In this presentation, given to marketing students at West Chester University, we talk about battle for customer attention that has emerged from the growth of the web, mobile and social innovations. Marketing has evolved from primarily promotion to a focus on meeting customer needs. Social media has evolved from a marketing discipline to a social business imperative that affects the entire business landscape. And personal brands will continue to become more important to satisfied and engaged employees who will deliver loyal customers for our organizations.
What is social media and why is it important for marketing and advertising?
In this presentation, I will explain to a class at West Chester University why social media is an important tool in the arsenal for marketers to reach customers.
Marketing IT to the Business Strategic Insights Reportpatmisasi
The IT Media Group interviewed several IT executives to find out how they are raising the profile and stature of IT and gaining buy-in from all levels of the organization. What we discovered were a remarkable and highly diverse group of strategies for doing so. This report examines three of these strategies in detail, and provides insightful commentary from the CIOs responsible as well as a wide range of best practices used by several other IT executives.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Killing Marketing Come prima uccidere e poi far rinascere il marketing 3.0Adv Media Lab
Over the past 20 years marketing has fundamentally changed, and yet most organization (and marketers) are marketing exactly the same way. The most innovative companies in the world have identified this changed and have started to move marketing from a cost (ora a tax on the business) to an actual profit center.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
What is social media and why is it important for marketing and advertising?
In this presentation, I will explain to a class at West Chester University why social media is an important tool in the arsenal for marketers to reach customers.
Marketing IT to the Business Strategic Insights Reportpatmisasi
The IT Media Group interviewed several IT executives to find out how they are raising the profile and stature of IT and gaining buy-in from all levels of the organization. What we discovered were a remarkable and highly diverse group of strategies for doing so. This report examines three of these strategies in detail, and provides insightful commentary from the CIOs responsible as well as a wide range of best practices used by several other IT executives.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Killing Marketing Come prima uccidere e poi far rinascere il marketing 3.0Adv Media Lab
Over the past 20 years marketing has fundamentally changed, and yet most organization (and marketers) are marketing exactly the same way. The most innovative companies in the world have identified this changed and have started to move marketing from a cost (ora a tax on the business) to an actual profit center.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Business innovation and mastery in singaporeKelvin Loon
1. Masterpieces from creators - Are they engaged and happy ?
2. Case Study from Jack Welch
3. How do you discover a compelling core purpose
4. Will you be the CMO of your organisation
5. Connect with us
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
An article about sales logic, creative selling and sales techniques. This ia not written by me so I am not taking credit for it Just taking credit for finding it, liking it and posting it!
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Business innovation and mastery in singaporeKelvin Loon
1. Masterpieces from creators - Are they engaged and happy ?
2. Case Study from Jack Welch
3. How do you discover a compelling core purpose
4. Will you be the CMO of your organisation
5. Connect with us
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
An article about sales logic, creative selling and sales techniques. This ia not written by me so I am not taking credit for it Just taking credit for finding it, liking it and posting it!
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.
Building a personal brand, getting active in social media, becoming a blogger - you are not alone in your fears. But it is time to become CEO of Brand You! This is bigger than just marketing. It's true for all employees at any company.
Listen to these tips and tricks recently presented to a large group of SAP employees where I delivered the message: now is the time to start taking charge of your personal brand.
When you think of a developer what comes to mind? A brogrammer living in San Francisco working 23 hours a day on the next Facebook? If so, you wouldn’t be alone. Like so many industries, software development is rife with stereotypes. And one that is particularly pervasive is the idea that all developers, if given the chance, would opt for a complete rewrite of an application.
While it’s true that there are many software developers who do enjoy starting with a clean slate, there is also a group who loves working on making existing applications better. Rather than starting from scratch and building an 80% solution, these developers are ideal for taking over a project once it has become stable, and nurturing it for a long time. Neither developer is better. Both are needed in the software world. In this talk, you’ll learn what motivates the small but passionate group of "menders" — people who love taking an existing project and making it better over time.
The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.
Content Marketing: Moving From the 'Why?' to the 'How?'Michael Brenner
The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.
In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.
The Battle For Customer Attention #WPPStream ignite talkMichael Brenner
The world is swimming in data and information. Marketers, brands and publishers are battling for customer attention with methods that are increasingly less effective. Only a focus on customer-value and entertaining content will help businesses stand apart.
In this "ignite" talk I spent 15 seconds on each of these 15 slides telling this story.
I hope you like it!
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
From Business Insider's Ignition Conference 2012. "The Future of Business" presented by Henry Blodget. Here are my top 16 of the 137 slides presented to kick off the conference. The future of digital is mobile, social, is about content and will likely see the 4-screen world continue.
Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.
But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
The 2016 Top 50 Tech Pioneers, Australia and New ZealandH2 Ventures
We are pleased to present the inaugural ‘Tech Pioneers Report’, which showcases the most exciting and pioneering startups from Australia and New Zealand. These are the companies at the leading edge of the ‘ideas boom’ and the drivers of the economy of the future.
