is to concentrate more & more on the subtle-body so that we may forget the world & the body.Meditator is cautioned not to initiate any fresh thoughts & thus create agitations, instead quietening those that are already there.

25. USPRISQWe are the torchbearers towards SPIRITUAL ENLIGHTNMENT i.e.To reconciliate one with one’s inner self

26. MARKETINGMIXRISQ

27. PEOPLERISQDoctors

28. Dieticians

29. Trainees

30. AccountantsPRODUCTRISQOur skillfully carved service which provides total happiness.

31. PLACERISQAll metros Delhi

32. Bombay

33. Kolkata

34. Chennai

35. Bangalore

36. HyderabadPRICERISQRs 1.25 Lakhs (not going abroad)

37. Rs 2.50 Lakhs (going abroad)PROMOTIONRISQWebsite

38. certain channels