The Tech Pioneers 50 are those companies using technology to the best advantage and driving disruption within a variety of industries and sectors. These companies have a commitment
to excellence, superior customer experience and a demonstrated ability to do one thing in a market better than anyone else.
The process for selecting the top 50 pioneers involved a wide search for pioneering companies to create a comprehensive list that was then ranked based on 5 factors: total capital raised, rate of capital raising, location and degree of sub industry disruption and the judging panel’s subjective rating of the degree of product, service, customer experience and business model innovation. A formula was then used to combine this data and determine the overall ranking.
The report has been prepared by H2 Ventures, one of Australia’s leading venture capital firms, with the support of Investec Australia, a distinctive specialist lender and asset manager.
The 100 Leading Global Fintech Innovators 2015 H2 Ventures
We are pleased to present the second annual ‘Fintech 100’, the best fintech innovators, this year from 19 countries around the world.
The Fintech 100 are those companies using technology to the best advantage and driving disruption within the financial services industry. These companies have a commitment to excellence, superior customer experience and a demonstrated ability to do one thing in a market better than everyone else.
The Fintech 100 includes the leading 50 fintech companies across the globe, and the most intriguing 50 ‘emerging stars’ – exciting new fintechs with bold, disruptive and potentially game-changing ideas – expanding on the success of last year’s list.
Visit www.fintechinnovators.com for more information
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
Morten Meier, Nordic Channel & Sales Manager, holdt denne præsentation i forbindelse med en Social Business Workshop i IBM Danmark. Præsentation viser fordele ved Social Business samt IBM's rejse med sociale samarbejdsværktøjer.
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
7 trends for new graduates should know before starting a career in MarketingVivek Bapat
Career Advice: 7 trends for new graduates should know before starting a career in Marketing.
Talk delivered to Seniors and Graduate Students at The Moody College of Communications, University of Texas ( 4/24/2018)
In this slideshare, David Armano of Edelman Digital and Mike Kuczkowski discuss Edelman’s approach and methodology for doing business in a connected age.
All the presentations from our last Sales and Marketing Forum in June where we were joined by Andy Eustace from LinkedIn and Timothy Hughes, Business Development Director at Oracle.
Similar to Marketing, Social Media and Your Personal Branding (20)
In this presentation, I presented the secret to content marketing success: mapping content to your customers, based on the questions they ask, the content they share, and the expertise you can deliver.
How To Attract People That Actually Want To Buy From YouMichael Brenner
How can your marketing attract people that actually want to buy from you? It starts with understanding the real impact digital has had on publishers, on marketing, and on us as consumers.
Content marketing has emerged to combat these challenges. But what's the ROI? And how can you use content marketing to attract the right audience?
In this presentation, I provide the tips and tricks to help you reach, engage, and convert new buyers to your business.
The Future of Content Marketing - BrandManageCampMichael Brenner
The world is changing incredibly fast. And no function has been more impacted in the business more than marketing. Content marketing has emerged as a way for business to attract an audience vs. buying or interrupting them. Most of us are involved in content marketing at some level. But what does the future look like?
In this presentation, I present the 4 major trends you need to focus on in 2017
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
Michael Brenner, CEO of the Marketing Insider Group joins Steve Rayson of BuzzSumo to discuss Content Marketing ROI. In the presentation Michael covers:
- The importance of content ROI
- Content objectives and the buyer journey
- Ten powerful ways to improve your returns
- How to track and prove ROI
#ContentROI
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
http://marketinginsidergroup.com/content-marketing/best-content-marketing-hub-examples/
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right.
- Imagine you own the website for the generic category searches your customers use like L'Oreal's Makeup.com
- Imagine you own the digital destination for your target persona like Adobe CMO.com
- Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum
I think it often helps businesses, who might need that little push into content marketing, to see what others are doing.
What Is Your Favorite Content Marketing Hub?
This list came from my constant desire to learn from others, to recognize those who are creating great content, to inspire those who are looking to build their own best-practice content marketing program, and to help you see what approaches other companies are taking,
You will see a mix of B2B and Consumer brands. You will see a mix of on-domain and off-domain content hubs. You will see examples from companies large and small. You will see examples of brands that include some direct conversions and some that are only looking to build awareness.
99 Amazing Content Marketing Examples . . .
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
These are my kids (aren’t the cute?) They will grow up in a hyper-connected world with every memory documented in the cloud. Like us, they will look back at the immature devices of their youth and laugh. Reaching them will be an epic battle.
It didn’t used to be so difficult. When I was a kid brands had simple choices. TV, radio, newspaper, magazine. With the right agency and a big enough budget ANY brand could get their message to their audience.
When I graduated from university in 1993, a technology called Mosaic changed their name to Netscape and opened the world to the internet. Within a few years, thousands of connected computers became millions and now billions.
Our job is to translate content and create conversations that connect with people…
What are we doing? Peter Drucker defined the aim of marketing as “knowing the customer so well that your product or service sells itself.” Here, the product and the content is the marketing! And it’s amazing.
In fact, one US website declared earlier this year, you are more likely to win the lottery, produce twins or die in a plane crash than to have someone respond to your banner ad.